Certification in Digital Marketing
Learn SEO, social media, email marketing, and analytics with industry-leading tools 
8+ tools such as Google Analytics, SEMrush, Ahrefs, Google Ads, Facebook Ads 
Gain hands-on experience through real-world campaigns and a capstone project Course Duration
6 Months
Eligibility
12th Pass and Above
Learning Mode
Online
Live Classes
8-10 Hours/Week
1.3K+ students have already registered
Course Duration
6 Months
Eligibility
12th Pass and Above
Learning Mode
Online
Live Classes
8-10 Hours/Week
Why choose this Program?
From SEO to AI-Powered Ads – Build, Optimize, and Scale
Fully online Digital Marketing program under the prestigious IIM brand.
Learn everything from SEO to AI-powered ads, and build expertise in digital marketing strategies and tools.
Earn a prestigious IIM Sirmaur certification, recognized in the industry, and expand your professional network.
Launch into a high-growth, future-proof digital marketing career with in-demand skills
Receive resume reviews, career coaching, and placement support to land your dream role. (Eligibility: 7+ CGPA and 75% attendance)
Master the latest marketing trends, including AI, automation, and advanced analytics.
The Prized IIM Prestige
Fully online Digital Marketing program under the prestigious IIM brand.
Comprehensive Curriculum
Learn everything from SEO to AI-powered ads, and build expertise in digital marketing strategies and tools.
Certification & Network
Earn a prestigious IIM Sirmaur certification, recognized in the industry, and expand your professional network.
Future-Proof Career Gateway
Launch into a high-growth, future-proof digital marketing career with in-demand skills
Placement Opportunities
Receive resume reviews, career coaching, and placement support to land your dream role. (Eligibility: 7+ CGPA and 75% attendance)
Exposure to Cutting-Edge Techniques
Master the latest marketing trends, including AI, automation, and advanced analytics.
*Certificate Eligibility: Minimum 75% overall attendance and 30% marks in cumulative evaluations score.
What Will You Learn?
In the Certificate Program in Digital Marketing from IIM Sirmaur, you will master core digital marketing concepts, explore key strategies across SEO, SEM, social media, and content marketing, and develop data-driven campaign management skills. Learn to leverage analytics tools to optimize marketing efforts and drive engagement. Apply your knowledge in practical projects to build impactful, results-driven digital marketing campaigns.
Toolkit
Course Details
Duration
6 Months
Course Mode
Online
Certification
From IIM Sirmaur
- • Introduction and orientation
- • LMS and other details
- • Fundamentals of Marketing (STP, 4Ps)
- • Evolution of Marketing (from traditional to digital)
- • Digital Marketing Spectrum
- • P-O-E-M (Paid, Owned, Earned Media) framework
- • Factors Impacting Digital Marketplace
- • Digital Marketing Business Models
- • Modern customer behavior and decision-making
- • Creating and using customer personas
- • Segmentation strategies in digital contexts
- • The digital marketing funnel
- • Balancing privacy with personalized marketing
- • Search Engine Marketing: SEO and SEA fundamentals
- • On-page, off-page, technical SEO
- • Overview of keyword research
- • Paid Search
- • Google Display Network
- • How display advertising works
- • Getting most out of display creative
- • Challenges in Display advertising
- • Email Strategies and Execution
- • Integrating Email with other channels
- • Marketing in social media
- • Social media advertising considerations
- • Content marketing
- • Amplification using UGC
- • Influencer marketing
- • Elements of Digital Campaign
- • Search and Display Advertising Execution
- • Campaign Analytics and Marketing ROI
- • Identifying KPIs
- • Campaign metrics and ROI
- • Mobile Marketing
- • Product listing – Point of Parity & Point of Distinction
- • Strategies for online and offline integration
- • E-Commerce vs M-Commerce vs Q-Commerce
- • Techniques for customer acquisition and retention
- • Introduction to AI and Marketing
- • AI integration Archetypes
- • Decision-driven Analytics
- • Marketing Automation
- • Agentic AI and MCP
- • Web scraping for marketing intelligence
- • Topic modeling on user-generated content
- • Sentiment analysis and opinion mining
- • Synthetic Consumers
- • Self-evolving agents
- • Customer Segmentation using RFM Analysis
- • Customer Lifetime Value
- • Customer churn prediction using classification models
- • Sales analytics applications in digital marketing
- • Forecasting monthly ad revenue from Google Ads and Instagram campaigns
Please Note :- "Due to the evolving nature of the industry expectations and partner institute feedback, some syllabus aspects may change. Any updates will be communicated during the Inauguration Session(s) or at the start of the relevant module"
Meet our Instructor Team
Dr. Anuj Jain
Assistant Professor, IIM Sirmaur
Dr. Anuj Jain earned his doctorate in Marketing from XLRI – Xavier School of Management, Jamshedpur, with a specialization in the intersection of marketing and technology. His research focuses on the ...
Dr. Karthikeyan Balakumar
Assistant Professor, IIM Sirmaur
Dr. Karthikeyan Balakumar is a Ph.D. in Marketing from IIM Calcutta. He has a PGDM from IIM Trichy and has also secured the Gold Medal for Academic proficiency in Marketing from there. His research in...
Dr. Anuj Jain
Assistant Professor, IIM Sirmaur
Dr. Anuj Jain earned his doctorate in Marketing from XLRI – Xavier School of Management, Jamshedpur, with a specialization in the intersection of marketing and technology. His research focuses on the ...
Dr. Karthikeyan Balakumar
Assistant Professor, IIM Sirmaur
Dr. Karthikeyan Balakumar is a Ph.D. in Marketing from IIM Calcutta. He has a PGDM from IIM Trichy and has also secured the Gold Medal for Academic proficiency in Marketing from there. His research in...
Admission Process
Submit Application
Complete application form to showcase your motivation and goals
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India’s top educators and stand out from the crowd
Submit Application
Complete application form to showcase your motivation and goals
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India’s top educators and stand out from the crowd
Fee Structure
Application Fee
(Non Refundable)
Registration Fee
(non-refundable)
Program Fee
(non-refundable)
Total Fees
Option 1
Upfront
Option 2
EMI (Through Our NBFC Partners)
Our NBFC Partners
Who is this Program for?
Anyone with a passion for building a career in Digital Marketing
Learn how to integrate digital marketing strategies with technology to optimize online presence and campaigns.
- Apply your technical knowledge to implement advanced tracking solutions
- Leverage automation tools to streamline marketing workflows and improve campaign efficiency
Top 1% Edge
Harness the power of automation to enhance your technical skillset in marketing.
How is the Digital Marketing Program from IIM Sirmaur Different?
The Future Of Digital Marketing Is Here
is the expected growth for Advertising & Digital Marketing by 2026
Source: Byyd, 2025is the projected revenue for the mobile advertising market by 2032 with a CAGR of 21.1%
Source: Fortune Business Insights,2025"Digital marketing is the most crucial skill that will define the future of business growth."
About IIM Sirmaur
IIM Sirmaur, one of India's top management institutes, is recognized for its academic rigor, industry relevance, and global exposure.
Top 20 IIM Ranking:
Consistently ranked among India's best, known for producing industry leaders.
Innovative Curriculum:
Regularly updated to align with market trends, offering hands-on industry exposure.
Experienced Faculty:
Comprised of leading academicians and industry experts who bring real-world insights.
Global Collaborations:
Strong ties with international institutions, enhancing students' global business outlook.
Strong Placement Records:
Access to top companies in sectors like IT, Consulting, and Digital Marketing & Analytics.
How will Masai Help you?
How will Masai Help you?
Placement Opportunities
Get guaranteed interviews and personalized career support, including resume preparation and mock interviews. Eligibility: 7+ CGPA and 75% attendance in the program
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from IIT and top companies, ensuring practical and relevant skills development.
Contact Us
Contact Person - 1
Sahil Kumar
Contact Person - 2
Maryam Arshad
Get started
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