Inaugural Batch
Certification Program in Digital Marketing with Applied AI
Qualifier Test Date
May 17, 2026
Course Duration
6 months
Time Commitment
8-10 Hours/week
Eligibility
12th Pass and Above
Program Chair
Prof. Shweta Jha, Prof. Satyam
4.2K+ students have already registered
Qualifier Test Date
May 17, 2026
Course Duration
6 months
Time Commitment
8-10 Hours/week
Eligibility
12th Pass and Above
Programme Directors
Prof. Shweta Jha, Prof. Satyam
Why Choose This Course?
Learn with IIM's Strategic Depth, Lead with Global Impact.
Receive a Certificate of Completion from IIM Ranchi, validating your Digital Marketing expertise and strengthening your professional credibility.
Launch a high-growth career in Digital Marketing skills that leading companies actively seek.
Design and run real-time multi-channel campaigns using analytics, A/B testing, and ROI optimization.
Campus immersion and hands-on learning through real-world projects led by IIM Faculty.
Gain expertise in top AI-powered marketing tools like GA & Meta Ads.
Get access to placement preparation, shortlisting support, and guidance to help you pursue relevant job roles. (Eligibility: 75% live attendance & overall 70% marks; offered by Masai)
Prestigious Certification
Receive a Certificate of Completion from IIM Ranchi, validating your Digital Marketing expertise and strengthening your professional credibility.
Future-Proof Career Gateway
Launch a high-growth career in Digital Marketing skills that leading companies actively seek.
Practical, Data-Driven Marketing
Design and run real-time multi-channel campaigns using analytics, A/B testing, and ROI optimization.
Immersion Experience
Campus immersion and hands-on learning through real-world projects led by IIM Faculty.
Industry-Relevant Tools
Gain expertise in top AI-powered marketing tools like GA & Meta Ads.
Placement Opportunities
Get access to placement preparation, shortlisting support, and guidance to help you pursue relevant job roles. (Eligibility: 75% live attendance & overall 70% marks; offered by Masai)
Certificate Eligibility: Minimum 70% overall attendance and 40% marks in cumulative evaluations score.
What Will You Learn?
Advance your career with a hands-on program that builds practical digital marketing skills across SEO, social media, email, paid ads, and analytics. Learn how to use Generative AI tools like ChatGPT to create content, personalize campaigns, and work more efficiently. Apply data-driven strategies to real-world marketing scenarios and complete a capstone project that brings together strategy, execution, and performance measurement.
Toolkit
Course Details
Duration
6 Months
Course Mode
Online
Certification
from IIM Ranchi
- • The Big Picture: We'll start with the basics of digital marketing and how it has evolved. You won't just learn definitions; you'll see how the industry actually operates today.
- • Meeting AI: You will jump right into Generative AI. We'll explore what it is and how tools like ChatGPT are changing the game for marketers.
- • Practical Tools: Get hands-on with Gen AI applications specifically designed for marketing tasks, setting you up to work faster and smarter from day one.
- • Metrics that Matter: Forget vanity numbers. We'll focus on Key Performance Indicators (KPIs) and how to choose the right metrics, using Netflix as a case study to see how they use data to keep you watching.
- • Knowing Your Customer: Learn about "Segmentation" and "Personalization"—which is just a fancy way of saying we treat different customers differently based on what they like.
- • Email Mastery: You'll learn the basics of email marketing and calculate Customer Lifetime Value (CLV). Plus, we'll use AI to write sales emails that actually get opened.
- • SEO Demystified: We'll break down SEO (Search Engine Optimization), so you understand how to get your website to show up at the top of Google.
- • Keywords and Search: Learn the difference between SEO (free traffic) and SEM (paid search), and how to find the "keywords" your customers are typing into the search bar.
- • Content Strategy: You will learn how to plan, optimize, and publish content. We'll even use AI to help generate content ideas so you never face a blank page again.
- • The Customer Journey: We will map out the full path a customer takes to find you. We'll look at Starbucks to see how they connect their mobile app rewards with the in-store experience to create loyal fans.
- • Social Listening: Learn how to "listen" to what people are saying about your brand on social media and use that data to improve your strategy.
- • Creating Campaigns: You'll learn to design social media campaigns and use AI to instantly create captions, posts, and creative ideas for platforms like Instagram or LinkedIn.
- • Smart Budgeting: Learn how to handle advertising budgets so every dollar counts. We'll analyze the Barbie Movie campaign to see how they managed a massive budget across 100+ partnerships to paint the world pink.
- • Ad Creativity: You will use AI to write ad copy and generate visual creatives, using the "Barbie Selfie Generator" as an example of how AI tools can go viral.
- • PPC and Targeting: We'll dive into PPC (Pay-Per-Click) fundamentals. You'll learn how to target the specific people who are most likely to buy your product using smart bidding strategies.
- • Google Analytics: We'll navigate the dashboard of Google Analytics. You'll learn how to read the data to see who is visiting your site and what they are doing there.
- • Predicting the Future: Move from just looking at past data to using "predictive analysis"—using data to guess what might happen next.
- • Optimizing for Sales: Learn "Conversion Optimization," which is the art of tweaking your website to get more visitors to click "Buy" or "Sign Up".
- • The Showcase: This is your time to shine. You will take everything you've learned—from strategy and SEO to ads and analytics—and present a final "Showcase" project.
- • Future Look: We'll wrap up by discussing future trends, so you stay ahead of the curve.
Projects
PDP Conversion Critique & A/B Test
Pick three live Nykaa product pages. Audit them against e-commerce best practices — fold structure, social proof, urgency cues, FAQs, review surfacing. Identify five conversion-killers, prioritise the fixes, and design a two-variant A/B test for the top one with mockups. The deliverable looks exactly like what a CRO consultant would charge for.
DECISION OUTPUT
Prioritised CRO test plan with mockups ready for design and engineering handoff.
Performance-Marketing Optimisation
Take a messy multi-channel campaign dataset — Meta Ads + Google Ads + email. Diagnose ROAS inefficiencies channel-by-channel, build a Looker Studio dashboard tracking CAC and LTV by channel, and recommend a revised budget allocation with a measurement plan. This is the actual artefact a growth-marketing interview asks you to walk through.
DECISION OUTPUT
A defensible budget-reallocation plan with a measurement framework the CMO can sign off on.
*Note: The project deliverables or case studies for your batch may differ, as per the decision of the Institute or Course Faculty
Instructors & Industry Experts
Prof. Shweta Jha
Profile ›Assistant Professor, Marketing, IIM Ranchi
Prof. Shweta Jha is an Assistant Professor of Marketing at the IIM Ranchi. She holds a PhD in Marketing from the IIM Indore. She teaches courses such as AI Applications in Marketing, Pricing, Marketin...
Prof. Satyam
Profile ›Assistant Professor, Marketing, IIM Ranchi
Prof. (Dr.) Satyam is an Assistant Professor in the Marketing area at the Indian Institute of Management Ranchi. He holds a Bachelor's degree in Mechanical Engineering from Delhi College of Engineerin...
Prof. Shweta Jha
Profile ›Assistant Professor, Marketing, IIM Ranchi
Prof. Shweta Jha is an Assistant Professor of Marketing at the IIM Ranchi. She holds a PhD in Marketing from the IIM Indore. She teaches courses such as AI Applications in Marketing, Pricing, Marketin...
Prof. Satyam
Profile ›Assistant Professor, Marketing, IIM Ranchi
Prof. (Dr.) Satyam is an Assistant Professor in the Marketing area at the Indian Institute of Management Ranchi. He holds a Bachelor's degree in Mechanical Engineering from Delhi College of Engineerin...
Admission Process
Clear Qualifier Test
Clear the qualifier test to be eligible for the program
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd
Clear Qualifier Test
Clear the qualifier test to be eligible for the program
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd
Qualifier Test Details
To join this program, you must clear the qualifier test on your allotted date.
Test Topics
- Quantitative Aptitude
- Logical Reasoning
- Basic Marketing Terminology
- Verbal Ability
Registration Process
- Pay ₹99 and choose your slot
- Unlock free mock test and practice before your final exam
Things to remember
- Test duration : 60 minutes
- You can take the test only once at your allotted time & slot.
- The test must be taken on a desktop or laptop. Supported browsers (latest versions only): Google Chrome, Safari, Microsoft Edge, and Firefox.
Fee Structure
Qualifier Test Fee
(Non Refundable)
Registration Fee
(non-refundable)
Program Fee
(non-refundable)
Total Fees
Option 1
Upfront
(+ GST*)
Option 2
EMI (Through Our NBFC Partners)
(+ GST*)
*18% GST extra, as applicable
Our NBFC Partners
Who Is This Course For?
Anyone with a passion for building a career in Digital Marketing
- Learn how to integrate digital marketing strategies with technology to optimize online presence and campaigns.
- Apply your technical knowledge to implement advanced tracking solutions.
- Leverage automation tools to streamline marketing workflows and improve campaign efficiency.
Top 1% Edge
Harness the power of automation to enhance your technical skillset in marketing.
How is this course different from others?
The Future Of Digital Marketing with Applied AI is Here
is the expected growth for Advertising & Digital Marketing by 2026.
Source: Byyd, 2025is the projected revenue for the mobile advertising market by 2032, with a CAGR of 21.1%
Source: Fortune Business Insights, 2025"Digital marketing is the most crucial skill that will define the future of business growth."
About IIM Ranchi
The Indian Institute of Management Ranchi (IIM Ranchi) is a nationally recognised management school that develops ethically grounded, innovation-minded leaders through a blend of rigorous academics, applied research, and industry partnerships. The institute emphasises experiential learning, multidisciplinary perspectives, and entrepreneurship to prepare graduates for complex, global business challenges.
NIRF 2025:
Ranked 18th nationally, reinforcing IIM Ranchi's position among India's top management institutions.
Entrepreneurship & Social Impact:
Drives innovation and social responsibility through E-Cell, initiatives, and collaborations supporting Jharkhand's start-ups.
Future-Focused & Multidisciplinary:
Offers NEP-aligned multidisciplinary learning integrating analytics, HR, policy, and strategy for future-ready leadership.
Research & Global Outlook:
Strengthens thought leadership through research centres and international collaborations, shaping globally aware, analytical managers.
How will Masai Help you?
How will Masai Help you?
Career Readiness and Portfolio Building
We will help you build a strong portfolio and equip you with the skills needed to become job-ready for the industry.
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from IIT and top companies, ensuring practical and relevant skills development.
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