Product Management with
Generative & Agentic AI

Product Management with
Generative & Agentic AI

Industry Partner PwC Academy

  • Learn from industry experts and top faculty with experience from top global institutions.
  • Build AI-driven products, from ideation to pitch, leveraging cutting-edge generative and agentic AI tools.
  • Build market-ready product-management skills through real-world projects.
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Batch Starts

January 28, 2026

Program Duration

6 Months

Time Commitment

8-10 Hours/Week

Eligibility

12th Pass and Above

Program Chair

Dr. Srinivas Pingali
Adjunct Professor, BitSoM

Learning Mode

Online

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2.3K+ students have already registered

Course Certificate

Why choose this course?

Collaborate on cutting-edge AI projects, designing industry-ready prototypes that address complex business problems and push the boundaries of current AI capabilities.

Campus Immersion

3-day campus immersion for direct interaction with industry experts and peers.

Expert Mentorship & Live Sessions

Learn from faculty with experience from top global institutions.

Project-Based Learning

Gain hands-on experience by building and deploying six AI-driven products, supported by real case studies provided by PwC.

Placement Opportunities

Receive resume reviews, career coaching, and placement support to land your dream role. (Eligibility: 7+ CGPA and 65% attendance)

AI Portfolio & Product Mastery

Create a standout portfolio with the real-world AI-driven products, demonstrating scalable & innovative solutions

BITSoM Joining Kit

Receive a joining kit with an ID card, admission letter, T-shirt, and essential resources to kickstart your learning

Certificate Eligibility: Minimum 65% overall attendance and 35% marks in cumulative evaluations score.

What Will You Learn?

This course blends academic rigor with hands-on learning, equipping you with skills in Agentic AI — the next frontier of autonomous systems. Gain expertise in user-centered product thinking, leverage tools and advanced prompt engineering, and work on 6+ real-world projects.

Toolkit

Toolkit 1
Toolkit 2
Toolkit 3
Toolkit 4
Toolkit 5
Toolkit 6
Toolkit 7
Toolkit 8

Course Details

Duration

6 Months

Course Mode

Online

Certification

From BITSoM and PwC Academy

PMGA101 – Product Management Foundations & Discovery

  • Introduction to the Product Management mindset and structured discovery.
  • Learn how to define and validate MVPs.
  • Conduct user interviews and apply Jobs To Be Done (JTBD) framework.
  • Roadmap creation and MVP prioritization based on market gaps.

PMGA102 – Agile, Design & Cross-functional Execution

  • Master UX wireframing and create interactive prototypes using Figma.
  • Learn Agile delivery techniques and tools like Jira.
  • Focus on stakeholder mapping and effective cross-functional collaboration.
  • Simulate sprint planning and document a stakeholder alignment plan.

PMGA201 – Generative AI Tools & Product Integration

  • Explore Generative AI tools and integrate them into product workflows.
  • Learn prompt engineering to enhance content generation.
  • Apply GenAI safety measures and API integration into products.
  • Design and test features like a chatbot or summarizer.

PMGA202 – Building with Agentic Systems

  • Understand agent architecture and learn to orchestrate multi-agent systems.
  • Build task-performing agents to automate workflows.
  • Learn to design systems that collaborate to complete complex business functions.
  • Work with LangChain and CrewAI to enhance multi-agent interactions.

PMGA301 – Strategy, Monetization & Responsible AI

  • Explore business strategies and monetization models for AI-powered products.
  • Understand AI bias, data privacy, and ethical AI considerations.
  • Create a Go-To-Market (GTM) plan and develop a monetization model.
  • Conduct an ethical risk assessment for AI implementation.

PMGA302 – Capstone – Build and Pitch Your AI-Driven Product

  • Design and build an AI-enhanced product that addresses a real user problem.
  • Integrate Generative AI and agentic systems into your product.
  • Prepare and present a pitch deck with product vision, GTM strategy, and ethical safeguards.

Meet our fabulous mentors

Dr. Srinivas Pingali

Dr. Srinivas Pingali

Adjunct Professor and Head of BRAIN (BITSoM Research in AI and Innovation) Lab

Professor Srinivas Pingali has over three decades of varied experience in education and training,product development and, sales & marketing in multina...

Prof. Kiran Pedada

Prof. Kiran Pedada

Associate Marketing Professor - University of Manitoba

Prof. Kiran Pedada is The Associates Fellow in Marketing and Inclusive Business and Associate Professor at the Asper School of Business at the Univers...

Srinivas Atreya

Srinivas Atreya

CTO, Avika

An alumni of REC Trichy with  30 years of experience in the data & machine learning space across US, UK and India. Specialize in deep neural networks ...

Sunanda Gundavajhala

Sunanda Gundavajhala

Director of Operations at DispatchTrack

Sunanda Gundavajhala is a seasoned professional with over two decades of experience in project management, software development, business analysis, an...

Sirisha Peyyeti

Sirisha Peyyeti

Co-Founder and CEO of Avika

Sirisha Peyyeti is the Co-Founder and CEO of Avika, a trailblazing mind health company bridging the gap between technology and mental wellness. With o...

 Philip Zerrillo

Philip Zerrillo

Professor Sasin School of Management

Professor Philip Zerrillo is an accomplished academic and business leader with extensive global experience in management education, executive leadersh...

Admission Process

Admission Process
Submit Application

Submit Application

Complete application form to showcase your motivation and goals

Complete Counselling

Complete Counselling

Only shortlisted candidates go through the counselling process

Start Learning

Start Learning

Learn from India's top educators and stand out from the crowd.

Fee Structure

Application Fee

(non-refundable)

₹100

Option 1

Upfront

Option 2

EMI

(Through Our NBFC Partners)

Secure Seat Fee

(non-refundable)

₹4,000

₹4,000

Programme Fee

(non-refundable)

₹46,000

₹5,878 x 9 months

Total

₹50,000

( + GST **)

₹56,902

( + GST **)

** GST at 18% extra, as applicable

Our NBFC Partners

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FAQs

Contact Us

WhatsApp us

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For any queries, you can Whatsapp us at +918197292840

Email us

Email us

For any queries, you can contact us at supportexeced.programs@bitsom.edu.in

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Contact Person - 1

Sahil Kumar

11:00 am to 7:00 pm (Mon-Sat)

Contact Person - 2

Maryam Arshad

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