AI-Powered Product Management
& Growth Marketing Program
from IIM Rohtak
AI-Powered Product Management
& Growth Marketing Program
from
IIM Rohtak
- Earn a prestigious certification from IIM Rohtak.
- Learn from real-world case studies guided by renowned IIM Rohtak faculty and industry experts
- Designed for modern professionals in the era of AI-driven Digital Marketing.
Qualifier Test Date
December 14, 2025
Course Duration
5 Months
Live Sessions
2.5 Hours/Week
Eligibility
Undergraduate Students
Learning Mode
Online
Qualifier Test Date
December 14, 2025
Course Duration
5 Months
Live Sessions
2.5 Hours/Week
Eligibility
Undergraduate Students
Learning Mode
Online
The Future of Product Management is here
A product manager's job is to discover a product that is valuable, usable, and feasible.
Silicon Valley Product Group (SVPG)
The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.
Management Consultant & Author
About IIM Rohtak
The Indian Institute of Management Rohtak (IIM Rohtak) is a premier institute, known for cultivating visionary leaders through its cutting-edge management education and fostering a dynamic environment for high-quality research. We emphasize a cross-functional perspective and robust industry collaboration, preparing future-ready leaders for global business challenges.
- NIRF 2025: Ranked 19th nationally in the Management Category, showcasing excellence in management education.
- AMBA Accreditation: Accredited by the Association of MBAs (AMBA), placing it among the top 2% of business schools globally.
- Holistic Leadership Development: We cultivate future leaders through a unique blend of rigorous academics, experiential learning, and an emphasis on practical acumen for real-world business challenges.
- Strategic Impact: Committed to public policy work, with various consultancy projects for government ministries and a strong focus on experiential learning for practical management skills.
Admission Process
Clear Qualifier Test
Clear the qualifier test to be eligible for the program
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd.
Qualifier test details
To join this program, you must clear the qualifier test on your allotted date.
Topics Covered
- • Verbal Ability
- • Logical Reasoning
- • Quantitative Aptitude
- • Basic Product management methodology
Registration Process
- • Pay ₹99 and choose your slot
- • Unlock free mock test and practice before your final exam
Things to Remember
- • The duration of the test is 60 minutes
- • You can take the test only once at your allotted time & slot
- • The test must be taken on a desktop or laptop. Supported browsers (latest versions only): Google Chrome, Safari, Microsoft Edge, and Firefox.
Fee Structure
Qualifier Test Fee
(non-refundable)
Option 1
Upfront
Option 2
EMI
(Through Our NBFC Partners)
Secure Seat Fee
(non-refundable)
₹4,000
₹4,000
Program Fee
(non-refundable)
₹62,000
₹7,923 x 9 months
Total
₹66,000
( + GST **)
₹75,307
( + GST **)
** GST at 18% extra, as applicable
Our NBFC Partners
Who is this Program for?
For Professionals Aiming to Master Product Management & with Applied AI
Prestigious Certification:
Receive a Certificate of Completion from IIM Rohtak, recognizing your achievement.
Future-Proof Career Gateway:
Launch into a high-growth, future-proof product management career with in-demand skills.
Advanced Curriculum:
Access cutting-edge content, simulations, and evaluations focused on real-time project implementation.
World-Class Faculty:
Learn directly from IIM Rohtak’s top-tier faculty and industry experts.
Vibrant Professional Networking:
Build valuable connections with peers, faculty, and industry leaders for career growth.
Campus Immersion:
Engage in an optional 2-day offline experience at IIM Rohtak for product labs, workshops, and networking.
*Certificate Eligibility: Minimum 70% overall attendance and 30% marks in cumulative evaluations score.
How is the ‘AI-Powered Product Management & Growth Marketing Program’ from IIM Rohtak is different?
How is the ‘AI-Powered Product Management & Growth Marketing Program’ from IIM Rohtak is different?
This Programme
Other Programme
Combined Academic and Industry Mentorship
Learn from IIM Rohtak professors and industry experts, ensuring a blend of theoretical knowledge and real-world insights.
Primarily led by academic faculty with limited industry exposure.
Student Support & Engagement
Dedicated student support, query resolution, continuous feedback, and interactive sessions via Zoom.
Support systems can vary, potentially lacking personalized guidance or real-time interaction
Certification
Receive a prestigious certificate of completion from IIM Rohtak.
Certifications may be generic or from less recognized institutions, offering less industry differentiation.
Manage Real Hands-On Projects
Gain practical experience by managing real-world projects using industry-leading tools like ChatGPT, Figma, Midjourney, and more.
Minimal practical experience or tool-based learning.
Features
This Programme
Other Programs
What Will You Learn?
Elevate your career with the AI-Powered Product Management & Growth Marketing Program. This intensive course equips you to build, launch, market, and scale digital products. Master agentic AI, using ChatGPT, OpenAI Assistants API, and Midjourney for automation and personalization. Learn product thinking, UX, digital growth channels, and apply AI-driven strategies to your campaigns. The program culminates in a Capstone Project to launch a digital product, ensuring you gain a competitive edge in data-driven leadership.
Toolkit
Course Details
Duration
5 Months
Course Mode
Online
Certification
From IIM Rohtak
Module 1: Marketing Fundamentals and Branding
ICPs and market segmentation, Positioning and brand storytelling.
Module 2: Product Thinking
Product concept, Concept maps, concept combination table, Product lifecycle.
Module 3: UX, Prototyping and Product Analytics
Wireframes, user flows, prototyping, Usability testing, Retention analysis.
Module 4: Agile, Roadmaps & Stakeholder Management
AI-driven personalization, Journey orchestration using LLMs, Predictive analytics.
Module 5: Digital Strategy for Products
Digital Strategy for Products: Problem-solution fit, competitor analysis, business model canvas, strategic canvas.
Module 6: Digital Growth Channels
Performance marketing, Paid ads (Meta, Google), SEO/SEM, email, influencer marketing.
Module 7: Agile, Roadmaps and Stakeholder Management
Roadmapping, Sprint planning, Stakeholder management.
Module 8: Integrative Project
Team-based project to build a roadmap on product MVP, launch, and growth.
Panelists - IIM Rohtak
Disclaimer: The faculties mentioned have contributed to developing the program curriculum, and a few of them will also be conducting sessions as part of the program.
How will Masai Help you?
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from IIM and top companies, ensuring practical and relevant skills development.
Dedicated Learner Support
Get personalized assistance, prompt query resolution, and continuous feedback through live interactive sessions with experts.
How will Masai Help you?
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from IIM and top companies, ensuring practical and relevant skills development.
Dedicated Learner Support
Get personalized assistance, prompt query resolution, and continuous feedback through live interactive sessions with experts.
Contact Us
Get started
Join the Program
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