Online Post Graduate Programme in Marketing by IMT Ghaziabad
Real Indian Brand Briefs
Solve for Mamaearth, Nykaa, Cred, Zepto, boAt — not abstract case studies.
Public-Data Projects
Work with GA4 sample datasets, Play Store reviews, and public storefronts.
Live Faculty + Practitioners
3 hrs of weekly live instruction co-taught by industry operators.
AI Co-Pilot Workflows
Embed ChatGPT, Gemini, and HubSpot AI into daily marketing tasks.
Campus Immersion
Two Days Campus Immersion Experience at IMT Ghaziabad
Placement Opportunity
Placement Opportunity fulfilled by Masai. Eligibility: 7+ CGPA and 70% attendance
Who is this course for?
Whether you're starting out, switching careers, or levelling up in a single channel — this programme is built for where you are.
New to Marketing (college students and freshers, 0 to 1 year)
Final-year students and recent graduates from any stream who are curious about how brands grow but have no portfolio yet. The 4-week onboarding sprint assumes no marketing experience, and the programme is built so you graduate with real campaign artifacts, not just theory. It supports both an internship search while you are still studying and a first full-time role after graduation, positioning you toward roles like Digital Marketing Intern or Executive, SEO Executive, Social Media Executive, Content Associate, and CRM/Email Associate.
One career, 3 progressive tiers
AI fundamentals, fluency across strategy, finance, marketing, operations, people, and product. Then specialise in AI leadership by mastering Product, Transformation and Governance, taught through Indian case studies.
Foundation
Get fluent across the core digital channels and learn to read a funnel - the base every marketing role builds on. Weekly studio artifacts (journey map, content calendar, mini SEO audit) build the habit of shipping.
Marketing Foundations & Customer Journey
Understand how brand, demand, retention and commerce work together across digital channels.
Content, Messaging & Creative
Write hooks, headlines, and CTAs that work across social, blogs, email, and ads.
Social Media & Community
Plan organic content, cadence, engagement, and social listening for Indian audiences.
SEO & Discoverability Basics
Grasp how search works, keyword intent, on-page SEO, and SEO-friendly writing.
Reporting & Beginner Analytics
Separate vanity metrics from useful ones and build simple weekly reports that drive action.
Core Expertise
Build full-stack execution across paid, lifecycle, e-commerce, and analytics, then tie it all into one cross-channel plan with a live dashboard.
Paid Media & Campaign Execution
Structure paid-search and paid-social campaigns, and troubleshoot issues from offer to ROAS.
Email, CRM & Lifecycle Marketing
Design segmentation, nurture journeys, and retention flows that improve marketing economics.
E-commerce & Marketplace Marketing
Optimise storefronts, product pages, offers, and catalog health on D2C sites and marketplaces.
Marketing Analytics & Dashboarding
Translate GA4 and campaign data into dashboards, narratives, and next actions.
Brand, Positioning & Integrated Planning
Balance performance demand-capture with brand, retention, and go-to-market thinking.
Industry Specialization
Turn capability into proof: run experiments, allocate budget with attribution sense, and build a capstone project.
Experimentation & Growth Thinking
Run structured A/B tests and diagnose funnel leaks across creatives, landing pages, and audiences.
Advanced Analytics & Attribution
Use incremental intuition and cross-channel analysis to allocate budget sensibly.
Martech, Automation & AI Workflows
Use CRM, automation, and AI to cut manual work and raise reporting reliability.
Capstone Project
Deliver an end-to-end integrated digital campaign plan for a real Indian challenger brand.
Capstone Projects
The capstone is an integrated digital campaign plan for a real Indian brand, covering audience, positioning, channel mix, budget, creative pillars, measurement framework, and a review deck. Present it to IMT Ghaziabad faculty and industry practitioners. Choose a brand below or one with faculty approval.
Mamaearth - D2C personal care
Build the full integrated plan for a new-phase growth push: audience and positioning, a paid and organic channel mix, budget logic, creative pillars, lifecycle loops, and a measurement framework.
boAt - D2C audio and lifestyle
Balance brand and performance across the funnel: demand-capture campaigns, creative testing, retention loops, and a measurement framework that ties spend to outcomes.
Nykaa - beauty e-commerce
Lead with storefront and lifecycle: product-page and catalog optimisation, promotions, retention cohorts, and a cross-channel plan with a live dashboard.
Mini Projects
Zepto growth experiment roadmap & boAt performance optimisation case.
Zomato vs Swiggy brand and messaging scan across recent posts.
Cred lifecycle and retention redesign with a cohort dashboard.
GA4 funnel review for an e-commerce store, with an experiment shortlist.
Our Faculty & Mentors
Prof Neha Srivastava
Assistant Professor in Marketing, IMT Ghaziabad
Prof Neha Srivastava is an Assistant Professor in Marketing Area. She is a Fellow of Indian Institute of Management Lucknow. Her research interest includes brand trust, adoption of emerging technologies and consumer’s information ...
Dr. Santosh Shrivastav
Associate Professor in Business Analytics, IMT Ghaziabad
Dr. Santosh Shrivastav is an Associate Professor in Business Analytics Area. He holds a Ph.D. from Jaypee University of Science and technology in the area of mathematics (nonlinear optimization) and has done M.Sc. in Applied Mathe...
Rahul Tripathi
Head of Digital Marketing, Airtel
Rahul Tripathi is a growth and performance marketing professional at Airtel Business, with experience in driving customer acquisition and building scalable, data-driven marketing campaigns. He brings a strong understanding of digi...
Prof Neha Srivastava
Assistant Professor in Marketing, IMT Ghaziabad
Prof Neha Srivastava is an Assistant Professor in Marketing Area. She is a Fellow of Indian Institute of Management Lucknow. Her research interest includes brand trust, adoption of emerging technologies and consumer’s information ...
Dr. Santosh Shrivastav
Associate Professor in Business Analytics, IMT Ghaziabad
Dr. Santosh Shrivastav is an Associate Professor in Business Analytics Area. He holds a Ph.D. from Jaypee University of Science and technology in the area of mathematics (nonlinear optimization) and has done M.Sc. in Applied Mathe...
Rahul Tripathi
Head of Digital Marketing, Airtel
Rahul Tripathi is a growth and performance marketing professional at Airtel Business, with experience in driving customer acquisition and building scalable, data-driven marketing campaigns. He brings a strong understanding of digi...
Admission Process
Submit Application
Pay ₹99 and complete a short application form.
Profile Review + Conversation
Our admissions team reviews your profile and schedules a 20 mins call.
Enrol & Start Learning
Receive your offer letter, complete payment, and join the cohort.
Submit Application
Pay ₹99 and complete a short application form.
Profile Review + Conversation
Our admissions team reviews your profile and schedules a 20 mins call.
Enrol & Start Learning
Receive your offer letter, complete payment, and join the cohort.
Fees Structure
*Inclusive of GST
All payments are non-refundable. This policy ensures the sustained quality and provision of our services.
Note : Custom EMI options are also available through our NBFC partners
How is this programme different from others?
The Marketer Who Understands AI Will Own The Room
of marketers believe the industry is experiencing its biggest disruption in 20 years - driven entirely by AI transforming how campaigns are planned, executed, and measured.
Source: HubSpot, State of Marketing Report 2026wage premium commanded by AI-skilled professionals in consumer markets - the highest of any sector globally, more than double the already-striking 56% average across all industries.
Source: PwC"The greatest challenge in marketing today isn't learning how to use AI tools. The real difficulty is learning how to build your campaigns, content engine, and customer journeys in a way AI can actually help."
About IMT Ghaziabad
IMT Ghaziabad, one of India's premier business schools, has been shaping future leaders through academic excellence, innovation, and industry-driven learning for over four decades.
Founded in 1980, IMT Ghaziabad is renowned for its rigorous management education, experiential learning approach, and globally benchmarked curriculum. The institute fosters critical thinking, innovation, and responsible leadership to prepare students for evolving business challenges.
With distinguished faculty, strong corporate partnerships, and an extensive alumni network across industries, IMT Ghaziabad equips learners with the practical skills, global perspective, and leadership capabilities needed to succeed in today's competitive business world.
FAQs
This programme is designed for aspiring marketers, working professionals, entrepreneurs, and fresh learners looking to build strong expertise in marketing. Candidates who have completed 12th grade or above can enroll. Placement support is available for graduates with a minimum of 50% marks in their degree.
No, a technical background is not required. The programme is structured for learners from all academic and professional backgrounds who want to build a successful career in marketing.
Learners should plan for approximately 8–10 hours per week, including live sessions, assignments, and self-paced learning activities.
No, this is a 10-month Online Post Graduate Programme in Marketing with Executive Certification from IMT Ghaziabad. It is a professional certification programme designed to build industry-relevant skills.
Unlike a traditional MBA, this programme is focused, shorter in duration, and highly practical. It is designed specifically for marketing careers, helping learners gain job-ready skills without committing to a 2-year degree programme.
Campus immersion is an optional 2–3 day, in-person experience designed to offer campus exposure, instructor interaction, and networking opportunities. It is typically conducted towards the end of the programme, and the schedule will be shared in advance. The fee is ₹3,000 + GST per participant, per day.
The programme offers flexible learning through live online sessions, allowing learners to interact with faculty while balancing their personal and professional commitments.
Upon completion, learners can avail alumni status with a nominal fee, which includes benefits such as campus access, networking opportunities, and e-library access.
Once you apply, the admissions team will connect with you to guide you through eligibility checks, documentation, fee payment, and onboarding for the upcoming batch.
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