IMT Ghaziabad · Cohort 2026

Build your Marketing Career with Online Post Graduate Programme in Marketing

A 10-month Online PGP in Marketing, built for early to mid-career professionals who want to grow, up-skill and adapt.

Fresh Graduates
Weekday Schedule
10 Months programme
live Online classes
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July
2026 Next
Cohort

Online Post Graduate Programme in Marketing by IMT Ghaziabad

takeaways

What you will walk away with.

Not just a certificate on a shelf but a portfolio, a vocabulary, and a leadership posture. Four capability shifts that change how your organisation sees you.

Full-Stack Channel Fluency

Move beyond one channel. Execute paid, organic, content, lifecycle, and analytics with the same fluency a senior marketer brings to integrated campaigns.

Decision-Grade Analytics

Read GA4 funnels, build Looker Studio dashboards, and turn campaign data into budget, creative, and lifecycle decisions backed by evidence — not opinion.

AI-Augmented Marketing Ops

Use ChatGPT, Gemini, and martech automation to ship more campaigns, write tighter briefs, and run reporting workflows that scale beyond manual effort.

Shippable Portfolio Proof

Five interview-ready artifacts plus a defended capstone — funnel briefs, paid plans, lifecycle flows, dashboards, and an integrated case study for an Indian challenger brand.

Pedagogy

How You Learn

Executive-style pedagogy for working professionals

Real Indian Brand Briefs

Solve for Mamaearth, Nykaa, Cred, Zepto, boAt — not abstract case studies.

Public-Data Projects

Work with GA4 sample datasets, Play Store reviews, and public storefronts.

Live Faculty + Practitioners

3 hrs of weekly live instruction co-taught by industry operators.

AI Co-Pilot Workflows

Embed ChatGPT, Gemini, and HubSpot AI into daily marketing tasks.

Portfolio Studio

Refine and defend 5 shippable artifacts with stakeholder-style reviews.

Pathways

See where this programme takes you.

Designed for where you are right now. Four specialised pathways, each built for your exact background, ambition, and career inflection point.

STARTING POINT

New To Marketing

You come with a strong academic foundation, curiosity about how brands work, willingness to build a portfolio from scratch.

InternFresh graduateTraineeStudent
Mid-career tech professional

CURRENT ROLE

Final-year student · Fresh graduate · Intern · Junior trainee

EXPERIENCE

0–1 years across any background — commerce, engineering, arts, business.

CURRENT WORK

Familiar with social media as a consumer; new to it as a discipline.

PAIN POINTS

No structured framework for how brand, paid, organic, lifecycle, and analytics fit together. Job descriptions feel built for someone with portfolio proof.

GOAL

Land a digital marketing intern, executive, or junior associate role at a D2C brand, agency, or startup with a portfolio that does the talking.

YOU WILL BE ABLE TO

Plan content, write briefs, run organic social, do basic SEO, and read weekly reports.

WHAT YOU ALREADY KNOW

  • –Social media as a daily user
  • –Basic spreadsheets and writing
  • –Consumer instinct for the brands you grew up with

WHAT'S NEW FOR YOU

  • –M1: How brand, demand, and retention link across the funnel
  • –M2: Writing copy that works — hooks, briefs, AI-assisted drafting
  • –M3: Organic social as a discipline, not just a feed
  • –M4: SEO and search intent fundamentals
  • –M5: Reading data without drowning in it

YOUR PROJECTS

  • –Mini-project 1 - Mamaearth-style D2C launch content plan: Build a 4-week content calendar + KPI tracker for a new personal-care SKU. Source: public website, Instagram, category benchmarks.
  • –Mini-project 2 - Zomato vs Swiggy brand & messaging scan: Compare positioning, tone, and audience strategy across 5 weeks of posts. Source: public social handles, press releases.

YOU WILL BE ABLE TO

Run paid campaigns, design lifecycle flows, build dashboards, and optimise e-commerce storefronts.

WHAT YOU'LL MASTER

  • –M6: Paid Media — Google Ads, Meta Ads, CAC, ROAS, creative testings
  • –M7: Email, CRM & Lifecycle — segmentation, nurture, retention flows
  • –M8: E-commerce & Marketplace — PDP critique, offers, repeat purchase
  • –M9: Marketing Analytics — GA4, Looker Studio, attribution basics
  • –M10: Brand, Positioning & Integrated Planning
  • –Core Integration Sprint — cross-channel plan with live dashboard

YOUR SHIFT

  • –Move from posting content to running paid campaigns with a budget.
  • –Read a GA4 dashboard like a working marketer, not a beginner.
  • –Diagnose a real e-commerce funnel and propose a fix.

YOUR PROJECTS

  • –Nykaa: Live PDP audit + prioritised conversion test plan
  • –Cred: Lifecycle journey + cohort retention dashboard
  • –GA4 e-commerce: Funnel review + experiment shortlist

TOOLS YOU'LL USE

Google AdsMeta Ads ManagerGA4Looker StudioMailchimpHubSpot Google Sheets

YOU WILL BE ABLE TO

Run experiments, allocate budget across channels, narrate your work to interviewers.

WHAT YOU'LL MASTER

  • –M11: Experimentation & Growth — A/B framing, sample size, learning velocity
  • –M12: Advanced Analytics & Attribution — last-click vs data-driven, MMM intuition
  • –M13: Martech, Automation & AI — HubSpot CRM, Zapier/n8n exposure, AI content ops
  • –M14: Portfolio Studio — refining 5 artifacts and learning to narrate them
  • –M15: Specialisation Elective — Performance, SEO/Content, Lifecycle, Analytics, or E-com Growth
  • –Capstone & Career Lab — final review + interview prep

YOUR UNIQUE VALUE

  • –Five interview-ready artifacts spanning paid, organic, lifecycle, and analytics
  • –A defended capstone tied to a real Indian challenger brand
  • –Specialisation depth in one chosen track
  • –Comfort narrating 'what I did, why, and what improved' to a hiring panel

YOUR PROJECTS

  • –Zepto: 6-week growth experiment roadmap for a quick-commerce brand
  • –boAt: Multi-channel performance optimisation + budget reallocation case
  • –Integrated digital campaign for an Indian challenger brand.

TOOLS YOU'LL USE

Looker StudioA/B frameworksHubSpot CRMMeta Ads Managern8n/Zapier Google Ads

career trajectory post programme

Digital Marketing Executive

—Run end-to-end campaigns across paid and organic channels for a D2C brand, agency, or startup. Own briefs, creatives, and weekly reporting.

SEO Executive / Content Marketing Associate

—Plan keyword strategy and content calendars. Build the organic discovery engine for a brand.

CRM / Lifecycle Associate

—Segment, nurture journeys, and retention flows. Boost repeat purchases and engagement via email marketing.

Your Portfolio

Graduate with proof, not just a certificate.

Five published artefacts you can show a hiring committee, your CEO, or a board. Every one defended in front of faculty and practitioners.

0 1

Audience & Funnel Brief

Segment a real Indian brand's audience and map their TOFU/MOFU/BOFU funnel with content and metric recommendations.

Strategy · Customer Research

0 2

Content + SEO Planning Pack

4-week content calendar plus on-page SEO audit and keyword strategy for a D2C brand like Mamaearth.

Content Strategy · SEO

0 3

Paid-Media Campaign Plan

Full Google Ads + Meta Ads campaign structure with budget allocation, creative testing matrix, and CAC targets.

Performance Marketing · Paid Media

0 4

Marketing · Finance

Cred-style lifecycle journey design plus a Looker Studio cohort retention dashboard with funnel diagnostics.

Lifecycle Marketing · Analytics

0 5

Integrated Capstone Case Study

End-to-end campaign plan for an Indian challenger brand — audience, channels, budget, lifecycle, measurement — defended live.

Integrated Marketing · Capstone

Benefits

What You Earn At The End

Two Days Campus Immersion at IMT Ghaziabad

Certification by IMT Ghaziabad

Placement Opportunity fulfilled by Masai

Eligibility: 7+ CGPA and 65% attendance

Faculty & Mentors

Learn from those who've done it.

Practitioners first. Every module is co-taught with faculty who have shipped, scaled, and sat in the rooms where decisions are made.

Prof Neha Srivastava

Prof Neha Srivastava

Assistant Professor in Marketing, IMT Ghaziabad

Prof Neha Srivastava is an Assistant Professor in Marketing Area. She is a Fellow of Indian Institut...

Prof Neha Srivastava

Prof Neha Srivastava

Assistant Professor in Marketing, IMT Ghaziabad

Prof Neha Srivastava is an Assistant Professor in Marketing Area. She is a Fellow of Indian Institute of Management Lucknow. Her research interest includes brand trust, adoption of emerging technologies and consumer’s information search behavior. She has published research papers in  various peer reviewed journals and presented papers in various national and international conferences of repute. She has about 7-8 years of teaching experience and has been actively involved in various MDPs. She teaches subjects such as Consumer behaviour, Brand management, and Product management here at IMT Ghaziabad. Prior to IMT she was with  NITIE, Mumbai.

Dr. Santosh Shrivastav

Dr. Santosh Shrivastav

Associate Professor in Business Analytics, IMT Ghaziabad

Dr. Santosh Shrivastav is an Associate Professor in Business Analytics Area. He holds a Ph.D. from J...

Dr. Santosh Shrivastav

Dr. Santosh Shrivastav

Associate Professor in Business Analytics, IMT Ghaziabad

Dr. Santosh Shrivastav is an Associate Professor in Business Analytics Area. He holds a Ph.D. from Jaypee University of Science and technology in the area of mathematics (nonlinear optimization) and has done M.Sc. in Applied Mathematics from IIT Roorkee. His research interests include nonlinear modelling and optimization, Data envelop analysis and Machine learning. He is a well-published Professor and has published papers in various international journals of repute. He has presented papers in various national and international conferences. Here is IMT Ghaziabad he teaches Business Analytics, Machine Learning, Business Statistics, Stochastic Models, Predictive Analytics, Mathematical Modelling and Simulation, Pricing and Revenue Optimization, Data Analysis, SAS, R, Python.

Rahul Tripathi

Rahul Tripathi

Head of Digital Marketing, Airtel

Rahul Tripathi is a growth and performance marketing professional at Airtel Business, with experienc...

Rahul Tripathi

Rahul Tripathi

Head of Digital Marketing, Airtel

Rahul Tripathi is a growth and performance marketing professional at Airtel Business, with experience in driving customer acquisition and building scalable, data-driven marketing campaigns. He brings a strong understanding of digital channels and aligns marketing strategies closely with business outcomes.An alumnus of MDI, Rahul combines analytical thinking with hands-on execution. As a trainer, he focuses on practical learning through real-world applications, helping learners build effective growth strategies and make informed marketing decisions.

Admissions

A simple 3-step admission process.

No entrance exam. No gatekeeping. A conversation with our admissions team within 3 business days.

1

Apply Online

Pay ₹99 and complete a short application form.

start application

2

Profile Review + Conversation

Our admissions team reviews your profile and schedules a 20-minute call.

Response within 3 business days

3

Enrol & Begin

Receive your offer letter, complete payment, and join the cohort.

Next cohort: July 2026

INVESTMENT

Investment in your leadership future.

Transparent pricing. Flexible financing. Zero friction between you and the cohort.

Total Programme Fee

Secure Seat Fee
(non refundable)
₹4,000
Installment 1
(non refundable)
₹50,000
Installment 2
(non refundable)
₹71,900
Total
(non refundable)
₹1,25,900 (+GST)

EMI Option

Secure Seat Fee
(non refundable)
₹4,000
12 months EMI
₹11,987 PER MONTH
Total
(non refundable)
₹1,47,844 (+GST)

Financing through our NBFC partners

contact details

Reach out to us

For any queries, you can Whatsapp us at

For any queries, you can contact us at

Your next 10 months could define
the next 10 years of your career.

Applications are open for the July 2026 cohort. Seats are limited.

Join 500+ professionals already transforming with IMT GHAZIABAD

Queries

Frequently Asked Questions

Who is this programme for?

Freshers and early-career professionals (0–4 yrs) from any background who want a structured entry into digital marketing, plus single-channel marketers (social, content, SEO, email) who want to grow into full-stack roles.

Do I need a marketing or technical background to apply?

No prior marketing experience is required. The Month 0 Prerequisites Sprint covers business and digital literacy plus spreadsheets, writing, and AI co-pilots — so a mixed-background cohort starts on the same page.

How much time is required per week?

3 hours of live sessions per week, plus self-paced asynchronous practice on projects, dashboards, and portfolio artifacts. Total commitment is approximately 8–10 hours/week.

Is this a degree programme?

No — this is an Executive Certification from IMT Ghaziabad. It is not a UGC-recognised degree. Outcomes are role-readiness and a defended portfolio.

Are sessions live or self-paced?

Sessions are primarily live (3 hrs/week) with recordings available. Projects, capstone, and portfolio work are self-paced with structured deadlines and faculty review.

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