Professional Certificate in Digital Marketing and Analytics with AI
Industry Partner PwC Academy
Learn from BITSoM’s world-class faculty and top marketing leaders 
10+ tools like ChatGPT, Meta Ads, and Google Analytics 
Gain AI marketing skills and create real campaigns in a capstone project Programme Duration
6 Months
Time Commitment
6-7 Hours/Week
Eligibility
12th Pass and Above
Learning Mode
Online
Program Chair
Dr. Srinivas Pingali
Adjunct Professor, BitSoM
1.2K+ students have already registered
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Programme Duration
6 Months
Time Commitment
6-7 Hours/Week
Eligibility
12th Pass and Above
Learning Mode
Online
Program Chair
Dr. Srinivas Pingali
Adjunct Professor, BitSoM
Why choose this Programme?
Learn. Apply. Accelerate Your Marketing Career.
Learn from BITSoM’s faculty with experience from institutes like Harvard, Wharton, and NYU Stern and many more.
Integrated AI and digital marketing strategies designed for today’s market.
Build skills through live projects and a capstone marketing campaign.
Engage in real-time online classes with personalized expert guidance.
Earn a certificate from BITSoM and PwC Academy recognized by global employers.
Receive resume reviews, career coaching, and placement support to land your dream role. (Eligibility: 7+ CGPA and 65% attendance)
World-Class Faculty
Learn from BITSoM’s faculty with experience from institutes like Harvard, Wharton, and NYU Stern and many more.
Try-Relevant Curriculum
Integrated AI and digital marketing strategies designed for today’s market.
Hands-On Experience
Build skills through live projects and a capstone marketing campaign.
Live Mentorship
Engage in real-time online classes with personalized expert guidance.
Prestigious Certification
Earn a certificate from BITSoM and PwC Academy recognized by global employers.
Placement Opportunities
Receive resume reviews, career coaching, and placement support to land your dream role. (Eligibility: 7+ CGPA and 65% attendance)
Certificate Eligibility: Minimum 65% overall attendance and 35% marks in cumulative evaluations score.
What will you learn?
Develop user-centered campaign thinking, leveraging advanced tools and prompt engineering for compelling content. Work on 6+ real-world digital marketing projects to build a robust portfolio. Gain expertise in the next frontier of online growth through practical application and strategic insights. You'll achieve a top 1% edge in a rapidly evolving digital landscape and be ready to lead data-driven marketing teams with strategic expertise.
Toolkit
Course Details
Duration
6 Months
Course Mode
Online
Certification
From BITSoM and PwC Academy
- • Welcome to the Future of Digital Marketing
- • Marketing Mix 4.0
- • 7Ps of Marketing
- • Consumer Behaviour and Branding in the Digital Economy
- • Integrated Marketing Communications - Journey Mapping (AIDAS)
- • Guest Speaker 1
- • Introduction to Digital Marketing and its elements
- • Website, Mobile Apps and UX/UI
- • Search Engine Optimisation in the AI world
- • Search Engine Marketing
- • Social Media Marketing and role of AI
- • Influencer & Community Marketing, AI Influncers
- • Display Advertising
- • Email Campaigns
- • Online Reputation Management
- • Viral Loops & Growth Hacking
- • Introduction to MarTec
- • GenAI 101 for Marketers
- • AI Image, Audio, and Video Creation
- • Privacy, Ethics & Trust in AI Marketing
- • Emerging Trends: Agentic AI, Personal AI & Hyperautomation
- • Display Ads and Targeting.
- • Social Media Strategy.
- • Influencers, Communities, and Online Reputation.
- • Introduction to Digital Marketing Analytics
- • MR Using AI Tools & Customer Segmentation
- • Customer Journey and Attribution Models
- • A/B Testing and Optimisation Strategies
- • Social Media & Influencer Analytics; Predictive Analytics
- • Dashboards & Visualisation for Marketing Teams
- • Data Driven Customer Retention
- • Building a Personal Brand with LinkedIn and AI Tools
- • Digital Marketer Roles: Mock Interviews & Roleplay
- • Summary and Concluding Session, Set up for Projects
Instructors & Industry Experts
Dr. Srinivas Pingali
Adjunct Professor, BITSoM & Ex-Professor of Practice, IIM Udaipur
Professor Srinivas Pingali has over three decades of varied experience in education and training,product development and, sales & marketing in multinationals, entrepreneurial companies and academic in...
Dr. Mark Ratchford
Professor of Practice of Marketing, Tulane University
Dr. Mark Ratchford is currently a Professor of the Practice of Marketing at Tulane University. Previously, he served as an Assistant Professor of Marketing at the Owen Graduate School of Business, Van...
Dr. Ashish Galande
Assistant Professor, State University of New York at Plattsburgh
Dr. Ashish Galande is a marketing academic and industry professional with a distinguished background in both research and corporate analytics. He holds a PhD in Marketing from Deakin University and co...
Philip Zerrillo
Professor, Sasin School of Management
Professor Philip Zerrillo is an accomplished academic and business leader with extensive global experience in management education, executive leadership, and advisory roles. His areas of expertise inc...
Prof. Kiran Pedada
Associate Professor, University of Manitoba
Prof. Kiran Pedada is The Associates Fellow in Marketing and Inclusive Business and Associate Professor at the Asper School of Business at the University of Manitoba. Previously, he was an Assistant P...
Srinivas Atreya
CTO, Avika | Faculty IIM Udaipur & ISB
An Alumnus of REC Trichy with 30 years of experience in the data & machine learning space across US, UK and India. Specialize in deep neural networks and optimizing inference loads on low powered dev...
Hitesh Motwani
Generative AI, ML & ChatGPT Trainer, Agentic AI expert
Hitesh Motwani is a globally recognized Generative AI and Machine Learning expert with over 17 years of experience in digital transformation, AI implementation, and executive leadership training. A so...
Dr. Srinivas Pingali
Adjunct Professor, BITSoM & Ex-Professor of Practice, IIM Udaipur
Professor Srinivas Pingali has over three decades of varied experience in education and training,product development and, sales & marketing in multinationals, entrepreneurial companies and academic in...
Dr. Mark Ratchford
Professor of Practice of Marketing, Tulane University
Dr. Mark Ratchford is currently a Professor of the Practice of Marketing at Tulane University. Previously, he served as an Assistant Professor of Marketing at the Owen Graduate School of Business, Van...
Dr. Ashish Galande
Assistant Professor, State University of New York at Plattsburgh
Dr. Ashish Galande is a marketing academic and industry professional with a distinguished background in both research and corporate analytics. He holds a PhD in Marketing from Deakin University and co...
Philip Zerrillo
Professor, Sasin School of Management
Professor Philip Zerrillo is an accomplished academic and business leader with extensive global experience in management education, executive leadership, and advisory roles. His areas of expertise inc...
Prof. Kiran Pedada
Associate Professor, University of Manitoba
Prof. Kiran Pedada is The Associates Fellow in Marketing and Inclusive Business and Associate Professor at the Asper School of Business at the University of Manitoba. Previously, he was an Assistant P...
Srinivas Atreya
CTO, Avika | Faculty IIM Udaipur & ISB
An Alumnus of REC Trichy with 30 years of experience in the data & machine learning space across US, UK and India. Specialize in deep neural networks and optimizing inference loads on low powered dev...
Hitesh Motwani
Generative AI, ML & ChatGPT Trainer, Agentic AI expert
Hitesh Motwani is a globally recognized Generative AI and Machine Learning expert with over 17 years of experience in digital transformation, AI implementation, and executive leadership training. A so...
Admission Process
Submit Application
Complete application form to showcase your motivation and goals
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd
Submit Application
Complete application form to showcase your motivation and goals
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd
Fee Structure
Application Fee
(Non Refundable)
Registration Fee
(non-refundable)
Program Fee
(non-refundable)
Total Fees
Option 1
Upfront
(+ GST*)
Option 2
EMI (Through Our NBFC Partners)
(+ GST*)
18% GST extra, as applicable
Our NBFC Partners
Who is this Programme for?
From Strategy to Execution – Master Every Aspect of Digital Marketing
Learn how to integrate digital marketing strategies with technology to optimize online presence and campaigns.
- Apply your technical knowledge to implement advanced tracking and analytics solutions.
- Leverage automation tools to streamline marketing workflows and improve campaign efficiency.
Top 1% Edge
Harness the power of automation and analytics to enhance your technical skillset in marketing.
How is the Professional Certificate in Digital Marketing and Analytics with AI from BITSoM Different?
The Future of Digital Marketing is Here
Expected growth for Advertising & Digital Marketing by 2026
source: (Statista)Projected revenue for the mobile advertising market by 2032 with a CAGR of 21.1%
Source: (PMI)"Digital marketing is the most crucial skill that will define the future of business growth."
About BITSoM
BITSoM (BITS School of Management), is a global business school under the aegis of BITS Pilani, an Institution of Eminence - a recognition bestowed by the Government of India in 2020.
Located in the Mumbai Metropolitan Region, BITSoM offers a transformative learning experience driven by world-class faculty who bring expertise from top global institutions like Harvard, Wharton, NYU Stern, and SMU Singapore.
With a foundation in academic rigor and leadership skills, BITSoM nurtures future leaders equipped to excel in an ever-changing global business landscape.
How will Masai Help you?
How will Masai Help you?
Placement Opportunities
Get interviews and personalized career support, including resume preparation and mock interviews. Eligibility: 7+ CGPA and 65% attendance in the program.
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from BITSoM and top companies, ensuring practical and relevant skills development.
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Contact Us
Contact Person - 1
Sahil Kumar
Contact Person - 2
Maryam Arshad
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