Product management guides: PRDs, roadmaps, metrics and interviews

These product management guides cover the working documents and decisions of a PM: writing a PRD, building a roadmap, prioritising with frameworks such as RICE and MoSCoW, choosing metrics, running customer discovery and preparing for PM interviews. Examples are labelled as hypothetical.

Last updated: 11 November 2026.

How do product managers plan and document?

• How to write a PRD: product requirements template and example: How to write a PRD using 8 sections from Atlassian's template, with a hypothetical worked example, the PRD vs BRD difference and AI feature additions.
• Product roadmap examples: types and how to build one: Product roadmap examples for 4 types (timeline, now-next-later, outcome-based, theme-based), a hypothetical table and the steps to build one.
• User stories examples: format, INVEST and acceptance criteria: User stories examples with INVEST and Given-When-Then acceptance criteria: the format, a hypothetical table of 3 stories, splitting and common mistakes.

How do you prioritise and measure?

• Product prioritization frameworks: RICE, MoSCoW, Kano, ICE: Product prioritization frameworks compared: how 4 methods (RICE, MoSCoW, Kano, ICE) work, a hypothetical RICE table with scores, and when each one fits.
• North star metric and AARRR: product metrics for PMs: North star metric explained with the AARRR funnel: Amplitude's 3 qualities of a good metric, input metrics, a hypothetical funnel table and pitfalls.
• Best product analytics tools in 2027: Mixpanel, Amplitude, PostHog: Product analytics tools checked on vendor pages on 11 November 2026: ten tools, their event models, one limit each and which publish code on GitHub.
• OKRs vs KPIs: differences, examples and how to use both: OKRs vs KPIs: OKRs drive change with 3 to 5 key results, KPIs track ongoing health. Differences, three worked examples with arithmetic and mistakes.

How do you find and test ideas?

• Product discovery process: customer interviews and validation: Product discovery process in 7 tests: run customer interviews, map assumptions and test ideas cheaply before building, with a hypothetical worked example.
• Best UX research and prototyping tools in 2027: ten compared: UX research tools and prototyping tools checked on vendor pages on 11 November 2026: ten compared, plus the current status of Adobe XD and Hotjar.
• UX design roadmap for 2027: skills, tools and a first portfolio: A UX design roadmap for 2027 in eight stages, from fundamentals to a portfolio, with WCAG 2.2 accessibility checks and a tested colour contrast script.

How do you prepare for PM interviews?

• Product manager interview questions with answer frameworks for 2027: Product manager interview questions across 6 types, with an answer framework and a hypothetical model answer for each, as sourced on 7 November 2026.

Courses related to these guides

• Certification in Product Management with Applied AI, iHUB DivyaSampark, IIT Roorkee: Online programme from iHUB DivyaSampark, IIT Roorkee: product discovery, prototyping with AI app builders, product metrics, designing AI features and go-to-market.
• Product Management with AI, BITSoM: Online certification from BITS School of Management: product discovery, MVPs, building with agentic AI, Agile execution, go-to-market and product metrics.
• Certificate Programme in Product Management in the Agentic AI Era, IIM Trichy: Live online programme from IIM Trichy: product foundations, platform strategy, AI for product managers and a team capstone on an agentic-AI product.

Frequently asked questions

How do you write a PRD?

A PRD states the problem, the users, the goals, the scope and the success measures before any solution detail. The PRD guide walks through each section with a hypothetical example and a checklist for reviewing it.

Which prioritisation framework should a PM use?

The right framework depends on the decision. The prioritisation guide compares RICE, MoSCoW, Kano and ICE, shows the scoring arithmetic and says where each one breaks down, so a PM can match the method to the situation.

What metrics should a product team track?

Teams usually start with one north star metric and a funnel of acquisition, activation, retention, revenue and referral measures. The product metrics guide defines each and the product analytics tools guide covers how events are tracked.