Digital Marketing with
Applied AI
from IIM Trichy
Digital Marketing with
Applied AI
from
IIM Trichy
Advance Your Career in Digital Marketing with Applied AI
- Earn a prestigious certificate from IIM Trichy.
- Dive into real-world case studies guided by distinguished IIM Trichy professors.
- Access 60 hours of in-depth lectures delivered by IIM Trichy’s expert faculty.
Enter the following details to continue
Batch Start Date
January 24, 2026
Course Duration
6 Months
Eligibility
Graduates & Above
Learning Mode
Online
Live Classes
3 Hours/Week
Batch Start Date
January 24, 2026
Course Duration
6 Months
Eligibility
Graduates & Above
Learning Mode
Online
Live Classes
3 Hours/Week
Enter the following details to continue
Admission Process
Eligibility : A graduation degree in any stream is required, and applicants from all academic backgrounds are welcome.
Submit Application
Complete application form to showcase your motivation and goals
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Complete Counselling
Only shortlisted candidates go through the counselling process
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Start Learning
Learn from India's top educators and stand out from the crowd.
Fee Structure
Application Fee
(non-refundable)
Option 1
Upfront
Option 2
EMI
(Through Our NBFC Partners)
Secure Seat Fee
(non-refundable)
₹4,000
₹4,000
Program Fee
(non-refundable)
₹81,000
₹10,350 x 9 months
Total
₹85,000
( + GST **)
₹97,150
( + GST **)
** GST at 18% extra, as applicable
Our NBFC Partners
Why choose this course?
Learn with IIM's Strategic Depth, Lead with Global Impact.
Certification from IIM Trichy
Receive a Certificate of Completion from IIM Trichy, recognizing your achievement.
Future-Proof Career Gateway
Launch into a high-growth, future-proof career with in-demand skills.
Advanced Curriculum
Access cutting-edge content, simulations, and evaluations focused on real-time project implementation.
Case-Based Learning
Engage in real-world, interactive case-based sessions that connect theory with practical business challenges.
World-Class Faculty
Learn directly from IIM Trichy’s top-tier faculty.
Industry Readiness
Get interview-focused coaching and AI-powered practice sessions, all designed to boost your chances in competitive hiring (Industry readiness is exclusively facilitated by Masai for students who meet the eligibility criteria of a 50% cumulative evaluation score).
*Certificate Eligibility: Minimum 70% overall attendance and 35% marks in cumulative evaluations score.
What Will You Learn?
Develop user-centered campaign thinking, leveraging advanced tools and prompt engineering for compelling content. Work on real-world digital marketing case studies to build a robust portfolio. Gain expertise in the next frontier of online growth through practical application and strategic insights. You'll achieve a top 1% edge in a rapidly evolving digital landscape and be ready to lead data-driven marketing teams with strategic expertise.
Toolkit
Course Details
Duration
6 Months
Course Mode
Online
Certification
From IIM Trichy
Module 1 — Digital Marketing Foundations
- Introduction to Marketing
- Introduction to Digital Marketing
Module 2 — The AI Revolution & Content Strategy
- Gen AI applications in marketing
- Introduction to Content Management System
- SEO and Keyword Optimization
- Fundamentals of Social Media Content Management
- Content Strategy with AI
Module 3 — Introduction to Digital Tools & Analytics
- Digital Tools for Website Development
- Introduction to Google Analytics
- Measuring and Optimizing Websites Using Analytics Tools
Module 4 — Customer Experience Management in Digital Era
- Digital Channels and Touch Points
- Creating and using customer personas
- Segmentation & Personalization
- Mapping the Consumer Journey
- Funnel Approach
Module 5 — Digital Marketing Campaigns & AI
- SEM and PPC Fundamentals
- Social Media Marketing & Social Listening
- Creating Posts with AI
- Campaign Automation & AI
Module 6 — Advertising Budgets & AI-Driven Optimization
- Ad Budgets
- Ad Copy & Creatives with AI
- Targeting & Smart Bidding
Module 7 — Advanced Digital Marketing Analytics & Capstone Presentations
- Role of AI in analytics
- Analytics using AI - Segmentation, Sentiment Analysis
- Analytics using AI - Campaign Response and Churn Prediction
Program Directors
Prof. Meenakshi N
Associate Professor (IIM Trichy)
Meenakshi Nagarajan is an Associate Professor of Marketing at IIM Tiruchirappalli, with prior experience at IMI New Delhi and Goa Institute of Managem...
Prof. Krishna Teja Perannagari
Assistant Professor (IIM Trichy)
Dr. Krishna Teja Perannagari is an academic and customer advocate specializing in marketing, customer management strategies, and analytics. He holds a...
How will Masai Help you?
Dedicated Learner Support
Get personalized assistance, prompt query resolution, and continuous feedback through live interactive sessions with experts.
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Readiness
Expand your network, and sharpen interview readiness, a complete launchpad to thrive in today’s industry (Eligibility: 50%).
How will Masai Help you?
Dedicated Learner Support
Get personalized assistance, prompt query resolution, and continuous feedback through live interactive sessions with experts.
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Readiness
Expand your network, and sharpen interview readiness, a complete launchpad to thrive in today’s industry (Eligibility: 50%).
Hear from our Students
In the Spotlight
Masai and IIM Trichy have launched two new programs: Digital Marketing with Applied AI and Product Management for the Agile...
Masai has partnered with IIM Trichy to redefine management and tech education. A powerful step toward future-ready careers.
Masai and IIM Trichy are launching two 6-month AI-powered programs in Digital Marketing and Product Management.
IIM Trichy and Masai are launching two 6-month AI-driven programs in Digital Marketing and Product Management.
Contact Us
Contact Person - 1
Sahil Kumar
Contact Person - 2
Maryam Arshad
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