AI-Powered Product Management
& Growth Marketing Program
from IIM Rohtak
AI-Powered Product Management
& Growth Marketing Program
from
IIM Rohtak
- Earn a prestigious certification from IIM Rohtak.
- Learn from real-world case studies guided by renowned IIM Rohtak faculty and industry experts
- Designed for modern professionals in the era of AI-driven Digital Marketing.
Enter the following details to continue
Batch Starts
February 01, 2026
Course Duration
5 Months
Live Sessions
2.5 Hours/Week
Eligibility
Undergraduate Students
Learning Mode
Online
Batch Starts
February 01, 2026
Course Duration
5 Months
Live Sessions
2.5 Hours/Week
Eligibility
Undergraduate Students
Learning Mode
Online
Enter the following details to continue
Admission Process
Submit Application
Complete application form to showcase your motivation and goals
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd.
Fee Structure
Application Fee
(non-refundable)
Option 1
Upfront
Option 2
EMI
(Through Our NBFC Partners)
Secure Seat Fee
(non-refundable)
₹4,000
₹4,000
Program Fee
(non-refundable)
₹62,000
₹7,923 x 9 months
Total
₹66,000
( + GST **)
₹75,307
( + GST **)
** GST at 18% extra, as applicable
Our NBFC Partners
Why choose this Program?
Learn with IIM's Strategic Depth, Lead with Global Impact.
Prestigious Certification:
Receive a Certificate of Completion from IIM Rohtak, recognizing your achievement.
Future-Proof Career Gateway:
Launch into a high-growth, future-proof product management career with in-demand skills.
Advanced Curriculum:
Access cutting-edge content, simulations, and evaluations focused on real-time project implementation.
World-Class Faculty:
Learn directly from IIM Rohtak’s top-tier faculty and industry experts.
Vibrant Professional Networking:
Build valuable connections with peers, faculty, and industry leaders for career growth.
Campus Immersion:
Engage in an optional 2-day offline experience at IIM Rohtak for product labs, workshops, and networking.
*Certificate Eligibility: Minimum 70% overall attendance and 30% marks in cumulative evaluations score.
What Will You Learn?
Elevate your career with the AI-Powered Product Management & Growth Marketing Program. This intensive course equips you to build, launch, market, and scale digital products. Master agentic AI, using ChatGPT, OpenAI Assistants API, and Midjourney for automation and personalization. Learn product thinking, UX, digital growth channels, and apply AI-driven strategies to your campaigns. The program culminates in a Capstone Project to launch a digital product, ensuring you gain a competitive edge in data-driven leadership.
Toolkit
Course Details
Duration
5 Months
Course Mode
Online
Certification
From IIM Rohtak
Module 1: Marketing Fundamentals and Branding
ICPs and market segmentation, Positioning and brand storytelling.
Module 2: Product Thinking
Product concept, Concept maps, concept combination table, Product lifecycle.
Module 3: UX, Prototyping and Product Analytics
Wireframes, user flows, prototyping, Usability testing, Retention analysis.
Module 4: Agile, Roadmaps & Stakeholder Management
AI-driven personalization, Journey orchestration using LLMs, Predictive analytics.
Module 5: Digital Strategy for Products
Digital Strategy for Products: Problem-solution fit, competitor analysis, business model canvas, strategic canvas.
Module 6: Digital Growth Channels
Performance marketing, Paid ads (Meta, Google), SEO/SEM, email, influencer marketing.
Module 7: Agile, Roadmaps and Stakeholder Management
Roadmapping, Sprint planning, Stakeholder management.
Module 8: Integrative Project
Team-based project to build a roadmap on product MVP, launch, and growth.
Panelists - IIM Rohtak
Disclaimer: The faculties mentioned have contributed to developing the program curriculum, and a few of them will also be conducting sessions as part of the program.
How will Masai Help you?
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from IIM and top companies, ensuring practical and relevant skills development.
Dedicated Learner Support
Get personalized assistance, prompt query resolution, and continuous feedback through live interactive sessions with experts.
How will Masai Help you?
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from IIM and top companies, ensuring practical and relevant skills development.
Dedicated Learner Support
Get personalized assistance, prompt query resolution, and continuous feedback through live interactive sessions with experts.
Contact Us
Get started
Join the Program
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