Certificate Program in
Digital Marketing & Analytics from IIM Mumbai
Digital Marketing & Analytics from
IIM Mumbai
- Learn Google & Meta Ads, SEO, Social Media and Influencer Marketing
- Master In-Demand Analytics Tools such as Google Analytics, Tableau, Power BI
- Learn AI Tools for Content Creation, SEO Optimization, and Marketing Automation
Batch Starts
Starting Soon
Program Duration
06 Months
Eligibility
12th and Above
Learning Mode
Online
Live classes
3 Hours/Week
Batch Starts
Starting Soon
Program Duration
06 Months
Eligibility
12th and Above
Learning Mode
Online
Live classes
3 Hours/Week
Batch 3 Applications Opening Soon
The Future of Digital Marketing & Analytics
"AI is the future of marketing. Artificial intelligence (AI) is a key part of marketing these days."
co-founder of Neil Patel Digital.
"AI will democratize and optimize personalization at scale."
CEO of Microsoft.
About IIM Mumbai
The Indian Institute of Management Mumbai (IIM Mumbai) is a premier institute, cultivating visionary leaders through cutting-edge education, entrepreneurship, and strategic leadership. We emphasize experiential learning and robust industry collaboration, preparing leaders for global business challenges.
- NIRF 2024: Ranked 6th nationally for excellence in management education and leadership.
- Award-Winning: Winner of the prestigious LEAPS-2024 Award for logistics education.
- Future-Focused: Aligned with NEP 2020 for multidisciplinary, forward-thinking education approaches.
- Strategic Impact: Specialized programs driving innovation, entrepreneurship, and strategic leadership skills.
Admission Process
Clear Qualifier Test
Clear the qualifier test to be eligible for the program
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd.
Qualifier Test Details
To join this program, you must clear the qualifier test on your allotted date.
Topics Covered
- • Verbal Ability
- • Logical Reasoning
- • Quantitative Aptitude
- • Basic Marketing Terminology
Registration Process
- • Pay ₹99 and choose your slot
- • Unlock free mock test and practice before your final exam
Things to Remember
- • The duration of the test is 60 minutes
- • You can take the test only once at your allotted time & slot
- • The test must be taken on a desktop or laptop. Supported browsers (latest versions only): Google Chrome, Safari, Microsoft Edge, and Firefox.
Fee Structure
Qualifier Test Fee
(non-refundable)
Option 1
Upfront
Option 2
EMI
(Through Our NBFC Partners)
Secure Seat Fee
(non-refundable)
₹4,000
₹4,000
Program Fee
(non-refundable)
₹66,000
₹8,433 x 9 months
Total
₹70,000
₹79,897
Who is this Program for?
Certificate Program in Digital Marketing & Analytics
Why choose this Program?
Learn with IIM's Strategic Depth, Lead with Global Impact.
Elite Credentials
Boost your career with an industry-recognized IIM Mumbai certification.
Comprehensive Skill Development
Master SEO, SEM, social media, analytics, and automation.
Industry-Relevant Tools
Gain expertise in top AI-powered marketing tools like GA & Tableau.
Practical, Data-Driven Marketing
Design and run real-time multi-channel campaigns using analytics, A/B testing, and ROI optimization.
Immersion Experience
Campus immersion and hands-on learning through real-world projects led by IIM Faculty.
Industry Readiness
Get interview-focused coaching and AI-powered practice sessions, all designed to boost your chances in competitive hiring (Eligibility: 5 CGPA).
*Certification Criteria: 75% attendance in the live classes and 50% marks in the overall evaluation.
How is the Certificate Program in Digital Marketing & Analytics Different?
How is the Certificate Program in Digital Marketing & Analytics Different?
This Programme
Other Programme
Combined Academic and Industry Mentorship
Learn from IIM Mumbai faculty and experienced industry practitioners leading digital, performance, and growth teams in top organisations.
Primarily taught by faculty with limited hands-on exposure to modern digital channels, growth, or performance marketing.
Hands-On Campaigns & Case Studies
Work on live/simulated campaigns, dashboards, and case studies across social media, search, performance marketing, and analytics-driven decision-making.
Focus mainly on theoretical concepts or generic examples, with minimal exposure to actual tools, data, or campaign workflows.
Industry-Relevant Curriculum
Curriculum designed around current industry needs: performance marketing, SEO, social media, marketing analytics, funnels, attribution, and AI in marketing.
Often limited to introductory topics like basic SEO and social media, with less emphasis on analytics, measurement, and AI-led marketing.
Certification & Career Signal
Certificate from IIM Mumbai that signals rigorous, practice-oriented learning and is valued by recruiters and industry leaders.
Certifications from generic platforms or institutes with relatively lower recall and signalling value in the job market.
Features
This Programme
Other Institutes
What Will You Learn?
In this programme, you will learn how to design, execute, and measure end-to-end digital marketing campaigns using data and analytics. You’ll build practical skills across performance marketing, SEO, social media, content, and marketing automation, while learning to read funnels, dashboards, and attribution reports with confidence. You’ll also explore how AI and emerging digital tools are transforming marketing, preparing you to make sharper, data-driven decisions that directly impact growth and ROI.
Course Details
Duration
6 Months
Class Timing
Saturday 5 PM to 8 PM
Certification
From IIM Mumbai
Module 1: Marketing Management & Digital Marketing Basics and Content Creation
101: Marketing Management and Digital Marketing Fundamentals
- Introduction to Marketing- Marketing Mix, STP, Scope and importance
- Conducting Marketing Research and Consumer Insights
- Managing Integrated Marketing Communications
- Managing Digital Products: MVP, Wireframes, Digital Analytics
- Costing and Pricing Fundamentals in Digital Marketing
- PROJECT I: Practice Assignment, Evaluation, and Feedback
102: Digital Marketing and Analytics Primer
- Digital Channels Overview: Websites, social media, email, and mobile platforms.
- Customer Journey and Persona Building: Understanding touchpoints and creating customer personas.
- Website Development
- Digital Marketing Fundamentals and Strategies Scope and comparison with traditional channels, Goal setting, budgeting, and campaign planning.
- Case Studies: Analysis of successful and failed digital marketing campaigns.
- PROJECT II: Practice Assignment, Evaluation, and Feedback
103: Content Creation Using AI Tools
- Introduction to AI in Content Marketing: Overview of AI tools for text, visual, and video content.
- Content Ideation and Copywriting: Techniques for generating creative content.
- AI Ethics and Practical Considerations: Responsible use of AI in marketing.
- Landing Page Design
- PROJECT III: Practice Assignment, Evaluation, and Feedback
Module 2: Social Media, Influencer Marketing, SEO, and SEM
201: Social Media and Influencer Marketing
- Social Media Landscape: Platform analysis and audience segmentation, including platforms like Instagram, LinkedIn, Meta, X (Twitter), Youtube
- Social Media Advertising: Creating, managing, and optimizing paid campaigns; content strategy
- Influencer Marketing: Identifying, onboarding, and managing influencers.
- PROJECT IV: Practice Assignment, Evaluation, and Feedback
202: SEO and SEM
- Introduction to SEO: Basics, importance, and trends.
- On-Page and Off-Page SEO: Optimizing content and building backlinks.
- Introduction to SEM: Campaign setup with Google Ads and keyword research; Google AdSense
- Performance Metrics for SEO and SEM: Understanding KPIs and using tools like SEMrush.
- PROJECT V: Practice Assignment, Evaluation, and Feedback
Module 3: Data Analytics and Campaign Management
301: Data Analytics in Marketing
- Introduction to Marketing Analytics: Importance and role in decision making.
- Google Analytics Basics: Setup, navigation, and reporting.
- Advanced Analytics Tools: Training on Power BI/Tableau/Excel for visualization. Includes CLM tools.
- A/B Testing and Experimentation: Designing and interpreting tests.
- Attribution Models and ROI Calculation: Conversions and marketing ROI.
- Introduction to Campaign Management: Components and lifecycle of a campaign
- PROJECT VI: Practice Assignment, Evaluation, and Feedback
302: Capstone Project
- Work in teams on a real/simulated business case, defining target audience, goals, KPIs, and budgets.
- Plan and design an integrated campaign: personas, channel mix, content strategy, and timelines using AI tools.
- Execute the campaign using tools like ChatGPT, Canva, social media, SEO/SEM, automation and Google Analytics.
- Analyse performance, present results and learnings to faculty and peers, with top projects showcased for recognition and career guidance.
Program Coordinators
How will Masai Help you?
Dedicated Learner Support
Get personalized assistance, prompt query resolution, and continuous feedback through live interactive sessions with experts.
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by distinguished instructors from IIM Mumbai and top experts, ensuring practical and relevant skills development.
How will Masai Help you?
Dedicated Learner Support
Get personalized assistance, prompt query resolution, and continuous feedback through live interactive sessions with experts.
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by distinguished instructors from IIM Mumbai and top experts, ensuring practical and relevant skills development.
Contact Us
Contact Person - 1
Sahil Kumar
Contact Person - 2
Priyanka Das
Get started
Join the Program
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