Certification in AI-Powered Product Management & Growth Marketing Program
Learn straight from top-tier IIM Rohtak professors 
7+ PM AI tools like ChatGPT, Canva AI, Google Analytics, MidJourney 
Integrative capstone and team-based product project Course Duration
5 Months
Live Sessions
2.5 Hours/Week
Eligibility
Undergraduate Students
Learning Mode
Online
1.3K+ students have already registered
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Course Duration
5 Months
Live Sessions
2.5 Hours/Week
Eligibility
Undergraduate Students
Learning Mode
Online
Why choose this Program?
Learn with IIM's Strategic Depth, Lead with Global Impact.
Receive a Certificate of Completion from IIM Rohtak, recognizing your achievement.
Launch into a high-growth, future-proof product management career with in-demand skills.
Access cutting-edge content, simulations, and evaluations focused on real-time project implementation.
Learn directly from IIM Rohtak’s top-tier faculty and industry experts.
Build valuable connections with peers, faculty, and industry leaders for career growth.
Engage in an optional 2-day offline experience at IIM Rohtak for product labs, workshops, and networking.
Prestigious Certification:
Receive a Certificate of Completion from IIM Rohtak, recognizing your achievement.
Future-Proof Career Gateway:
Launch into a high-growth, future-proof product management career with in-demand skills.
Advanced Curriculum:
Access cutting-edge content, simulations, and evaluations focused on real-time project implementation.
World-Class Faculty:
Learn directly from IIM Rohtak’s top-tier faculty and industry experts.
Vibrant Professional Networking:
Build valuable connections with peers, faculty, and industry leaders for career growth.
Campus Immersion:
Engage in an optional 2-day offline experience at IIM Rohtak for product labs, workshops, and networking.
*Certificate eligibility: Minimum 70% live attendance and 30% marks in cumulative evaluation scores.
What Will You Learn?
Elevate your career with the AI-Powered Product Management & Growth Marketing Program. This intensive course equips you to build, launch, market, and scale digital products. Master agentic AI, using ChatGPT, OpenAI Assistants API, and Midjourney for automation and personalization. Learn product thinking, UX, digital growth channels, and apply AI-driven strategies to your campaigns. The program culminates in a Capstone Project to launch a digital product, ensuring you gain a competitive edge in data-driven leadership.
Toolkit
Course Details
Duration
5 Months
Course Mode
Online
From IIM Rohtak
- • ICPs and market segmentation, Positioning, Brand storytelling. Tools: HubSpot, Canva.
- • Product concept, Concept maps, concept combination table, Product lifecycle.
- • Wireframes, user flows, prototyping, Usability testing, Retention analysis. Tools: Figma, Hotjar.
- • AI-driven personalization, Journey orchestration using LLMs, Predictive analytics. What is Agentic AI, Agentic vs traditional AI, properties of autonomous agents, Assistants API, and human-in-the-loop AI ethics. Tools: ChatGPT, OpenAI Assistants API, Midjourney, Looker Studio.
- • Problem-solution fit, competitor analysis, business model canvas, strategic canvas.
- • Performance marketing, Paid ads (Meta, Google), SEO/SEM, email, influencer marketing, Campaign optimization and performance marketing. Tools: Meta Ads, Google Ads.
- • Roadmapping, Sprint planning, Stakeholder management. Tools: Jira, Notion.
- • Team-based project to build a roadmap on product MVP, launch, and growth.
Programme Faculty Incharge
Dr. Rubina is an Assistant Professor in the Marketing and Strategy Area at Indian Institute of Management Rohtak. She holds a Ph.D. in Strategy from IIT Delhi and an MBA from Motilal Nehru National In...
Dr. Rubina is an Assistant Professor in the Marketing and Strategy Area at Indian Institute of Management Rohtak. She holds a Ph.D. in Strategy from IIT Delhi and an MBA from Motilal Nehru National In...
Panelists - IIM Rohtak
Archit is a faculty member in the Marketing Management area at IIM Rohtak and a Marketing Fellow from IIM Indore, with a master's in management from Mumbai University. He brings a strong blend of acad...
Dr. Harmanjit Singh is an Assistant Professor in the Marketing and Strategy department at IIM Rohtak. He holds a PhD in Marketing from IIM Kashipur, where he examined the influence of user-generated c...
Dr. Abhishek Yadav is a faculty in Marketing and Strategy area at IIM Rohtak. He holds a Ph.D. in Marketing from Indian Institute of Management Kashipur and a masters in business administration (MBA) ...
Dr. Ankita Sahai is a faculty member in Marketing and Strategy at IIM Rohtak and completed her PhD in Marketing from IIM Indore in 2023, with her thesis focusing on perceived destination coolness. Her...
Dr. Neeraj Singh is a faculty member in Marketing and Strategy at IIM Rohtak and holds a PhD from IIM Lucknow. A UGC-NET JRF awardee and alumnus of IIFM Bhopal, he has also served as visiting faculty ...
Dr. Pranav Dharmani is working as an Assistant Professor in Marketing and Strategy area at IIM Rohtak. He holds Ph.D. (FPM) in Business Policy and Strategy from IIM Raipur and M.Tech in Nanoscience an...
Dr. Deepali is a faculty in the Marketing and Strategy area at Indian Institute of Management Rohtak. She has completed her PhD in Strategic Management from IIM Lucknow. Prior to joining IIM Lucknow, ...
Dr. Mihir is an Assistant Professor in the Marketing and Strategy domain at the Indian Institute of Management Rohtak. He holds a Ph.D. from the Indian Institute of Management Raipur. Prior to his Ph....
Archit is a faculty member in the Marketing Management area at IIM Rohtak and a Marketing Fellow from IIM Indore, with a master's in management from Mumbai University. He brings a strong blend of acad...
Dr. Harmanjit Singh is an Assistant Professor in the Marketing and Strategy department at IIM Rohtak. He holds a PhD in Marketing from IIM Kashipur, where he examined the influence of user-generated c...
Dr. Abhishek Yadav is a faculty in Marketing and Strategy area at IIM Rohtak. He holds a Ph.D. in Marketing from Indian Institute of Management Kashipur and a masters in business administration (MBA) ...
Dr. Ankita Sahai is a faculty member in Marketing and Strategy at IIM Rohtak and completed her PhD in Marketing from IIM Indore in 2023, with her thesis focusing on perceived destination coolness. Her...
Dr. Neeraj Singh is a faculty member in Marketing and Strategy at IIM Rohtak and holds a PhD from IIM Lucknow. A UGC-NET JRF awardee and alumnus of IIFM Bhopal, he has also served as visiting faculty ...
Dr. Pranav Dharmani is working as an Assistant Professor in Marketing and Strategy area at IIM Rohtak. He holds Ph.D. (FPM) in Business Policy and Strategy from IIM Raipur and M.Tech in Nanoscience an...
Dr. Deepali is a faculty in the Marketing and Strategy area at Indian Institute of Management Rohtak. She has completed her PhD in Strategic Management from IIM Lucknow. Prior to joining IIM Lucknow, ...
Dr. Mihir is an Assistant Professor in the Marketing and Strategy domain at the Indian Institute of Management Rohtak. He holds a Ph.D. from the Indian Institute of Management Raipur. Prior to his Ph....
Disclaimer: The faculties mentioned have contributed to developing the program curriculum, and a few of them will also be conducting sessions as part of the program.
Admission Process
Submit Application
Complete application form to showcase your motivation and goals
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd
Submit Application
Complete application form to showcase your motivation and goals
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd
Fee Structure
Qualifier Test Fee
(Non Refundable)
Registration Fee
(non-refundable)
Program Fee
(non-refundable)
Total Fees
Option 1
Upfront
(+ GST*)
Option 2
EMI (Through Our NBFC Partners)
(+ GST*)
** GST at 18% extra, as applicable
Our NBFC Partners
Who Is This Course For?
For Professionals Aiming to Master Product Management & with Applied AI
- Learn to integrate product management and growth marketing strategies with cutting-edge AI tools.
- Apply your foundational knowledge to implement advanced product tracking, analytics, and AI-driven personalization.
- Leverage AI automation tools to streamline workflows and improve digital product delivery efficiency.
Top 1% Edge
Harness the power of AI and analytics to enhance your skillset and stand out in digital product and growth roles.
How is this course different from others?
The Future of Product Management is here
The global product management market size (including tools, processes, and services) was valued at USD 28.27 billion in 2023 and is projected to reach USD 49.3 billion by 2031, growing at a CAGR of 7.2% from 2024 to 2031.
(Source: Verified Market Research)Globally, product managers likely exceeded 1 million by early 2025, growing from ~699k in August 2020 at 25-30% annually, with continued growth expected.
(Source: UXCam, citing older research)"A product manager's job is to discover a product that is valuable, usable, and feasible."
About IIM Rohtak
The Indian Institute of Management Rohtak (IIM Rohtak) is a premier institute, known for cultivating visionary leaders through its cutting-edge management education and fostering a dynamic environment for high-quality research. We emphasize a cross-functional perspective and robust industry collaboration, preparing future-ready leaders for global business challenges.
NIRF 2025
Ranked 19th nationally in the Management Category, showcasing excellence in management education.
AMBA Accreditation
Accredited by the Association of MBAs (AMBA), placing it among the top 2% of business schools globally.
Holistic Leadership Development
We cultivate future leaders through a unique blend of rigorous academics, experiential learning, and an emphasis on practical acumen for real-world business challenges.
Strategic Impact
Committed to public policy work, with various consultancy projects for government ministries and a strong focus on experiential learning for practical management skills.
How will Masai Help you?
How will Masai Help you?
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from IIM and top companies, ensuring practical and relevant skills development.
Dedicated Learner Support
Get personalized assistance, prompt query resolution, and continuous feedback through live interactive sessions with experts.
FAQs
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