Certificate Program
in Digital Marketing
from IIM Sirmaur
Certificate Program
in Digital Marketing
from
IIM Sirmaur
- Learn SEO, social media, email marketing, and analytics with industry-leading tools.
- Gain hands-on experience through real-world campaigns and a capstone project.
- Stay ahead with AI automation, emerging technologies, and advanced analytics.
Qualifier Test Date
October 19, 2025
Program Duration
6 Months
Eligibility
Beginner Level
Learning Mode
Online
Time Commitment
8-10 Hrs/ week
Qualifier Test Date
October 19, 2025
Program Duration
6 Months
Eligibility
Beginner Level
Learning Mode
Online
Time Commitment
8-10 Hrs/ week
The Future Of Digital Marketing Is Here
Digital marketing is the most crucial skill that will define the future of business growth.
Digital Marketing Expert.
The future of marketing is about creating experiences, not just products.
Author & Entrepreneur.
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About IIM Sirmaur
- IIM Sirmaur, one of India's top management institutes, is recognized for its academic rigor, industry relevance, and global exposure.
- Top 20 IIM Ranking: Consistently ranked among India's best, known for producing industry leaders.
- Innovative Curriculum: Regularly updated to align with market trends, offering hands-on industry exposure.
- Experienced Faculty: Comprised of leading academicians and industry experts who bring real-world insights.
- Global Collaborations: Strong ties with international institutions, enhancing students' global business outlook.
- Strong Placement Records: Access to top companies in sectors like IT, Consulting, and Digital Marketing & Analytics.
Admission Process
Clear Qualifier Test
Clear the qualifier test to be eligible for the program
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd.
Qualifier test details
To join this program, you must clear the qualifier test on your allotted date.
Topics Covered
- • Logical reasoning
- • Quantitative Aptitude
- • Basic Maths
- • Communication skills
- • Basic Marketing Terminology
Registration Process
- • Pay ₹99 and choose your slot
- • Unlock free mock test and practice before your final exam
Things to Remember
- • The duration of the test is 60 minutes
- • You can take the test only once at your allotted time & slot
- • The test must be taken on a desktop or laptop. Supported browsers (latest versions only): Google Chrome, Safari, Microsoft Edge, and Firefox.
Fee Structure
Qualifier Test Fee
(non-refundable)
Option 1
Upfront
Option 2
EMI
(Through Our NBFC Partners)
Secure Seat Fee
(non-refundable)
₹4,000
₹4,000
Program Fee
(non-refundable)
₹56,000
₹10,454 x 6 months
Total
₹60,000
₹66,724
Our NBFC Partners
Who is this Program for?
Anyone with a passion for building a career in Digital Marketing
The Prized IIM Prestige
Fully online Digital Marketing program (fee: ₹60,000) under the prestigious IIM brand.
Comprehensive Curriculum
Learn everything from SEO to AI-powered ads, and build expertise in digital marketing strategies and tools.
Certification & Network
Earn a prestigious IIM Sirmaur certification, recognized in the industry, and expand your professional network.
Future-Proof Career Gateway
Launch into a high-growth, future-proof digital marketing career with in-demand skills
Industry Readiness
Get interview-focused coaching and AI-powered practice sessions — all designed to boost your chances in competitive hiring. Eligibility 5 CGPA
Exposure to Cutting-Edge Techniques
Master the latest marketing trends, including AI, automation, and advanced analytics.
*Certificate Eligibility: Minimum 75% overall attendance and 30% marks in cumulative evaluations score.
How is the Digital Marketing Program from IIM Sirmaur Different?
How is the Digital Marketing Program from IIM Sirmaur Different?
This Programme
Other Programme
Combined Academic and Industry Mentorship
Learn from IIM Sirmaur professors and industry experts, ensuring a blend of theoretical knowledge and real-world insights.
Primarily led by academic faculty with limited industry exposure.
Build Real Marketing Campaigns
Build hands-on experience by working on real digital marketing campaigns using tools like Google Analytics, SEMrush, Canva, and more.
Minimal practical experience or tool-based learning.
Student-First Approach
Personalized feedback, active peer community, and mentorship to ensure a seamless and interactive learning experience.
Limited support systems; students may face challenges in doubt resolution and personalized guidance.
Industry Readiness
Gain AI marketing skills, expand your network, and sharpen interview readiness — a complete launchpad to thrive in today’s industry. (Eligibility: 5 CGPA)
Minimal career support; students are expected to handle interview preparation on their own.
Certification
Earn a prestigious IIM Sirmaur certificate, recognized in the industry, signaling a mark of excellence in digital marketing .
Often generic certification with low industry value and recognition.
Features
This Programme
Other Institutes
What Will You Learn?
In the Certificate Program in Digital Marketing from IIM Sirmaur, you will master core digital marketing concepts, explore key strategies across SEO, SEM, social media, and content marketing, and develop data-driven campaign management skills. Learn to leverage analytics tools to optimize marketing efforts and drive engagement. Apply your knowledge in practical projects to build impactful, results-driven digital marketing campaigns.
Toolkit
Course Details
Duration
6 Months
Course Mode
Online
Certification
From IIM Sirmaur
DM101: Foundations of Digital Marketing
- Definition, evolution, and growth of digital marketing
- Role and types of digital media
- Advantages over traditional marketing
- Current trends and future directions
DM102: Understanding the Digital Customer
- Overview of modern customer behavior and decision-making
- The digital buying behaviour
- The digital marketing funnel: awareness, consideration, conversion, loyalty
- Digital journey map
- Creating and using customer personas
- E-commerce & Product Listing
DM103: Customer Engagement & Omnichannel Integration
- Defining customer engagement and its importance
- Strategies for online and offline channel integration
- Introduction to the P-O-E-M (Paid, Owned, Earned Media) framework
- Techniques for customer acquisition and retention
DM201: Search Engine Optimization & Marketing
- Search Marketing: Search Engine Optimisation, Search Advertising
- Fundamentals of Search Engine Optimization (SEO)
- On-page, off-page, and technical SEO best practices
- Overview of keyword research and content strategy
DM202: Email Marketing Strategies
- Building and segmenting an email list
- Crafting high-conversion email campaigns
- Personalization techniques in email marketing
- Overview of popular tools (e.g., Mailchimp) and metrics for success
DM203: Mobile & Social Media Marketing
- Mobile App marketing
- Developing a social media marketing strategy
- Content marketing for engagement and brand-building
- Building online brand community
DM301: Influencer Marketing
- Leveraging influencer partnerships and community management
- Using social listening for real-time engagement insights
- Emergence of virtual influencers
DM302: Digital Marketing Analytics – Part I
- Identifying key performance indicators (KPIs) for campaigns
- Analyzing campaign metrics: branding, financial, and engagement metrics
- Understanding return on investment (ROI) in digital marketing
- Introduction to A/B testing and split testing methodologies
DM302: Digital Marketing Analytics – Part II
- Advanced techniques in campaign measurement and evaluation
- Budgeting, planning, and executing digital campaigns
- Data mining and visualization for customer insights
- Sentiment analysis, social listening, and crisis management
DM303: Emerging Technologies & Future Trends in Digital Marketing
- Introduction to marketing automation and its tools
- Overview of IoT, robotics, and self-tracking technologies
- Exploring AR, VR, and XR applications in marketing
- Implementing AI for campaign optimization and prompt-based strategies
How will Masai Help you?
Industry Readiness and Portfolio Building
We will help you build a strong portfolio and equip you with the skills needed to become job-ready for the industry.(Eligibility: 5 CGPA in this program)
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from IIT and top companies, ensuring practical and relevant skills development.
How will Masai Help you?
Industry Readiness and Portfolio Building
We will help you build a strong portfolio and equip you with the skills needed to become job-ready for the industry.(Eligibility: 5 CGPA in this program)
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from IIT and top companies, ensuring practical and relevant skills development.
Contact Us
Get started
Join the Program
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