Certificate Programme in
Digital Marketing & Analytics from IIM Mumbai
Digital Marketing & Analytics from
IIM Mumbai
- Learn Google & Meta Ads, SEO, Social Media and Influencer Marketing
- Master In-Demand Analytics Tools such as Google Analytics, Tableau, Power BI
- Learn AI Tools for Content Creation, SEO Optimization, and Marketing Automation
Enter the following details to continue
Batch Starts
February 21, 2026
Program Duration
06 Months
Eligibility
UG-pursuing and above
Learning Mode
Online
Live classes
3 Hours/Week
Batch Starts
February 21, 2026
Program Duration
06 Months
Eligibility
UG-pursuing and above
Learning Mode
Online
Live classes
3 Hours/Week
1.3K+ students have already registered
Enter the following details to continue
Admission Process
Submit Application
Complete application form to showcase your motivation and goals
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd.
Fee Structure
Application Fee
(non-refundable)
Option 1
Upfront
Option 2
EMI
(Through Our NBFC Partners)
Secure Seat Fee
(non-refundable)
₹4,000
₹4,000
Program Fee
(non-refundable)
₹76,000
₹14,187 x 6 months
Total
₹80,000
₹89,122
Why choose this Programme?
Learn with IIM's Strategic Depth, Lead with Global Impact.
Elite Credentials
Boost your career with an industry-recognized IIM Mumbai certification.
Comprehensive Skill Development
Master SEO, SEM, social media, analytics, and automation.
Industry-Relevant Tools
Gain expertise in top AI-powered marketing tools like GA & Tableau.
Practical, Data-Driven Marketing
Design and run real-time multi-channel campaigns using analytics, A/B testing, and ROI optimization.
Immersion Experience
Campus immersion and hands-on learning through real-world projects led by IIM Faculty.
Placement Opportunities
Get access to placement preparation, shortlisting support, and guidance to help you pursue relevant job roles. (Eligibility: 75% live attendance & overall 70% marks; offered by Masai)
*Certification Criteria: 75% attendance in the live classes and 50% marks in the overall evaluation.
What Will You Learn?
In this programme, you will learn how to design, execute, and measure end-to-end digital marketing campaigns using data and analytics. You’ll build practical skills across performance marketing, SEO, social media, content, and marketing automation, while learning to read funnels, dashboards, and attribution reports with confidence. You’ll also explore how AI and emerging digital tools are transforming marketing, preparing you to make sharper, data-driven decisions that directly impact growth and ROI.
Course Details
Duration
6 Months
Class Timing
Saturday 5 PM to 8 PM
Certification
From IIM Mumbai
101: Marketing Fundamentals
- Introduction to Marketing- Marketing Mix, STP, Scope and importance
- Conducting Marketing Research and Consumer Insights
- Managing Integrated Marketing Communications
- Managing Digital Products: MVP, Wireframes, Digital Analytics
- Costing and Pricing Fundamentals in Digital Marketing
- PROJECT I: Practice Assignment, Evaluation, and Feedback
102: Digital Marketing and Analytics Primer
- Digital Channels Overview: Websites, social media, email, and mobile platforms.
- Customer Journey and Persona Building: Understanding touchpoints and creating customer personas.
- Website Development
- Digital Marketing Fundamentals and Strategies Scope and comparison with traditional channels, Goal setting, budgeting, and campaign planning.
- Case Studies: Analysis of successful and failed digital marketing campaigns.
- PROJECT II: Practice Assignment, Evaluation, and Feedback
103: Content Creation Using AI Tools
- Introduction to AI in Content Marketing: Overview of AI tools for text, visual, and video content.
- Content Ideation and Copywriting: Techniques for generating creative content.
- AI Ethics and Practical Considerations: Responsible use of AI in marketing.
- Landing Page Design
- PROJECT III: Practice Assignment, Evaluation, and Feedback
104: Social Media and Influencer Marketing
- Social Media Landscape: Platform analysis and audience segmentation, including platforms like Instagram, LinkedIn, Meta, X (Twitter), Youtube
- Social Media Advertising: Creating, managing, and optimizing paid campaigns; content strategy
- Influencer Marketing: Identifying, onboarding, and managing influencers.
- PROJECT IV: Practice Assignment, Evaluation, and Feedback
105: SEO and SEM
- Introduction to SEO: Basics, importance, and trends.
- On-Page and Off-Page SEO: Optimizing content and building backlinks.
- Introduction to SEM: Campaign setup with Google Ads and keyword research; Google AdSense
- Performance Metrics for SEO and SEM: Understanding KPIs and using tools like SEMrush.
- PROJECT V: Practice Assignment, Evaluation, and Feedback
106: Data Analytics in Marketing
- Introduction to Marketing Analytics: Importance and role in decision making.
- Google Analytics Basics: Setup, navigation, and reporting.
- Advanced Analytics Tools: Training on Power BI/Tableau/Excel for visualization. Includes CLM tools.
- A/B Testing and Experimentation: Designing and interpreting tests.
- Attribution Models and ROI Calculation: Conversions and marketing ROI.
- Introduction to Campaign Management: Components and lifecycle of a campaign
- PROJECT VI: Practice Assignment, Evaluation, and Feedback
107: Capstone Project
- Work in teams on a real/simulated business case, defining target audience, goals, KPIs, and budgets.
- Plan and design an integrated campaign: personas, channel mix, content strategy, and timelines using AI tools.
- Execute the campaign using tools like ChatGPT, Canva, social media, SEO/SEM, automation and Google Analytics.
- Analyse performance, present results and learnings to faculty and peers, with top projects showcased for recognition and career guidance.
Programme Directors
How will Masai Help you?
Placement Opportunities
Get guaranteed interviews and personalized career support, including resume preparation and mock interviews. Eligibility: 7+ CGPA and 65% attendance in the program
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from IIT and top companies, ensuring practical and relevant skills development.
How will Masai Help you?
Placement Opportunities
Get guaranteed interviews and personalized career support, including resume preparation and mock interviews. Eligibility: 7+ CGPA and 65% attendance in the program
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from IIT and top companies, ensuring practical and relevant skills development.
Contact Us
Contact Person - 1
Sahil Kumar
Contact Person - 2
Maryam Arshad
Get started
Join the Program
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