Hands-on Sprint
Build Week
One week, a real-world problem statement, and a small team. Build it and pitch it on demo day.
Real-world problem statementsOne-week sprintGroup of 3 and aboveFinal demo day
IIM Tiruchirappalli · Cohort-Based
Certification in Product Management & Agentic AI
#16
NIRF 2025 · Management
AMBA
Accredited programmes
Batch 4
Admissions open
What you get
More than a course — a cohort, a campus, and a network.
01
Live · Mentors
Masterclasses from Top Mentors
2–3 live masterclasses with top mentors on the AI decisions you’ll actually face.
Exclusively by masai
02
Admissions
Reserved for the Exceptional
A selective process keeps every cohort small and serious.
03
Career
Domain Specific Career Coach
Discover Your Career Roadmap with career coaches matched to your domain
Exclusively by masai
04
On Campus
Valedictory Ceremony
Faculty, peers, and campus the part a screen can’t teach.
05
Network
Networking Opportunities
Peers, alumni, and faculty a network that outlasts the program.
Beyond the classroom
A flagship experience you won't find in a video course.
Masterclasses
Learn from mentors who are the industry leaders shaping AI.
… and a rotating roster of mentors and AI leaders across every cohort.
On Campus Networking & Valedictory Ceremony
Learn where India's business leaders are made.
Experience an exclusive one-day on-campus networking event and valedictory ceremony at IIM Tiruchirappalli. Connect with a vibrant academic community, engage with fellow participants, and forge meaningful relationships that extend well beyond the campus experience.
- Interact with peers
- Expand your professional network
- Participate in collaborative capstone discussions.
Domain Specific Career Coaches
Mentored by product leaders from the companies you're aiming for.
Arun NandewalMicrosoft9 yrs experienceLinkedIn
Aditya TuralapatiMicrosoft8 yrs experienceLinkedIn
Sarvana JaikumarIIM CalcuttaLinkedIn
Baljeet SinghIIM JammuProfile
Arun NandewalMicrosoft9 yrs experienceLinkedInAditya TuralapatiMicrosoft8 yrs experienceLinkedInSarvana JaikumarIIM CalcuttaLinkedInBaljeet SinghIIM JammuProfileThe curriculum
Master 7 modules in 6 months from product foundationsto an agentic AI capstone.
Builds a strong foundation in product thinking, customer-centric development, and product lifecycle understanding. Introduces the roles, responsibilities and key frameworks that define the product management function.
Companies hiring for these skills
What this part covers
- Core PM roles & responsibilities across the product lifecycle.
- Key frameworks that define the product management function.
- Customer-centric development as the base of every product decision.
M01
Foundations in Product Management
Product thinking & lifecycle basics.
Foundations
M02
Managing and Scaling Digital Products
Live products, data & experimentation.
Scaling
Explores platform thinking, network effects, and multi-sided marketplaces. Focuses on competitive strategy, monetisation models, and product differentiation in the platform economy.
Companies hiring for these skills
What this part covers
- Platform thinking & multi-sided marketplace dynamics.
- Network effects as a competitive strategy.
- Monetisation models & product differentiation in the platform economy.
M03
Strategies for Managing Digital Products & Platforms
Platform thinking & network effects.
Platforms
Covers foundational AI concepts and the essential toolkit — how product managers apply AI in user experiences, operations, and decision-making, from roadmapping and prototyping to analytics.
Companies hiring for these skills
What this part covers
- Foundational AI concepts, framed for product decision-making.
- Applying AI across user experience, operations & strategy.
- Hands-on exposure to the industry tools product teams use day to day.
M04
AI Fundamentals & Applications in PM
Core AI concepts for product decisions.
AI
M05
Tools for Digital Product Management
Roadmapping, prototyping & analytics.
Tools
Focuses on how agentic AI systems — autonomous, proactive agents — are reshaping product management. Emphasises strategic use in ideation, personalisation, optimisation, and workflow automation.
Companies hiring for these skills
What this part covers
- How autonomous, proactive AI agents are reshaping product management.
- Strategic use of agents in ideation, personalisation & optimisation.
- Driving workflow automation across the product lifecycle.
M06
Leveraging Agentic AI for Strategic DPM
Autonomous agents in the PM workflow.
Agentic AI
M07 · Capstone Project
Design & Pitch a Digital Product Powered by Agentic AI
A hands-on, team-based project where you conceptualise, design and pitch a digital product integrating agentic AI — tying together everything from Modules 1–6 into one real-world application.
Built with
Capstone
Programme Directors
Led by IIM Trichy's faculty at the frontier of product & digital management.
Prof. Jang Bahadur Singh
Associate Professor, Information Systems & Analytics, IIM Tiruchirappalli
PhD (IIM Bangalore), M.Tech (IIT Kharagpur). Researches digital literacy, the digital divide, and machine learning in business decision-making. Teaches management information systems and AI for managers.
Faculty Profile
Prof. Venkataraghavan Krishnaswamy
Associate Professor, Information Systems & Analytics, IIM Tiruchirappalli
PhD (IIT Madras). Researches the business value of IT and emerging technologies. 8 years of industry experience as Principal Data Scientist at a telecom analytics start-up and ERP consultant at IBM and NTT India.
Faculty ProfileYour credential
A certificate that opens doors.
Certificate of CompletionProduct Management in the Agentic AI EraIIM Tiruchirappalli
Earn a verifiable Certificate of Completion from IIM Tiruchirappalli — built to stand out.
- Verifiable, shareable digital certificate
- Add it to LinkedIn and your résumé in one click
- Backed by IIM Trichy's faculty & industry network
Illustrative preview
*Certificate Eligibility: Min. 70% overall attendance & 35% marks in cumulative evaluations score
On campus graduation
The moment it all leads to.
Your certificate, in hand.
Certificate distribution
Words to send you off.
The address
The whole cohort, together.
Graduation day
The path in
Rolling admissions. Seats fill in order.
Step 01
Submit application
Who you are, what you'll build.
Step 02
Selection call
Shortlisted candidates only.
Step 03
Offer & enrolment
Accept your seat, secure financing.
Then
Classes start
17 October 2026: your first live session.
FAQs
Questions, answered.
What is the duration of the program?
The program runs for 6 months, with a commitment of about 3 hours per week, designed so you can learn alongside a full-time job.
What is the mode of delivery?
The classes are conducted online and are scheduled on Sundays from 9:30 AM to 12:45 PM, designed with your time and priorities in mind. The detailed class schedule will be shared with you on Day 1 of the program
Who will be teaching the classes?
The sessions will be led by esteemed faculty members of IIM Trichy who bring extensive expertise in Product Management, alongside practising product and AI leaders.
Who is eligible to apply?
The program is open to graduates and above. No prior coding experience is required; the curriculum starts from the fundamentals.
How does the admissions process work?
Apply online with an application fee, followed by a screening step. On selection, you confirm your seat with the registration fee.
What is the program fee?
The program fee is ₹95,000 + GST. There's an application fee and a registration fee to confirm your seat.
Are EMI or instalment options available?
Yes. You can pay upfront, or spread the fee over an EMI plan (plus applicable GST).
Will I receive a certificate, and when?
On completion you earn a verifiable Certificate of Completion in Product Management in the Agentic AI Era from IIM Tiruchirappalli. Certificate Eligibility: Min. 70% overall attendance & 35% marks in cumulative evaluations score
Does the program offer placement opportunities?
Yes. Learners who score 7+ CGPA or above and maintain a minimum of 70% attendance throughout the program will be eligible for placement opportunities provided by Masai School, the ed-tech and implementation partner for this program.
What is Placement Assistance?
It is a support service offered as a benefit of eligible Masai School courses. Through the LevelUp portal, Masai School helps you access relevant employment opportunities from hiring employers.
Does this mean I am guaranteed a job?
No. Placement Assistance is support, not a guarantee. Masai School does not guarantee employment, interviews, salary, compensation, or an offer letter. What Masai School commits to is facilitating access to opportunities for the duration of your assistance period.
What is the LevelUp portal?
It is the platform through which Placement Assistance is delivered. Opportunities are shared with you there, and your one-year assistance period begins on the date you are onboarded onto it.
Who is eligible?
You become eligible once you have successfully completed your applicable Masai School course and satisfied the eligibility requirements of the programme you are enrolled in. Learners who score 7+ CGPA or above and maintain a minimum of 70% attendance throughout the program will be eligible for placement opportunities provided by Masai School.
I am currently pursuing a college or university degree. Am I eligible?
Yes, you become eligible on successful completion of your Masai School course. However, until your academic degree is complete, you are eligible only for internship opportunities — subject to employer requirements and a valid No Objection Certificate (NOC) where applicable or You may defer your assistance until after your degree and then opt in for full-time opportunities. This is the one situation in which the policy permits a delayed start.
What is an NOC, and do I need one?
A No Objection Certificate confirms your college has no objection to you taking up an opportunity while still enrolled. It is required wherever applicable, and it is your responsibility to obtain it from your institution.
How long does Placement Assistance last?
One year from your onboarding date on the LevelUp portal.
When exactly does my one year start?
If you begin straight after completing your course, the year starts on the date you are onboarded onto the LevelUp portal. If you deferred until after your degree, it starts on the date you are onboarded after opting to begin placement support.
Can I pause, extend, renew, or restart my year?
No. Assistance is provided once and cannot be paused, extended, renewed, or restarted. The only exception is a deferral that is expressly permitted under the policy.
Does this policy apply identically to every course?
No. Placement Assistance is subject to the eligibility criteria, terms, and conditions applicable to the specific course you are enrolled in. Check your course terms alongside this policy.
What are the domains covered?
Five domains that hire the most product managers in the industry.
When does this happen in the program?
Toward program completion.
Who teaches these sessions?
An industry expert currently working as a PM in that specific domain company.
How do I choose my domain?
Program experts assign a domain based on student background.
Is this one-on-one or group coaching?
Group session. All students assigned to that domain attend together.
How are groups formed?
Groups of 3 and above, formed by the program team.
Who provides the problem statement?
Program team assigns it. Groups can propose their own with prior approval from the program team.
What counts as the deliverable?
An end-to-end working product built within the 7 days.
Is participation mandatory?
No. Participation in Build Week is optional.
How is the output evaluated?
A Demo Day follows Build Week. Each group presents its product to a jury panel and defends it like a founder pitch.
Fee Structure
Priced as an investment. Built to be reachable.
Limited cohort of 100 seats.
Admission is selective and the cohort is small. Everything you need is included — no hidden add-ons.
Everything included
- IIM Tiruchirappalli certification
- Live weekend classes + recordings
- Mentor masterclasses · Masai network
- Domain Specific Career Coach
- Build Week + AI analytics capstone
- alumni network
Cohort 05 · Total fee
₹95,000+ 18% GST
1Application FeeNon-refundable*₹99
2Registration FeeNon-refundable*₹4,000
3Programe FeeRefundable*₹81,000
4Career Accelrator PackNon-refundable*₹10,000
Pay Your Program Fee, Your Way
Best Value
Upfront Payment
Pay once, save more.
₹1,08,100
Pay In Parts
Flexible plans, no financial stress.
Instalment 1
₹40,000
Instalment 2
₹68,100
EMI via NBFC Partners
Spread the cost over 6 months.
₹20,719
/ month × 6
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