Product Management with
Generative & Agentic AI
from BITSoM

Product Management with
Generative & Agentic AI
from
BITSoM

  • Learn from industry experts and top faculty with experience from top global institutions.
  • Build AI-driven products, from ideation to pitch, leveraging cutting-edge generative and agentic AI tools.
  • Build market-ready product-management skills through real-world projects

Qualifier Test Date

27 July, 2025

Program Duration

6 Months

Time Commitment

8-10 Hrs/ week

Available Seats/ Cohort

250

Eligibility

Beginner Level

Learning Mode

Online

The Future of Product Management is Here

$2.9
Trillion is the projected value of the AI-powered product market by 2030
Source: PwC Global AI Study
68%
Product Teams Will Use AI by 2025
Source: Zinnov Digital Engineering Report 2024
Sam Altman

"AI will create phenomenal new products. The best PMs of the future will deeply understand both the capabilities and limitations of AI systems."

–Sam Altman
(CEO, OpenAI)
Reid Hoffman

"The next wave of product innovation will be driven by entrepreneurs who understand how to integrate AI into everyday experiences."

–Reid Hoffman
(Co-founder, LinkedIn)

About BITSoM

  • BITSoM (BITS School of Management), an integral part of the esteemed BITS Pilani legacy, stands as a beacon of excellence in business education.
  • BITSoM offers a transformative learning experience driven by world-class faculty who bring expertise from top global institutions like Harvard, Wharton, NYU Stern, and SMU Singapore.
  • With a foundation in entrepreneurial spirit and academic rigor, BITSoM nurtures future leaders equipped to excel in an ever-changing global business landscape.
IIT Patna Campus

Admission Process

Admission Process
Clear Qualifier Test

Clear Qualifier Test

Clear the online qualifier test to be eligible for the program.

Complete Counselling

Complete Counselling

Only shortlisted candidates go through the counselling process

Start Learning

Start Learning

Learn from top educators across the globe and stand out from the crowd.

Qualifier Test Details

To join this program, you must clear the qualifier test on your allotted date.

1

Topics Covered

  • Logical Reasoning
  • Basic Maths
  • Quantitative Aptitude
  • Basic Product Understanding
2

Registration Process

  • Pay $10 and choose your slot
  • Unlock free mock test and practice before your final exam
  • *100% refund of the qualifier test fee, if you don’t qualify or if you qualify but choose not to enroll after counseling
3

Things to Remember

  • The duration of the test is 60 minutes
  • You can take the test only once at your allotted time & slot
  • The test can only be taken on a desktop/laptop on Google Chrome browser

Fee Structure

Qualifier Test Fee*

$ 10

Live Online Classes

Secure Seat Fee

(non-refundable)

$ 150

Remaining Program Fee

(non-refundable)

$ 1,350

Total

$ 1,500
+ applicable taxes.

(*100% refund of the qualifier test fee, if you don’t qualify or if you qualify but choose not to enroll after counseling.)

Who is this Program for?

Anyone with a passion for building a career in Product Management

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Course Certificate

Why choose this course?

Collaborate on cutting-edge AI projects, designing industry-ready prototypes that address complex business problems and push the boundaries of current AI capabilities.

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Expert Mentorship & Live Sessions

Learn from faculty with experience from top global institutions.

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Project-Based Learning

Gain hands-on experience by building and deploying 6 AI-driven products.

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AI Portfolio & Product Mastery

Create a standout portfolio with the real-world AI-driven products, demonstrating scalable & innovative solutions

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Official BITSoM Onboarding

Get access to your official BITSoM email ID, which will serve as your primary student identity for course-related communication and resources.

How is the Product Management with Generative & Agentic AI Program with BITSoM Different?

How is the Product Management with Generative & Agentic AI Program with BITSoM Different?

This Program

Other Program

Combined Academic and Industry Mentorship

Learn from BITSoM faculty and industry experts, blending cutting-edge knowledge with real-world insights in Generative and Agentic AI.

Primarily led by academic faculty with limited exposure to current AI industry practices.

Build AI-Driven Products

Build real AI products using 10+ industry-leading tools (e.g., RepIt, Cursor AI, Lovable) to tackle real business challenges.

Minimal hands-on experience; focus on theory with few real-world applications of AI tools and systems.

Student-Centric Approach

Receive personalized feedback, access to a vibrant peer community, and one-on-one mentorship to ensure a transformative learning experience.

Limited support systems; students may face difficulties in personalized guidance and skill development.

Industry-Recognized Certification

Earn a certification from BITSoM, recognized by leading AI-driven companies.

Certifications often generic, with limited recognition from top-tier industry players.

Career Guidance & Portfolio Creation

Guidance for job readiness with personalized career coaching, help in building a portfolio of AI-driven products to showcase to recruiters.

Limited career services; students may need to navigate job searches and portfolio creation on their own.

What Will You Learn?

This course blends academic rigor with hands-on learning, equipping you with skills in Agentic AI — the next frontier of autonomous systems. Gain expertise in user-centered product thinking, leverage tools and advanced prompt engineering, and work on 6+ real-world projects.

Toolkit

Toolkit 1
Toolkit 2
Toolkit 3
Toolkit 4
Toolkit 5
Toolkit 6
Toolkit 7
Toolkit 8
& more

Course Details

Duration

6 Months

Course Mode

Online

Certification

From BITSoM

PMGA101 – Product Management Foundations & Discovery

  • Introduction to the Product Management mindset and structured discovery.
  • Learn how to define and validate MVPs.
  • Conduct user interviews and apply Jobs To Be Done (JTBD) framework.
  • Roadmap creation and MVP prioritization based on market gaps.

PMGA102 – Agile, Design & Cross-functional Execution

  • Master UX wireframing and create interactive prototypes using Figma.
  • Learn Agile delivery techniques and tools like Jira.
  • Focus on stakeholder mapping and effective cross-functional collaboration.
  • Simulate sprint planning and document a stakeholder alignment plan.

PMGA201 – Generative AI Tools & Product Integration

  • Explore Generative AI tools and integrate them into product workflows.
  • Learn prompt engineering to enhance content generation.
  • Apply GenAI safety measures and API integration into products.
  • Design and test features like a chatbot or summarizer.

PMGA202 – Building with Agentic Systems

  • Understand agent architecture and learn to orchestrate multi-agent systems.
  • Build task-performing agents to automate workflows.
  • Learn to design systems that collaborate to complete complex business functions.
  • Work with LangChain and CrewAI to enhance multi-agent interactions.

PMGA301 – Strategy, Monetization & Responsible AI

  • Explore business strategies and monetization models for AI-powered products.
  • Understand AI bias, data privacy, and ethical AI considerations.
  • Create a Go-To-Market (GTM) plan and develop a monetization model.
  • Conduct an ethical risk assessment for AI implementation.

PMGA302 – Capstone – Build and Pitch Your AI-Driven Product

  • Design and build an AI-enhanced product that addresses a real user problem.
  • Integrate Generative AI and agentic systems into your product.
  • Prepare and present a pitch deck with product vision, GTM strategy, and ethical safeguards.
Masai student

How will Masai Help you?

1

Placement Assistance

Get dedicated career support, including resume building, mock interviews, and interview preparation sessions to help you land your dream role. Eligibility: 70% marks in the program

2

Real-Time Learning Ecosystem

Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.

3

Industry Integration and Projects

Participate in hands-on industry projects guided by expert mentors from IIT and top companies, ensuring practical and relevant skills development.

FAQs

Contact Us

Email us

Email us

For any queries, you can contact us at supportexeced.programs@bitsom.edu.in

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Address :- Masai, IncubexHSR21, No 1178, 5th Main Road, Sector 7, HSR Layout, Bengaluru, Karnataka 560102