Certification in
Product Management with
Generative & Agentic AI
Certification in
Product Management with
Generative & Agentic AI
Industry Partner PwC Academy
- Learn from BITSoM faculty and industry mentors
- 7+ PM AI tools like Jira, Mixpanel, Asana, ProductBoard
- Build AI products, 1 Capstone Project
Batch Starts
January 21, 2026
Program Duration
6 Months
Time Commitment
8-10 Hours/Week
Eligibility
12th Pass and Above
Program Chair
Dr. Srinivas Pingali
Adjunct Professor, BitSoM
Learning Mode
Online
Batch Starts
January 21, 2026
Program Duration
6 Months
Time Commitment
8-10 Hours/Week
Eligibility
12th Pass and Above
Program Chair
Dr. Srinivas Pingali
Adjunct Professor, BitSoM
Learning Mode
Online
2.3K+ students have already registered
Why choose this course?
Collaborate on cutting-edge AI projects, designing industry-ready prototypes that address complex business problems and push the boundaries of current AI capabilities.
Campus Immersion
3-day campus immersion for direct interaction with industry experts and peers.
Expert Mentorship & Live Sessions
Learn from faculty with experience from top global institutions.
Project-Based Learning
Gain hands-on experience by building and deploying six AI-driven products, supported by real case studies provided by PwC.
Placement Opportunities
Receive resume reviews, career coaching, and placement support to land your dream role. (Eligibility: 7+ CGPA and 65% attendance)
AI Portfolio & Product Mastery
Create a standout portfolio with the real-world AI-driven products, demonstrating scalable & innovative solutions
BITSoM Joining Kit
Receive a joining kit with an ID card, admission letter, T-shirt, and essential resources to kickstart your learning
Certificate Eligibility: Minimum 65% overall attendance and 35% marks in cumulative evaluations score.
What Will You Learn?
This course blends academic rigor with hands-on learning, equipping you with skills in Agentic AI — the next frontier of autonomous systems. Gain expertise in user-centered product thinking, leverage tools and advanced prompt engineering, and work on 6+ real-world projects.
Toolkit
Course Details
Duration
6 Months
Course Mode
Online
Certification
From BITSoM and PwC Academy
PMGA101 – Product Management Foundations & Discovery
- Introduction to the Product Management mindset and structured discovery.
- Learn how to define and validate MVPs.
- Conduct user interviews and apply Jobs To Be Done (JTBD) framework.
- Roadmap creation and MVP prioritization based on market gaps.
PMGA102 – Agile, Design & Cross-functional Execution
- Master UX wireframing and create interactive prototypes using Figma.
- Learn Agile delivery techniques and tools like Jira.
- Focus on stakeholder mapping and effective cross-functional collaboration.
- Simulate sprint planning and document a stakeholder alignment plan.
PMGA201 – Generative AI Tools & Product Integration
- Explore Generative AI tools and integrate them into product workflows.
- Learn prompt engineering to enhance content generation.
- Apply GenAI safety measures and API integration into products.
- Design and test features like a chatbot or summarizer.
PMGA202 – Building with Agentic Systems
- Understand agent architecture and learn to orchestrate multi-agent systems.
- Build task-performing agents to automate workflows.
- Learn to design systems that collaborate to complete complex business functions.
- Work with LangChain and CrewAI to enhance multi-agent interactions.
PMGA301 – Strategy, Monetization & Responsible AI
- Explore business strategies and monetization models for AI-powered products.
- Understand AI bias, data privacy, and ethical AI considerations.
- Create a Go-To-Market (GTM) plan and develop a monetization model.
- Conduct an ethical risk assessment for AI implementation.
PMGA302 – Capstone – Build and Pitch Your AI-Driven Product
- Design and build an AI-enhanced product that addresses a real user problem.
- Integrate Generative AI and agentic systems into your product.
- Prepare and present a pitch deck with product vision, GTM strategy, and ethical safeguards.
Meet our fabulous mentors
Admission Process
Submit Application
Complete application form to showcase your motivation and goals
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd.
Fee Structure
Application Fee
(non-refundable)
Option 1
Upfront
Option 2
EMI
(Through Our NBFC Partners)
Secure Seat Fee
(non-refundable)
₹4,000
₹4,000
Programme Fee
(non-refundable)
₹46,000
₹5,878 x 9 months
Total
₹50,000
₹56,902
** GST at 18% extra, as applicable
Our NBFC Partners
Who is this Program for?
Anyone with a passion for building a career in Product Management
How is the Product Management with Generative & Agentic AI Program with BITSoM Different?
How is the Product Management with Generative & Agentic AI Program with BITSoM Different?
This Programme
Other Programme
Combined Academic and Industry Mentorship
Learn from BITSoM faculty and industry experts, blending cutting-edge knowledge with real-world insights in Generative and Agentic AI.
Primarily led by academic faculty with limited exposure to current AI industry practices.
Build AI-Driven Products
Build real AI products using 10+ industry-leading tools (e.g.,Replit, Cursor AI, Lovable) to tackle real business challenges.
Minimal hands-on experience; focus on theory with few real-world applications of AI tools and systems.
Student-Centric Approach
Receive personalized feedback, access to a vibrant peer community, and one-on-one mentorship to ensure a transformative learning experience.
Limited support systems; students may face difficulties in personalized guidance and skill development.
Industry-Recognized Certification
Earn a certification from BITSoM, recognized by leading AI-driven companies.
Certifications often generic, with limited recognition from top-tier industry players.
Placement Opportunities
Assured interview support and expert coaching to maximize job placement chances. (Eligibility: 7+ CGPA and 65% attendance)
Limited placement assistance; students often navigate job searches independently.
Project-Based Learning
Gain hands-on experience by building and deploying six AI-driven products, supported by real case studies provided by PwC.
Does not provide structured projects or industry-backed case studies for real-world application.
Features
This Programme
Other Institutes
The Future of Product Management is Here
"AI will create phenomenal new products. The best PMs of the future will deeply understand both the capabilities and limitations of AI systems."
CEO of OpenAI.
The next wave of product innovation will be driven by entrepreneurs who understand how to integrate AI into everyday experiences.
Co-founder of LinkedIn.
About BITSoM
- BITSoM (BITS School of Management), an integral part of the esteemed BITS Pilani legacy, stands as a beacon of excellence in business education.
- Located in the Mumbai Metropolitan Region, BITSoM offers a transformative learning experience driven by world-class faculty who bring expertise from top global institutions like Harvard, Wharton, NYU Stern, and SMU Singapore.
- With a foundation in entrepreneurial spirit and academic rigor, BITSoM nurtures future leaders equipped to excel in an ever-changing global business landscape.
How will Masai Help you?
Placement Opportunities
Get interviews and personalized career support, including resume preparation and mock interviews. Eligibility: 7+ CGPA and 65% attendance in the program
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from BITSOM and top companies, ensuring practical and relevant skills development.
How will Masai Help you?
Placement Opportunities
Get interviews and personalized career support, including resume preparation and mock interviews. Eligibility: 7+ CGPA and 65% attendance in the program
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from BITSOM and top companies, ensuring practical and relevant skills development.
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Contact Us
Contact Person - 1
Sahil Kumar
Contact Person - 2
Maryam Arshad
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