PGP in AI-Powered Business Management by BITSoM Mumbai

10 Months
live weekend classes
3+ years Exp Candidates
Starts On - 31 Jul 2026
BITSoM Campus
Avatars of registered students
1.2K+ students have already registered
July
2026
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Cohort

Why choose this programme?

Become the AI-fluent business leader your organisation needs.

AI-First Curriculum

Learn the latest AI tools, workflows, and business applications through a curriculum designed for the AI era.

Five Days Campus Immersion at BITSoM Mumbai

Network with your cohort, meet faculty face-to-face, and experience a five-day in-person immersion on BITSoM's Mumbai campus.

CXO-Led Learning

Learn directly from industry leaders who have built, scaled, and led AI transformation initiatives.

Placement Opportunity fulfilled by Masai

Eligibility: 7+ CGPA and 65% attendance.

Hands-On AI Execution

Build confidence by executing AI workflows, automations, and practical use cases—not just learning theory.

Executive-Ready Skills

Strengthen business communication, leadership, and AI strategy to drive impact across your organization.

Who is this course for?

Anyone with a passion for building a career in Business Mangement

Mid-Career Non-Tech Manager <br> (4 to 10 years)

Mid-Career Non-Tech Manager (4 to 10 years)

Managers and senior managers across Marketing, Operations, HR, Finance, Sales, or Support, currently in execution mode and wanting business fluency to move up. The programme adds AI as a multiplier on top of your functional expertise, with no coding required, and positions you for cross-functional leadership roles. Capstone focus: leading an AI-enabled transformation inside your current team.

One career, 3 progressive tiers

AI fundamentals, fluency across strategy, finance, marketing, operations, people, and product. Then specialise in AI leadership by mastering Product, Transformation and Governance, taught through Indian case studies.

Foundation

Go from "I have tried ChatGPT once or twice" to running your week, your research, and your analysis through AI - the baseline every senior leader now needs.

module 1

AI for Business - Map & Mindset

Build a clear mental model of Gen AI, LLMs, and agentic AI, what they can and cannot do, and where value lands in Indian enterprises.

LLM fundamentals India AI landscape
module 2

Prompting & AI-Assisted Thinking

Use structured prompting for real manager tasks like research, analysis, and decision memos, with evaluation discipline built in.

Structured prompting Output evaluation
module 3

AI-Assisted Research & Decision Support

Use Perplexity, Deep Research, and NotebookLM to cut research from days to hours, and know when to trust the output.

Deep research workflows Source verification
module 4

Agentic AI & Enterprise Workflow Basics

Understand what AI agents really are, where they create leverage, and how workflows get rewired without writing code.

Agent patterns Workflow automation
module 5

Responsible AI & Data Literacy

Get the data, privacy, and governance basics every Indian manager now needs, from the DPDP Act to hallucination and bias risk.

DPDP Act AI risk map
tools acquired
Tool LogoTool LogoTool LogoTool LogoTool Logo
what you can do after this phase
Research, analysis, memos
Sources verified
DPDP & governance
Build your own workflow

Core Expertise

Build fluency in the six business domains every senior leader is expected to speak - strategy, finance, marketing, operations, people, and product - each taught through Indian cases, with how AI is transforming it as a live layer.

module 1

Strategy, Structured Thinking & Decision-Making

Apply consulting-grade frameworks to real business problems, then use AI to stress-test your own thinking.

MECE & hypothesis trees AI stress-testing
module 2

Finance, Unit Economics & FP&A

Read financial statements, build unit economics, and defend a forecast, then see how FP&A teams run variance and scenarios with AI.

Unit economics AI-assisted FP&A
module 3

Marketing, Growth & Customer Strategy

Work through STP, funnels, brand versus performance, and CAC-LTV, then run AI-native campaign and content workflows.

STP & funnel economics AI content ops
module 4

Operations, Supply Chain & Process Excellence

Understand what AI agents really are, where they create leverage, and how workflows get rewired without writing code.

Process mapping Agentic ops
module 5

People, Teams & AI-Augmented Organisations

Lead teams, give hard feedback, and shape culture while hiring, reskilling, and performance get rebuilt around AI.

OKRs AI-enabled hiring & L&D
module 6

Product, Data & AI-First Business Models

Grasp how modern products ship, how data becomes the moat, and how business models change with AI at the core.

PRDs & product metrics AI-native GTM
tools acquired
Tool LogoTool LogoTool LogoTool LogoTool Logo
what you can do after this phase
Cross-functional decisions
Unit-economics and forecasting
MECE & hypothesis trees
Defend a forecast
STP, funnels & CAC-LTV

Industry Specialization

Build the in-demand AI leadership skills Indian enterprises are hiring for, then finish with a capstone tailored to your career stage.

module 1

AI Product Management

Apply consulting-grade frameworks to real business problems, then use AI to stress-test your own thinking.

AI PRDs LLM evals
module 2

AI Transformation & Change Leadership

Lead an AI transformation without losing your team, from reskilling maps to operating-model shifts and CXO buy-in.

Transformation playbooks Change management
module 3

AI Strategy & Portfolio Prioritisation

Build and defend an AI investment portfolio with value-versus-feasibility mapping, ROI models, and build-versus-buy calls.

AI portfolio & ROI Build-versus-buy
module 4

AI Governance, Risk & Responsible Deployment

Take the leader's view on AI risk, from the DPDP Act and EU AI Act to sectoral rules, bias, and incident playbooks.

EU AI Act & DPDP Governance stacks
module 5

AI Operations & Agentic Workflow Design

Design agentic workflows that actually ship, where humans stay in the loop, and measure the real ROI of an AI workflow.

Agentic workflow design Automation ROI
module 6

Capstone Project

Build an AI-powered plan tailored to your career stage: an AI-enabled transformation plan for your current team or function, or an AI-first operating model or strategy for your business unit or P&L.

AI transformation plan AI operating model
tools acquired
Tool LogoTool LogoTool LogoTool Logo
what you can do after this phase
PRDs to evals
AI investment portfolio
DPDP, EU AI Act & more
Agentic workflows that ship
roles you'll be ready for
MID-CAREER
Senior Manager, AI-enabled function
AI Product Manager
AI Programme Manager
Chief of Staff, AI-enabled
Head of Growth / Operations
SENIOR-CAREER
Director / VP, AI Transformation
Head of AI Strategy
Chief Digital & AI Officer
Head of AI / Agentic Operations
Business Unit Head, AI-first P&L

Capstone Projects

The final capstone is portfolio-grade and tailored to your career stage. You present your capstone to BITSOM faculty and industry practitioners, and walk out with a plan you can take into your own organisation.

Mid-career professionals

An AI-Enabled Transformation Plan for Your Team or Function

Diagnose a real problem in your current team, then design the fix end to end: problem, data, workflow redesign, ROI, rollout, and change plan. Output: a transformation plan you can present to your own leadership.

output

A transformation plan you can present to your own leadership.

senior-career professionals

An AI-First Operating Model or Strategy for Your Business Unit

Architect the strategy for your unit: market view, a portfolio of bets, build-versus-buy, a 24-month roadmap, a governance pack, and a board deck.

output

A board-ready AI strategy for your business unit or your P&L.

Mini Projects

A 24-month AI transformation roadmap for an enterprise function at HDFC Bank or Tata Consumer.

A structured-thinking and unit-economics diagnosis of the Rameshwaram Cafe growth plateau.

An AI product teardown of a shipped India feature such as Zomato AI, CRED AI, or the Myntra AI Stylist.

A structured-thinking and unit-economics diagnosis of the Rameshwaram Cafe growth plateau.

Our Faculty & Mentors

Dr. Saravanan Kesavan

Dr. Saravanan Kesavan

Dean and Professor of Operations, BITSoM

Dr. Saravanan Kesavan brings 16 years of distinguished experience from UNC Chapel Hill, where he served as Associate Dean at the Kenan-Flagler Business School. A highly decorated educator, he has won the MBA All Star Teaching Awar...

Prof. Daniel Corsten

Prof. Daniel Corsten

Professor, Department of Technology & Operations at IE Business School

Daniel Corsten is a Professor of Technology and Operations at IE Business School, previously serving at INSEAD, Wharton, and London Business School. He has collaborated with over 20 Fortune 500 companies across 10 countries, advis...

Prof. Shankar Prakash

Prof. Shankar Prakash

Adjunct Professor, IIM Udaipur

Prof. Shankar Prakash brings over 20 years of industry experience in IT operations, digital transformation, and service automation. He is a seasoned AI and IoT educator at IIM Udaipur, focusing on how neural networks can drive ins...

Dr. Sunil Kumar Vuppala

Dr. Sunil Kumar Vuppala

Vice President (VP) – AI Labs at Aurigo

Dr. Sunil Kumar Vuppala is a highly analytical professional with 20+ years of industrial and research experience in AI, ML, IoT, Automation, and Analytics. He has led major data science teams across domains such as telecom, health...

Prof. Meenakshi Balakrishna

Prof. Meenakshi Balakrishna

Assistant Professor of Marketing, BITSoM

Dr. Meenakshi Balakrishna holds a PhD in Quantitative Marketing from UC San Diego’s Rady School of Management, specializing in causal inference, time series analysis, and machine learning. Her research spans consumer behavior, pol...

Admission Process

1

Submit Application

Pay ₹999 and complete a short application form.

Submit Application
2

Profile Review + Conversation

Our admissions team reviews your profile and schedules a 20 mins call.

Profile Review + Conversation
3

Enrol & Start Learning

Receive your offer letter, complete payment, and join the cohort.

Enrol & Start Learning

Fees Structure

Application Fee
Non-refundable.
₹999
Registration Fee
₹4,000
Program Fee
₹1,45,000
Total Fee
₹1,49,000
+GST
Pay your Program Fee, your way
Best Value
Upfront Payment
Pay once, save more.
₹1,71,820
Pay In Parts
Flexible plans, no financial stress.
Instalment 1
₹80,000
Instalment 2
₹91,820
EMI via NBFC Partners
Spread the cost over 12 months.
₹17,388
/ month x 12

*Inclusive of GST

All payments are non-refundable. This policy ensures the sustained quality and provision of our services.

Note : Custom EMI options are also available through our NBFC partners

How is this programme different from others?

This Programme
Other programmes
AI-First Curriculum Built for Today's Business Reality
Curriculum designed around AI execution fluency, cut research time by 70%, automate reporting, and lead AI transformation at scale.
Treat AI as a side module or elective, leaving graduates unprepared to actually deploy AI in business workflows.
CXO-Led Sessions, Not Just Academic Faculty
Learn directly from industry leaders and CXOs who bring board-level decision-making experience, alongside BITSoM's full-time faculty for strategic and analytical rigor.
Rely primarily on academic faculty with limited real-world executive exposure or current industry context.
Real-World, Case-Based Projects Over Theory
Solve actual business challenges through live projects and case-based learning, building MECE frameworks, unit economics, and P&L fluency you can apply immediately at work.
Use generic textbook cases disconnected from live business problems, with little hands-on execution practice.
Executive Communication & Leadership
Develop board-ready communication, executive decks, memos, and C-suite presence so you can translate complex AI and strategy work into business impact others act on.
Focus on technical and academic content with limited practice in executive communication or leadership presence.
Recognized Degree with Career-Ready Outcomes
Earn a postgraduate degree from BITSoM, backed by hands-on execution training and placement support designed for professionals stepping into leadership roles.
Offer degrees with limited brand recognition and minimal focus on translating learning into a genuine career or leadership transition.

The Future Belongs To AI-Fluent Business Leaders

92%

of companies plan to increase AI investment over the next three years, but only 1% consider themselves mature in AI deployment — the bottleneck is leadership readiness, not tooling.

Source: McKinsey
56%

wage premium now commanded by professionals with AI skills across industries, more than double the 25% premium recorded just a year earlier.

Source: PwC

"The most successful organizations will stop treating AI as a technology race and start treating it as a management revolution."

Mark Greeven
Mark Greeven, Dean of Asia, IMD Business School
About BITS School of Management

About BITS School of Management

BITSoM (BITS School of Management), an integral part of the esteemed BITS Pilani legacy, stands as a beacon of excellence in business education.

Located in the Mumbai Metropolitan Region, BITSoM offers a transformative learning experience driven by world-class faculty who bring expertise from top global institutions like Harvard, Wharton, NYU Stern, and SMU Singapore.

With a foundation in entrepreneurial spirit and academic rigor, BITSoM nurtures future leaders equipped to excel in an ever-changing global business landscape.

FAQs

What is this programme about?

The Online PGP in AI-Powered Business Management is a 10-month Executive programme designed for mid and senior professionals from any background. It focuses on building strong business fundamentals while integrating AI across every function.

What is the duration and format of the programme?

The programme runs for approximately 10 months in a blended format. It primarily includes live online classes, supported by self-paced learning, assignments, and a capstone project. In addition, there is a short on-campus immersion at BITSOM focused on leading an AI-enabled transformation.

Is this a technical programme? Do I need coding knowledge?

No, this is a leadership and decision-making programme, not a coding bootcamp and does not require any prior coding knowledge. The emphasis is on understanding AI in a business context, using AI tools to enhance productivity and decision-making, and leading AI-enabled initiatives, rather than building or programming AI systems.

What is campus immersion? Is it mandatory, and when does it take place?

Campus Immersion at BITSoM Powai Optional 5-day in-person experience at BITSoM's Powai campus — network with your cohort, meet faculty face-to-face, and walk the BITS Powai legacy campus

What is the fee for the immersion?

This immersion is non-residential. The applicable immersion fee (if any) will be communicated to participants in advance. The immersion cost is not included in the course fee and will be borne by participants, unless stated otherwise in the programme communication.

What does the immersion include?

The mandatory immersion includes integrating AI across every function(hands-on), faculty interaction, curated academic engagements, and goodies/ memento.

Are accommodation, food, and travel included?

As this is a non-residential immersion, accommodation is not included. Travel costs are also to be borne by participants and are not included in the course fee

When will the detailed immersion schedule be shared?

The detailed agenda and logistics will be shared closer to the immersion dates once the schedule is finalized.

Will I receive a certificate upon completion?

Yes. Upon successful completion of the program and fulfilment of all academic requirements, participants will receive a digital copy of the certificate. The digital certificate will be dispatched to the registered email address shared during enrollment.

When will I receive my certificate after completing the program?

Certificates will be issued within 2-3 months from the date of the final examination. The exact timeline for issuance will be communicated during the program

How will I be evaluated?

Your performance will be evaluated through periodic assessments, module tests, class participation, and a final capstone project. Module tests are typically conducted after key modules, and the capstone project is mandatory for successful completion. Detailed evaluation criteria, including minimum passing requirements, will be shared at the start of the programme.

Who is this programme best suited for?

This programme is ideal for mid-career professionals, managers, and leaders with 3-10 years of professional experience who want to use Al to make better business decisions, lead Al-enabled projects, and stay relevant in an Al-driven world. It is suitable for professionals from tech, product, strategy, consulting, operations, finance, HR, marketing, and other business functions.

What are the eligibility criteria?

A minimum of 3-10 years of professional work experience post graduation is required. Professionals from all industries and functional backgrounds are welcome to apply. There is no requirement for prior coding or data science knowledge.

Can international professionals apply for the programme?

Yes, international professionals can apply, provided they meet the work experience and other eligibility criteria. Class timings and participation requirements will be communicated in IST (Indian Standard Time).

What is the admission process?

The admission process typically includes:
1. Submitting an online application form with your professional details.
2. Profile review by the admissions team to assess fit and motivation.
3. A short interaction or consultation (if required) to clarify expectations and help you make an informed decision. Detailed steps and timelines will be shared on the application page.

What is the programme fee?

The total programme fee and applicable taxes will be INR 1.5 Lakhs + Taxes. Any additional costs related to travel, accommodation, or personal expenses for the campus immersion are to be borne by participants.

What is the difference between the registration fee and programme fee?

The registration fee is a non-refundable amount paid to block your seat in the cohort. The programme fee is the total cost of the course, which can typically be paid upfront or in instalments, as per the payment plans available.

Are EMI or loan options available?

Yes, EMI/loan facilities may be available through Masai's NBFC partners to help you spread out the fee payment over a period of time. Details of available partners, interest rates, and documentation requirements will be shared by the programme's finance or admissions team at the time of enrolment

What is the fee payment deadline?

The fee payment deadline and instalment schedule (if applicable) will be visible on your dashboard. Please ensure that payments are completed within the specified timelines to confirm and retain your seat in the programme.

What are the class timings?

Live online classes are scheduled to be convenient for working professionals, typically during evenings or over weekends. Exact days and timings will be shared in advance before the batch starts.

How many hours of engagement are required per week?

You should plan for around 8–10 hours per week, which includes live classes, self-paced learning, reading or pre-class work, and assignments or project activities.

How will the class schedule be communicated?

The schedule will be shared through the Learning Management System (LMS) and official communication channels such as email or WhatsApp groups. Any changes or updates will be notified well in advance.

What if I miss a live session? Will recordings be available?

While live participation is strongly encouraged for discussions and Q&A, session recordings will be made available on the LMS for you to catch up in case you miss a class. You are expected to go through the recordings to stay aligned with the cohort.

Is attendance mandatory for course completion?

Yes, maintaining a 65% attendance is mandatory as per programme policy, since this is a high-engagement leadership programme.

What is the certification criteria?

To be eligible for the certificate, you are required to maintain a minimum of 65% attendance, including the time spent watching recorded sessions. You must also achieve a minimum passing percentage of 35%.

What role does Masai play in this programme?

Masai is the implementation and learning support partner. Masai provides the LMS platform, manages programme operations, coordinates schedules, and offers learner support and doubt-resolution, so that you have a seamless experience throughout the programme.

How can I raise queries or doubts once I enrol?

Once enrolled, you will be onboarded to the LMS and official communication channels. You can raise queries via the LMS ticketing or support system, your programme coordinator for non-academic issues, and designated doubt-clearing or helpline sessions for academic queries.

How will I interact with peers?

You'll collaborate with peers through group discussions, breakout activities, and especially during group assignments and capstone work. The on-campus immersion also offers valuable face-to-face networking with fellow participants, faculty, and industry guests

What kind of learning resources will I get?

You will receive curated reading material, pre-reads, lecture slides, case studies, class recordings, notes and assignment guidelines via the LMS. Additional resources may be shared by faculty for deeper exploration

How often will assessments be conducted?

Assessments will be conducted periodically through quizzes, module tests, reflective assignments, and the final capstone project. These are designed to reinforce learning and contribute to your overall completion status.

Does this programme offer placement opportunities?

Yes. Learners who score 7+ CGPA or above and maintain a minimum of 65% attendance throughout the program will be eligible for placement opportunities provided by Masai School, the ed-tech and implementation partner for this program.

How will this programme help my career?

You will gain the language, frameworks, and confidence to identify and prioritise AI use-cases, evaluate AI projects and vendors more effectively, lead cross-functional teams on AI initiatives, and champion responsible and ethical AI adoption. Combined with the BITSOM executive credential and alumni network, this can significantly strengthen your leadership profile and internal or external career prospects.

Will there be opportunities for networking?

Yes. You will interact closely with a cohort of experienced professionals during group work, and the campus immersion. In addition, eligible participants may gain access to BITSOM's executive alumni network, which can be valuable for long-term professional connections.

Will I build any tangible output I can showcase?

Yes. Through the capstone project, you will work on a real-world problem from your industry or organisation, design an AI-enabled solution, and prepare a board-style business case. This becomes a tangible artefact you can discuss with your leadership, stakeholders, or in future professional conversations.

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