Professional Certificate in Digital Marketing and Analytics with AI
Professional Certificate in Digital Marketing and Analytics with AI
Industry Partner PwC Academy
- Learn from BITSoM’s world-class faculty and top marketing leaders
- 10+ tools like ChatGPT, Meta Ads, and Google Analytics
- Gain AI marketing skills and create real campaigns in a capstone project
Qualifier Test Date
January 04, 2026
Programme Duration
6 Months
Time Commitment
6-7 Hours/Week
Eligibility
12th Pass and Above
Program Chair
Dr. Srinivas Pingali
Adjunct Professor, BitSoM
Learning Mode
Online
Qualifier Test Date
January 04, 2026
Programme Duration
6 Months
Time Commitment
6-7 Hours/Week
Eligibility
12th Pass and Above
Program Chair
Dr. Srinivas Pingali
Adjunct Professor, BitSoM
Learning Mode
Online
1.2K+ students have already registered
Application Closed
Why choose this Programme?
Learn. Apply. Accelerate Your Marketing Career.
World-Class Faculty
Learn from BITSoM’s faculty with experience from institutes like Harvard, Wharton, and NYU Stern and many more.
Try-Relevant Curriculum
Integrated AI and digital marketing strategies designed for today’s market.
Hands-On Experience
Build skills through live projects and a capstone marketing campaign.
Live Mentorship
Engage in real-time online classes with personalized expert guidance.
Prestigious Certification
Earn a certificate from BITSoM and PwC Academy recognized by global employers.
Placement Opportunities
Receive resume reviews, career coaching, and placement support to land your dream role. (Eligibility: 7+ CGPA and 65% attendance)
Certificate Eligibility: Minimum 65% overall attendance and 35% marks in cumulative evaluations score.
What Will You Learn?
Develop user-centered campaign thinking, leveraging advanced tools and prompt engineering for compelling content. Work on 6+ real-world digital marketing projects to build a robust portfolio. Gain expertise in the next frontier of online growth through practical application and strategic insights. You'll achieve a top 1% edge in a rapidly evolving digital landscape and be ready to lead data-driven marketing teams with strategic expertise.
Toolkit
Course Details
Duration
6 Months
Course Mode
Online
Certification
From BITSoM and PwC Academy
Module 1: Marketing Foundations with AI Lens
- Welcome to the Future of Digital Marketing
- Marketing Mix 4.0
- 7Ps of Marketing
- Consumer Behaviour and Branding in the Digital Economy
- Integrated Marketing Communications - Journey Mapping (AIDAS)
- Guest Speaker 1
Module 2: Digital Marketing Reinvented
- Introduction to Digital Marketing and its elements
- Website, Mobile Apps and UX/UI
- Search Engine Optimisation in the AI world
- Search Engine Marketing
- Social Media Marketing and role of AI
- Influencer & Community Marketing, AI Influncers
- Display Advertising
- Email Campaigns
- Online Reputation Management
- Viral Loops & Growth Hacking
Module 3: E-Commerce Marketing
- Display Ads and Targeting.
- Social Media Strategy.
- Influencers, Communities, and Online Reputation.
Module 4: MarTec and AI
- Introduction to MarTec
- GenAI 101 for Marketers
- AI Image, Audio, and Video Creation
- Privacy, Ethics & Trust in AI Marketing
- Emerging Trends: Agentic AI, Personal AI & Hyperautomation
Module 5: Digital Marketing Analytics
- Introduction to Digital Marketing Analytics
- MR Using AI Tools & Customer Segmentation
- Customer Journey and Attribution Models
- A/B Testing and Optimisation Strategies
- Social Media & Influencer Analytics; Predictive Analytics
- Dashboards & Visualisation for Marketing Teams
- Data Driven Customer Retention
Module 6: Bridging Learning with Practice
- Building a Personal Brand with LinkedIn and AI Tools
- Digital Marketer Roles: Mock Interviews & Roleplay
- Summary and Concluding Session, Set up for Projects
Instructors & Industry Experts
Admission Process
Clear Qualifier Test
Clear the qualifier test to be eligible for the program
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd
Qualifier test details
To join this program, you must clear the qualifier test on your allotted date.
Topics Covered
- • Verbal Ability & Critical Thinking
- • Logical Reasoning
- • Marketing
- • AI Awareness
Registration Process
- • Pay ₹99 and choose your slot
- • Unlock free mock test and practice before your final exam
Things to Remember
- • The duration of the test is 60 minutes
- • You can take the test only once at your allotted time & slot
- • The test must be taken on a desktop or laptop. Supported browsers (latest versions only): Google Chrome, Safari, Microsoft Edge, and Firefox.
Fee Structure
Qualifier Test Fee
(non-refundable)
Option 1
Upfront
Option 2
EMI
(Through Our NBFC Partners)
Secure Seat Fee
(non-refundable)
₹4,000
₹4,000
Program Fee
(non-refundable)
₹56,000
₹7,156 x 9 months
Total
₹60,000
₹68,404
** GST at 18% extra, as applicable
Our NBFC Partners
Who is this Programme for?
From Strategy to Execution – Master Every Aspect of Digital Marketing
How is the Professional Certificate in Digital Marketing and Analytics with AI from BITSoM Different?
How is the Professional Certificate in Digital Marketing and Analytics with AI from BITSoM Different?
This Programme
Other Programme
Academic & Industry Mentorship
Learn from BITSoM faculty and industry experts blending theory and practice.
Primarily academic faculty with limited industry exposure.
Hands-On Projects
Build real AI-driven projects using 10+ industry tools.
Minimal hands-on experience, mostly theoretical.
Student-Centric Approach
Personalized feedback, peer community, one-on-one mentorship.
Limited personalized guidance and support.
Placement Opportunities
Assured interview support and expert coaching to maximize job placement chances. (Eligibility: 7+ CGPA and 65% attendance)
Limited placement assistance; students often navigate job searches independently.
Certification
Earn BITSoM and PwC Academy certification recognized by leading companies.
Generic certifications with limited industry recognition.
Career Guidance
Comprehensive career coaching and portfolio creation.
Limited or no dedicated career services.
Project-Based Learning
Gain hands-on experience by building and deploying six AI-driven products, supported by real case studies provided by PwC.
Does not provide structured projects or industry-backed case studies for real-world application.
Features
This Programme
Other Institutes
The Future of Digital Marketing is Here
Billion
Billion
"Digital marketing is the most crucial skill that will define the future of business growth."
Digital Marketing Expert.
"The essence of digital marketing is to understand and anticipate your customer's needs and behaviours."
SEO Expert.
About BITSoM
- BITSoM (BITS School of Management), is a global business school under the aegis of BITS Pilani, an Institution of Eminence - a recognition bestowed by the Government of India in 2020.
- Located in the Mumbai Metropolitan Region, BITSoM offers a transformative learning experience driven by world-class faculty who bring expertise from top global institutions like Harvard, Wharton, NYU Stern, and SMU Singapore.
- With a foundation in academic rigor and leadership skills, BITSoM nurtures future leaders equipped to excel in an ever-changing global business landscape.
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How will Masai Help you?
Placement Opportunities
Get interviews and personalized career support, including resume preparation and mock interviews. Eligibility: 7+ CGPA and 65% attendance in the program
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from BITSoM and top companies, ensuring practical and relevant skills development.
How will Masai Help you?
Placement Opportunities
Get interviews and personalized career support, including resume preparation and mock interviews. Eligibility: 7+ CGPA and 65% attendance in the program
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from BITSoM and top companies, ensuring practical and relevant skills development.
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