About MICA
Established in 1991 and located in Ahmedabad, Gujarat, MICA is dedicated to creating leadership in strategic marketing and communication. It is an autonomous, non-profit institution offering both residential and online programmes.
MICA's character comes from staying close to contemporary trends and sensibilities, and from delivering strategic marketing and communication solutions to industry, government and community. It is the alma mater of professionals holding leadership positions across marketing, brand management, research and analytics, advertising, media and digital businesses in India and abroad.
1
A Specialist Institute
MICA has focused on strategic marketing and communication since 1991 — an autonomous, non-profit institution rather than a general management school with a marketing elective.
2
Analytics with Business Context
Faculty span statistics, market research, machine learning and marketing analytics, teaching quantitative method alongside the consumer and brand questions it is meant to answer.
3
An Alumni Network in Industry
MICA alumni hold leadership roles in marketing, brand management, research and analytics, advertising, media and digital businesses across India and internationally.
