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IIM Ranchi’s Executive Program
in Product Management

Flexible Weekend Program at IIM Ranchi - Hyderabad Campus

Batch start date
18 July, 2026
Course duration
12 weeks
Certification
IIM Ranchi
Mode of study
Offline
Location
IIM Ranchi Campus, Hyderabad

A 12-week engaging in-person learning experience.

Learn at IIM Ranchi Hyderabad Campus. Build under industry mentors. Get IIM credential on your resume.

Upskill at your convenience in India’s emerging tech hub
IIM Faculty-Led Instruction
IIM Faculty-Led Instruction
Courses taught by IIM Ranchi professors, ensuring academic rigor and institutional credibility.
Industry Mentors on Campus
Industry Mentors on Campus
5+ industry leaders. Bi-weekly masterclasses. In-person project feedback.
Career Readiness
Career Readiness
Multiple Career readiness support sessions.
Capstone Project
Capstone Project
Build capstone projects guided by IIM Ranchi faculty and industry mentors.
Completion certificate
Completion certificate
Program completion certificate by IIM Ranchi and Project completion letter by Masai.
Peer Networking
Peer Networking
Network with peers during immersive offline sessions and campus interactions.

A well-structured curriculum

Over a span of 12 weeks - engage with expert faculty from IIM, earn certifications, and build an industry ready capstone project.

72 hrs of Total Sessions
60 hrs of IIM Ranchi Faculty Sessions
12 hrs of Industry Mentor Sessions

Executive Program in Product Management

Build end-to-end product management skills through real Indian brand projects, mentored workshops, and a defended capstone.

Who is this program for

Aspiring product managers

Sales, operations, and support professionals transitioning to product management.

Engineers, designers & analysts

Professionals seeking PM skills to collaborate, lead features, or transition to PM in a year.

Final-year students & freshers

Students and new professionals exploring product management. No prior experience.

The 12 week journey
Week 1

Foundations

The PM role, vocabulary, customer-centricity, and how outcomes differ from outputs.

Week 2-3

Discovery

Plan and conduct beginner-friendly user interviews, derive personas from real insights, and apply. Jobs-to-be-Done and opportunity solution frameworks to turn observations into clear, testable product hypotheses.

Week 4-5

Strategy

Product vision, differentiation, value proposition for Indian brands. RICE, ICE, MoSCoW prioritisation, and roadmaps.

Week 6

Industry Mentor Sessions

Hands-on Figma workshop + Indian app product breakdown · capstone groups form here.

Week 7-9

Build & Execute

Create a Product Requirements Document with user stories and acceptance criteria. Manage sprint planning, backlog, and communicate with stakeholders. Use ChatGPT for faster PRD drafting and research.

Week 10-11

Measure

Define North Star metric, KPIs, and counter-metrics for a product. Analyze funnel, activation, retention, and design an A/B experiment.

Week 12

Industry Mentor Sessions

GenAI-PRD workshop + metrics-driven product breakdown · capstone progress reviews.

Week 13

Final Exam

3-hour case-based offline exam covering discovery, strategy, execution, and metrics.

Week 14

Capstone Day

Group capstone presentation defended live to a panel of IIM Ranchi faculty and industry practitioners.

Build product solutions on real Indian company problem statements covering discovery, strategy, PRDs, and metrics.

Outcomes
Skills Gained
Product discovery & research Product strategy & roadmap planning Prioritization & decision-making Product execution (PRDs, agile, delivery) Product analytics & experimentation AI-powered product workflows
Tools Acquired

Message from the Dean,
Executive Education, IIM Ranchi

Prof. Amit Sachan

Prof. Amit Sachan

Dean, Executive Education, IIM Ranchi

The Executive Education Office at the Indian Institute of Management Ranchi offers a 12-week offline Product Management program at its Hyderabad campus, designed for aspiring product managers, early professionals, and growth-stage leaders. Delivered through weekend sessions, the program blends academic rigor with hands-on learning across product strategy, customer discovery, market research, roadmap planning, analytics, and execution.

Participants gain real-world exposure through workshops, live case discussions, and mentorship from industry practitioners, while also building essential skills in communication, stakeholder management, strategic thinking, and leadership. The in-person format fosters strong peer learning, direct faculty interaction, and valuable networking opportunities for working professionals.

IIM Ranchi Faculty. Industry Experts.

A curated faculty of smart minds, who bring a mix of theory and practical experience

Prof. Tamal Samanta

Prof. Tamal Samanta

Assistant Professor, Marketing, IIM Ranchi

Prof. (Dr) Tamal Samanta is an Assistant Professor of Marketing at the Indian Institute of Management Ranchi. He holds a MBA from IIM Nagpur and PhD from IIM Lucknow. His areas of interest and research focus are primarily on the bottom of the pyramid marketing, subsistence markets, periodic markets, and small unorganized retail.

His work has been published in international journals such as International Journal of Retail & Distribution Management, Journal of Retailing and Consumer Services, Qualitative Market Research: An International Journal, Journal of Global Marketing, Journal of Financial Services Marketing and conference proceedings such as Subsistence Marketplace Conference, Retail Institute Academic Conference and Macromarketing Conference.

Dr. Shipra Mathur

Dr. Shipra Mathur

Assistant professor, IIM Ranchi

Dr. Shipra Mathur is an Assistant Professor of Marketing at Indian Institute of Management Ranchi. She holds a Ph.D. in Marketing from Indian Institute of Technology Roorkee, where her research focused on contemporary issues in consumer behavior and marketing communication.

Her teaching interests span key areas such as Brand Management, Consumer Behavior, Digital Marketing, and Marketing Research, reflecting a strong blend of theoretical grounding and practical relevance.

Dr. Mathur's research primarily explores consumer psychology, brand authenticity, and the impact of communication cues in digital environments. Her work employs experimental methods to understand how marketing interactions shape consumer perceptions, particularly in online contexts.

Arun Nandewal

Arun Nandewal

Senior Product Manager, Microsoft

Arun Nandewal is a Senior Product Manager at Microsoft with over 8 years of experience building and scaling AI-powered products, particularly in financial infrastructure and intelligent systems. He leads product strategy end-to-end—from identifying opportunities and defining roadmaps to executing and scaling impactful solutions.


His work on AI-driven financial systems has been featured at global platforms such as Google I/O and Microsoft Ignite. Beyond his role, Arun actively mentors and coaches aspiring product managers, helping them develop strong product thinking and execution skills.


He holds an MBA from IIM Ahmedabad and brings together academic rigor and hands-on experience to deliver practical, high-impact product insights.

6 hrs. Saturday or Sunday. Your choice.

Lectures, assignments, peer networking, expert led sessions, office hours - a wholistic learning experience.

90 min Lectures

90 min Lectures

Assignment & Study

Assignment & Study

Peer Networking

Peer Networking

Capstone Project

Capstone Project

Industry Expert Sessions

Industry Expert Sessions

Product Teardowns

Product Teardowns

What You Walk Away With?

Certification of Completion from IIM Ranchi and Project Completion letter from Masai to prove it all.

Certificate 1
Certificate 2

IIM Ranchi Certification

Prestigious Certification from IIM Ranchi upon completion, and a Project completion letter from Masai.

World class Faculty

Learn from World class IIM Faculty

Industry Mentors

Industry Leaders, with masterclasses and Project Feedback

The IIM Network

12 weeks alongside, faculty and campus community

Capstone Project

Industry Endorsed Capstone Project

How to Get Selected

A simple application stands between you and 12 weeks at IIM Ranchi.

1

Apply

  • Pay the application fee of ₹499
  • Fill the application form
2

Interview

  • Personal Interview post application shortlisting
  • Acceptance Letter for successful candidates
3

Confirm

  • Pay the seat booking fee
  • Complete onboarding process
  • Receive your Provisional ID and Admission Letter

Training Fee

Option 1

₹75,000 (+GST)
One time. All inclusive.

Fee Breakup

Application Fee
₹499
Seat Booking Fee
₹5,000
Program Fee
₹69,501
Total Program Fee
₹75,000
(+GST)

Option 2

₹24,558 per month
One time. All inclusive.

Fee Breakup

Application Fee
₹499
Seat Booking Fee
₹5,000
Program Fee
₹24,558 * 3
Total Program Fee
₹79,173
(+GST)

All payments are non-refundable. This policy ensures the sustained quality and provision of our services.

FAQ

Contact Us

WhatsApp us

For any queries, you can Whatsapp us at +918792974750

Email us

For any queries, you can contact us at iimranchiprograms@masaischool.com

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