Executive Program in Data-Driven Product Management
Batch Starts
June 06, 2026
Course Duration
6 months
Time Commitment
8-10 Hours/week
Eligibility
12th Pass and Above
Program Chair
Dr. Aditya Shankar Mishra & Subhro Sarkar
Associate Professor, Marketing
1.63K+ students have already registered
Batch Starts
June 06, 2026
Course Duration
6 months
Time Commitment
8-10 Hours/week
Eligibility
12th Pass and Above
Program Chair
Dr. Aditya Shankar Mishra & Subhro Sarkar
Associate Professor, Marketing
Why choose this course?
Gain the skills to design, manage, and launch AI-powered products that shape tomorrow’s market.
Receive a prestigious Certificate of Completion from IIM Ranchi to showcase your achievement.
Step into a high-growth, future-proof product management career with cutting-edge AI skills.
Access an industry-aligned curriculum with real-world simulations and hands-on product implementation.
Engage in practical, interactive case studies that connect theory to real business challenges.
Learn from IIM Ranchi’s renowned faculty who are shaping the future of business and technology.
Get interview-focused coaching and AI-powered practice sessions — all designed to boost your chances in competitive hiring (Eligibility: 70% marks and 70% attendance, exclusively offered by Masai School).
Certification from IIM Ranchi
Receive a prestigious Certificate of Completion from IIM Ranchi to showcase your achievement.
Future-Proof Career Gateway
Step into a high-growth, future-proof product management career with cutting-edge AI skills.
Advanced Curriculum
Access an industry-aligned curriculum with real-world simulations and hands-on product implementation.
Case-Based Learning
Engage in practical, interactive case studies that connect theory to real business challenges.
World-Class Faculty
Learn from IIM Ranchi’s renowned faculty who are shaping the future of business and technology.
Industry Readiness
Get interview-focused coaching and AI-powered practice sessions — all designed to boost your chances in competitive hiring (Eligibility: 70% marks and 70% attendance, exclusively offered by Masai School).
Certificate Eligibility: Minimum 70% attendance (live + recorded) and 40% marks in cumulative evaluations score.
What will you learn?
This 6-month course is for aspiring product managers looking to harness Generative and Agentic AI across the product lifecycle. It offers hands-on experience in AI integration, product strategy, and managing AI-driven products to prepare you for leadership roles.
Toolkit
Course Details
Duration
6 Months
Course Mode
Online
Certification
from IIM Ranchi
- • Explain what product management is, why it exists in organizations, and how PMs work with design, engineering, marketing, sales, and leadership
- • Distinguish product management from adjacent functions such as projectmanagement and business analysis at an introductory level
- • Apply core product thinking concepts such as customer-centricity, outcomes vsoutputs, and product lifecycle fundamentals
- • Use basic product management vocabulary confidently in the context of products,users, stakeholders, and success metrics
- • Identify common PM artifacts and when to use them (problem statement, PRDoutline, roadmap themes, success metrics)
- • Conduct beginner-friendly discovery using interviews, observation, and structured secondary research approaches
- • Synthesize qualitative inputs into insights, pain points, and opportunity areas
- • Frame problems using structured methods (personas/segments, journeys, JTBD-style thinking at an introductory level)
- • Translate discovery into clear problem definitions, hypotheses, and assumptions to test
- • Define a basic validation plan for early product ideas using evidence-driven reasoning
- • Explain product strategy basics including vision, differentiation, competitive context, and value proposition choices
- • Apply prioritization frameworks (RICE/ICE/MoSCoW-style) to make trade-offs under constraints
- • Create a roadmap at the level of themes and milestones aligned to outcomes and strategy
- • Communicate roadmap decisions and trade-offs to stakeholders using clear narratives
- • Identify common strategy pitfalls (feature factory, unclear positioning, misaligned incentives) and how PMs address them
- • Write and structure core product requirements artifacts (PRD, user stories, acceptance criteria) at a beginner-appropriate level
- • Explain agile delivery concepts (sprints, backlog, sprint planning) and how PMs contribute to execution
- • Collaborate effectively with engineering and design teams through clear handoffs, feedback loops, and scope management
- • Understand the applications and limitations of Generative AI in Product Management
- • Use GenAI to accelerate PM workflows such as research, documentation, and planning
- • Define product success metrics and connect them to product goals and user value
- • Explain core product analytics concepts such as funnels, activation, retention, and engagement at an introductory level
- • Create a simple metrics framework (North Star metric and supporting KPIs) for a product use case
- • Design a basic measurement plan and dashboard outline for tracking product performance over time
- • Identify common measurement pitfalls (vanity metrics, misattribution, weak baselines) and apply better evaluation practices
- • Apply GenAI to support metrics, analytics, and experimentation
- • Select a product problem, conduct lightweight discovery, and define a clear problem statement and target user
- • Propose a solution concept with a prototype or UX flow and define success metrics
- • Create a prioritized roadmap view and a PRD outline for key features
- • Develop a measurement plan and basic experimentation or validation approach
- • Present a cohesive, portfolio-ready submission demonstrating end-to-end product thinking
Instructors & Industry Experts
Dr. Aditya Shankar Mishra holds a Ph.D. in Marketing from ICFAI Foundation for Higher Education, Hyderabad, and is a B.Sc. (Physics Honours) graduate with an MBA in Marketing. He was a Visiting Resear...
Subhro Sarkar is an Assistant Professor of Marketing at the Indian Institute of Management Ranchi and currently serves as the Chairperson of the Digital Communications and Website Committee. He holds ...
Dr. Aditya Shankar Mishra holds a Ph.D. in Marketing from ICFAI Foundation for Higher Education, Hyderabad, and is a B.Sc. (Physics Honours) graduate with an MBA in Marketing. He was a Visiting Resear...
Subhro Sarkar is an Assistant Professor of Marketing at the Indian Institute of Management Ranchi and currently serves as the Chairperson of the Digital Communications and Website Committee. He holds ...
Admission Process
Submit Application
Complete application form to showcase your motivation and goals
Complete Counselling
Only shortlisted candidates go through the counselling process.
Start Learning
Learn from India's top educators and stand out from the crowd
Submit Application
Complete application form to showcase your motivation and goals
Complete Counselling
Only shortlisted candidates go through the counselling process.
Start Learning
Learn from India's top educators and stand out from the crowd
Fee Structure
Application Fee
(Non Refundable)
Registration Fee
(non-refundable)
Program Fee
(non-refundable)
Total Fees
Option 1
Upfront
(+ GST*)
Option 2
EMI (Through Our NBFC Partners)
(+ GST*)
18% GST extra, as applicable
Our NBFC Partners
Who is this course for?
For Professionals Aiming to Master Advanced Product Management & Lead Strategically.
Graduate with hands-on experience by shipping your own AI-powered product—an impressive asset for hiring managers
- Graduate with hands-on experience by shipping your own AI-powered product—an impressive asset for hiring managers
- Gain exposure to cutting-edge AI agents and real-world use cases.
- See how AI-led solutions can dramatically improve career and hiring outcomes.
Top 1% Edge
Stand out to recruiters with a portfolio of real-world AI-driven products that place you in the top 1% of future talent.
How is this course different from others?
The Future Data-Driven Product Management Is Here.
By 2026, 75% of customer interactions will be managed by AI agents without human intervention.
Source: Gartner Customer Experience Report 202480% of product managers believe AI skills will be a core requirement for their role within the next five years.
Source: Product Management Future Outlook 2025 (PMI Global)"Product managers must be domain experts to create effective feedback loops that train AI agents into becoming adaptive, collaborative teammates."
About IIM Ranchi
The Indian Institute of Management Ranchi (IIM Ranchi) is a nationally recognised management school that develops ethically grounded, innovation-minded leaders through a blend of rigorous academics, applied research, and industry partnerships. The institute emphasises experiential learning, multidisciplinary perspectives, and entrepreneurship to prepare graduates for complex, global business challenges.
NIRF 2025
Ranked 18th nationally, reinforcing IIM Ranchi's position among India's top management institutions.
Entrepreneurship & Social Impact
Drives innovation and social responsibility through E-Cell, initiatives, and collaborations supporting Jharkhand's start-ups.
Future-Focused & Multidisciplinary
Offers NEP-aligned multidisciplinary learning integrating analytics, HR, policy, and strategy for future-ready leadership.
Research & Global Outlook
Strengthens thought leadership through research centres and international collaborations, shaping globally aware, analytical managers.
How will Masai Help you?
How will Masai Help you?
Career Readiness and Portfolio Building
We will help you build a strong portfolio and equip you with the skills needed to become job-ready for the industry.
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from IIM and top companies, ensuring practical and relevant skills development.
FAQs
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