Learn the latest AI tools, workflows, and business applications through a curriculum designed for the AI era.
Network with your cohort, meet faculty face-to-face, and experience a five-day in-person immersion on BITSoM's Mumbai campus.
Learn directly from industry leaders who have built, scaled, and led AI transformation initiatives.
Eligibility: 7+ CGPA and 65% attendance.
Build confidence by executing AI workflows, automations, and practical use cases—not just learning theory.
Strengthen business communication, leadership, and AI strategy to drive impact across your organization.
Anyone with a passion for building a career in Business Mangement

Managers and senior managers across Marketing, Operations, HR, Finance, Sales, or Support, currently in execution mode and wanting business fluency to move up. The programme adds AI as a multiplier on top of your functional expertise, with no coding required, and positions you for cross-functional leadership roles. Capstone focus: leading an AI-enabled transformation inside your current team.
AI fundamentals, fluency across strategy, finance, marketing, operations, people, and product. Then specialise in AI leadership by mastering Product, Transformation and Governance, taught through Indian case studies.
Go from "I have tried ChatGPT once or twice" to running your week, your research, and your analysis through AI - the baseline every senior leader now needs.
Build a clear mental model of Gen AI, LLMs, and agentic AI, what they can and cannot do, and where value lands in Indian enterprises.
Use structured prompting for real manager tasks like research, analysis, and decision memos, with evaluation discipline built in.
Use Perplexity, Deep Research, and NotebookLM to cut research from days to hours, and know when to trust the output.
Understand what AI agents really are, where they create leverage, and how workflows get rewired without writing code.
Get the data, privacy, and governance basics every Indian manager now needs, from the DPDP Act to hallucination and bias risk.




Build fluency in the six business domains every senior leader is expected to speak - strategy, finance, marketing, operations, people, and product - each taught through Indian cases, with how AI is transforming it as a live layer.
Apply consulting-grade frameworks to real business problems, then use AI to stress-test your own thinking.
Read financial statements, build unit economics, and defend a forecast, then see how FP&A teams run variance and scenarios with AI.
Work through STP, funnels, brand versus performance, and CAC-LTV, then run AI-native campaign and content workflows.
Understand what AI agents really are, where they create leverage, and how workflows get rewired without writing code.
Lead teams, give hard feedback, and shape culture while hiring, reskilling, and performance get rebuilt around AI.
Grasp how modern products ship, how data becomes the moat, and how business models change with AI at the core.




Build the in-demand AI leadership skills Indian enterprises are hiring for, then finish with a capstone tailored to your career stage.
Apply consulting-grade frameworks to real business problems, then use AI to stress-test your own thinking.
Lead an AI transformation without losing your team, from reskilling maps to operating-model shifts and CXO buy-in.
Build and defend an AI investment portfolio with value-versus-feasibility mapping, ROI models, and build-versus-buy calls.
Take the leader's view on AI risk, from the DPDP Act and EU AI Act to sectoral rules, bias, and incident playbooks.
Design agentic workflows that actually ship, where humans stay in the loop, and measure the real ROI of an AI workflow.
Build an AI-powered plan tailored to your career stage: an AI-enabled transformation plan for your current team or function, or an AI-first operating model or strategy for your business unit or P&L.



The final capstone is portfolio-grade and tailored to your career stage. You present your capstone to BITSOM faculty and industry practitioners, and walk out with a plan you can take into your own organisation.
Diagnose a real problem in your current team, then design the fix end to end: problem, data, workflow redesign, ROI, rollout, and change plan. Output: a transformation plan you can present to your own leadership.
A transformation plan you can present to your own leadership.
Architect the strategy for your unit: market view, a portfolio of bets, build-versus-buy, a 24-month roadmap, a governance pack, and a board deck.
A board-ready AI strategy for your business unit or your P&L.
A 24-month AI transformation roadmap for an enterprise function at HDFC Bank or Tata Consumer.
A structured-thinking and unit-economics diagnosis of the Rameshwaram Cafe growth plateau.
An AI product teardown of a shipped India feature such as Zomato AI, CRED AI, or the Myntra AI Stylist.
A structured-thinking and unit-economics diagnosis of the Rameshwaram Cafe growth plateau.
Admission Process
Pay ₹999 and complete a short application form.
Our admissions team reviews your profile and schedules a 20 mins call.
Receive your offer letter, complete payment, and join the cohort.
Pay ₹999 and complete a short application form.
Our admissions team reviews your profile and schedules a 20 mins call.
Receive your offer letter, complete payment, and join the cohort.
*Inclusive of GST
All payments are non-refundable. This policy ensures the sustained quality and provision of our services.
Note : Custom EMI options are also available through our NBFC partners
of companies plan to increase AI investment over the next three years, but only 1% consider themselves mature in AI deployment — the bottleneck is leadership readiness, not tooling.
Source: McKinseywage premium now commanded by professionals with AI skills across industries, more than double the 25% premium recorded just a year earlier.
Source: PwC"The most successful organizations will stop treating AI as a technology race and start treating it as a management revolution."
BITSoM (BITS School of Management), an integral part of the esteemed BITS Pilani legacy, stands as a beacon of excellence in business education.
Located in the Mumbai Metropolitan Region, BITSoM offers a transformative learning experience driven by world-class faculty who bring expertise from top global institutions like Harvard, Wharton, NYU Stern, and SMU Singapore.
With a foundation in entrepreneurial spirit and academic rigor, BITSoM nurtures future leaders equipped to excel in an ever-changing global business landscape.
The Online PGP in AI-Powered Business Management is a 10-month Executive programme designed for mid and senior professionals from any background. It focuses on building strong business fundamentals while integrating AI across every function.
The programme runs for approximately 10 months in a blended format. It primarily includes live online classes, supported by self-paced learning, assignments, and a capstone project. In addition, there is a short on-campus immersion at BITSOM focused on leading an AI-enabled transformation.
No, this is a leadership and decision-making programme, not a coding bootcamp and does not require any prior coding knowledge. The emphasis is on understanding AI in a business context, using AI tools to enhance productivity and decision-making, and leading AI-enabled initiatives, rather than building or programming AI systems.
Campus Immersion at BITSoM Powai Optional 5-day in-person experience at BITSoM's Powai campus — network with your cohort, meet faculty face-to-face, and walk the BITS Powai legacy campus
This immersion is non-residential. The applicable immersion fee (if any) will be communicated to participants in advance. The immersion cost is not included in the course fee and will be borne by participants, unless stated otherwise in the programme communication.
The mandatory immersion includes integrating AI across every function(hands-on), faculty interaction, curated academic engagements, and goodies/ memento.
As this is a non-residential immersion, accommodation is not included. Travel costs are also to be borne by participants and are not included in the course fee
The detailed agenda and logistics will be shared closer to the immersion dates once the schedule is finalized.
Yes. Upon successful completion of the program and fulfilment of all academic requirements, participants will receive a digital copy of the certificate. The digital certificate will be dispatched to the registered email address shared during enrollment.
Certificates will be issued within 2-3 months from the date of the final examination. The exact timeline for issuance will be communicated during the program
Your performance will be evaluated through periodic assessments, module tests, class participation, and a final capstone project. Module tests are typically conducted after key modules, and the capstone project is mandatory for successful completion. Detailed evaluation criteria, including minimum passing requirements, will be shared at the start of the programme.
This programme is ideal for mid-career professionals, managers, and leaders with 3-10 years of professional experience who want to use Al to make better business decisions, lead Al-enabled projects, and stay relevant in an Al-driven world. It is suitable for professionals from tech, product, strategy, consulting, operations, finance, HR, marketing, and other business functions.
A minimum of 3-10 years of professional work experience post graduation is required. Professionals from all industries and functional backgrounds are welcome to apply. There is no requirement for prior coding or data science knowledge.
Yes, international professionals can apply, provided they meet the work experience and other eligibility criteria. Class timings and participation requirements will be communicated in IST (Indian Standard Time).
The admission process typically includes:
1. Submitting an online application form with your professional details.
2. Profile review by the admissions team to assess fit and motivation.
3. A short interaction or consultation (if required) to clarify expectations and help you make an informed decision. Detailed steps and timelines will be shared on the application page.
The total programme fee and applicable taxes will be INR 1.5 Lakhs + Taxes. Any additional costs related to travel, accommodation, or personal expenses for the campus immersion are to be borne by participants.
The registration fee is a non-refundable amount paid to block your seat in the cohort. The programme fee is the total cost of the course, which can typically be paid upfront or in instalments, as per the payment plans available.
Yes, EMI/loan facilities may be available through Masai's NBFC partners to help you spread out the fee payment over a period of time. Details of available partners, interest rates, and documentation requirements will be shared by the programme's finance or admissions team at the time of enrolment
The fee payment deadline and instalment schedule (if applicable) will be visible on your dashboard. Please ensure that payments are completed within the specified timelines to confirm and retain your seat in the programme.
Live online classes are scheduled to be convenient for working professionals, typically during evenings or over weekends. Exact days and timings will be shared in advance before the batch starts.
You should plan for around 8–10 hours per week, which includes live classes, self-paced learning, reading or pre-class work, and assignments or project activities.
The schedule will be shared through the Learning Management System (LMS) and official communication channels such as email or WhatsApp groups. Any changes or updates will be notified well in advance.
While live participation is strongly encouraged for discussions and Q&A, session recordings will be made available on the LMS for you to catch up in case you miss a class. You are expected to go through the recordings to stay aligned with the cohort.
Yes, maintaining a 65% attendance is mandatory as per programme policy, since this is a high-engagement leadership programme.
To be eligible for the certificate, you are required to maintain a minimum of 65% attendance, including the time spent watching recorded sessions. You must also achieve a minimum passing percentage of 35%.
Masai is the implementation and learning support partner. Masai provides the LMS platform, manages programme operations, coordinates schedules, and offers learner support and doubt-resolution, so that you have a seamless experience throughout the programme.
Once enrolled, you will be onboarded to the LMS and official communication channels. You can raise queries via the LMS ticketing or support system, your programme coordinator for non-academic issues, and designated doubt-clearing or helpline sessions for academic queries.
You'll collaborate with peers through group discussions, breakout activities, and especially during group assignments and capstone work. The on-campus immersion also offers valuable face-to-face networking with fellow participants, faculty, and industry guests
You will receive curated reading material, pre-reads, lecture slides, case studies, class recordings, notes and assignment guidelines via the LMS. Additional resources may be shared by faculty for deeper exploration
Assessments will be conducted periodically through quizzes, module tests, reflective assignments, and the final capstone project. These are designed to reinforce learning and contribute to your overall completion status.
Yes. Learners who score 7+ CGPA or above and maintain a minimum of 65% attendance throughout the program will be eligible for placement opportunities provided by Masai School, the ed-tech and implementation partner for this program.
You will gain the language, frameworks, and confidence to identify and prioritise AI use-cases, evaluate AI projects and vendors more effectively, lead cross-functional teams on AI initiatives, and champion responsible and ethical AI adoption. Combined with the BITSOM executive credential and alumni network, this can significantly strengthen your leadership profile and internal or external career prospects.
Yes. You will interact closely with a cohort of experienced professionals during group work, and the campus immersion. In addition, eligible participants may gain access to BITSOM's executive alumni network, which can be valuable for long-term professional connections.
Yes. Through the capstone project, you will work on a real-world problem from your industry or organisation, design an AI-enabled solution, and prepare a board-style business case. This becomes a tangible artefact you can discuss with your leadership, stakeholders, or in future professional conversations.
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