Certification in Product Management with Generative & Agentic AI
Industry Partner PwC Academy
Learn from Industry experts and top faculty with experience from top global Institutions. 
Build AI-driven products, from ideation to pitch, leveraging cutting-edge generative and agentic AI tools. 
Build market-ready product-management skills through real-world projects. Course Duration
6 months
Time Commitment
8-10 Hours/week
Eligibility
12th Pass and Above
Learning Mode
Online
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2.3K+ students have already registered
Course Duration
6 months
Time Commitment
8-10 Hours/week
Eligibility
12th Pass and Above
Learning Mode
Online
Why choose this course?
Collaborate on cutting-edge AI projects, designing industry-ready prototypes that address complex business problems and push the boundaries of current AI capabilities.
2-3 day campus immersion for direct interaction with industry experts and peers.
Learn from faculty with experience from top global institutions.
Gain hands-on experience by building and deploying six AI-driven products, supported by real case studies provided by PwC.
Receive resume reviews, career coaching, and placement support to land your dream role. (Eligibility: 7+ CGPA and 65% attendance)
Create a standout portfolio with the real-world AI-driven products, demonstrating scalable & innovative solutions
Receive a joining kit with an ID card, admission letter, T-shirt, and essential resources to kickstart your learning
Campus Immersion
2-3 day campus immersion for direct interaction with industry experts and peers.
Expert Mentorship & Live Sessions
Learn from faculty with experience from top global institutions.
Project-Based Learning
Gain hands-on experience by building and deploying six AI-driven products, supported by real case studies provided by PwC.
Placement Opportunities
Receive resume reviews, career coaching, and placement support to land your dream role. (Eligibility: 7+ CGPA and 65% attendance)
AI Portfolio & Product Mastery
Create a standout portfolio with the real-world AI-driven products, demonstrating scalable & innovative solutions
BITSoM Joining Kit
Receive a joining kit with an ID card, admission letter, T-shirt, and essential resources to kickstart your learning
Certificate Eligibility: Minimum 65% overall attendance and 35% marks in cumulative evaluations score.
What will you learn?
This course blends academic rigor with hands-on learning, equipping you with skills in Agentic AI — the next frontier of autonomous systems. Gain expertise in user-centered product thinking, leverage tools and advanced prompt engineering, and work on 6+ real-world projects.
Toolkit
Course Details
Duration
6 Months
Course Mode
Online
Certification
From BITSoM and PwC Academy
- • Product Management fundamentals and strategic thinking
- • Market & environment scanning to spot opportunities
- • Structured ideation and proposition building
- • Feasibility analysis and platform strategy basics
- • Design thinking with personas and user journeys
- • Feature prioritisation and MVP planning
- • Prototyping with strong UX/UI foundations
- • Tech selection, development flow, and release basics
- • Foundations of agentic AI for product thinking
- • Prompt engineering (core + advanced patterns, including RAG)
- • Agent frameworks, tool invocation, and multimodal workflows
- • LLM-driven prototyping, no/low-code agents, LLMOps, and Responsible AI
- • Project management foundations and delivery approaches
- • Agile principles with Scrum framework, roles, and ceremonies
- • Roadmaps, backlog management, prioritisation, and Jira usage
- • Stakeholder alignment, communication, and ethics in product work
- • Marketing strategy frameworks and branding fundamentals
- • Promotion mix (7P) and digital marketing essentials
- • Consumer behaviour and growth acceleration levers
- • Sales, distribution strategy, and sustainable product thinking
- • Pricing strategy and customer service fundamentals
- • Market research and data-driven decision-making basics
- • Core analytics including regression (applied understanding)
- • Product metrics, media metrics, CLV, and A/B testing
- • Design and build an AI-enhanced product solving a real user problem
- • Apply product thinking: discovery, MVP, build and launch approach
- • Integrate Generative AI and agentic systems into the product solution
Meet our fabulous mentors
Dr. Srinivas Pingali
Adjunct Professor and Head of BRAIN (BITSoM Research in AI and Innovation) Lab
Linkedin ›Professor Srinivas Pingali has over three decades of varied experience in education and training,product development and, sales & marketing in multinationals, entrepreneurial companies and academic in...
Prof. Kiran Pedada is The Associates Fellow in Marketing and Inclusive Business and Associate Professor at the Asper School of Business at the University of Manitoba. Previously, he was an Assistant P...
An alumni of REC Trichy with 30 years of experience in the data & machine learning space across US, UK and India. Specialize in deep neural networks and optimizing inference loads on low powered devi...
Sunanda Gundavajhala is a seasoned professional with over two decades of experience in project management, software development, business analysis, and process engineering. She currently serves as the...
Sirisha Peyyeti is the Co-Founder and CEO of Avika, a trailblazing mind health company bridging the gap between technology and mental wellness. With over 20 years of experience across IT services, AI,...
Professor Philip Zerrillo is an accomplished academic and business leader with extensive global experience in management education, executive leadership, and advisory roles. His areas of expertise inc...
Dr. Srinivas Pingali
Adjunct Professor and Head of BRAIN (BITSoM Research in AI and Innovation) Lab
Linkedin ›Professor Srinivas Pingali has over three decades of varied experience in education and training,product development and, sales & marketing in multinationals, entrepreneurial companies and academic in...
Prof. Kiran Pedada is The Associates Fellow in Marketing and Inclusive Business and Associate Professor at the Asper School of Business at the University of Manitoba. Previously, he was an Assistant P...
An alumni of REC Trichy with 30 years of experience in the data & machine learning space across US, UK and India. Specialize in deep neural networks and optimizing inference loads on low powered devi...
Sunanda Gundavajhala is a seasoned professional with over two decades of experience in project management, software development, business analysis, and process engineering. She currently serves as the...
Sirisha Peyyeti is the Co-Founder and CEO of Avika, a trailblazing mind health company bridging the gap between technology and mental wellness. With over 20 years of experience across IT services, AI,...
Professor Philip Zerrillo is an accomplished academic and business leader with extensive global experience in management education, executive leadership, and advisory roles. His areas of expertise inc...
Admission Process
Submit Application
Complete application form to showcase your motivation and goals
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd
Submit Application
Complete application form to showcase your motivation and goals
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd
Fee Structure
Application Fee
(Non Refundable)
Registration Fee
(non-refundable)
Program Fee
(non-refundable)
Total Fees
Option 1
Upfront
(+ GST*)
Option 2
EMI (Through Our NBFC Partners)
(+ GST*)
*18% GST extra, as applicable
Our NBFC Partners
Who is this course for?
Anyone with a passion for building a career in Product Management
Evolve into an AI Product Engineer who builds, tests, and deploys agents.
- Explore 1,300+ open-source AI agents on GitHub's "Awesome-AI-Agents" repo.
- Deploy Amazon Bedrock Agents to automate complex enterprise workflows.
Top 1% Edge
Lead AI-first engineering teams with agentic expertise.
How is this course different from others?
The Future of Product Management is Here
Growth in PM Roles with ₹12–55 LPA Salaries in 90K+ Startups
Aon India Talent ReportProduct Teams Will Use AI by 2025
Zinnov Digital Engineering Report 2024""AI will create phenomenal new products. The best PMs of the future will deeply understand both the capabilities and limitations of AI systems.""
About BITS School of Management
BITSoM (BITS School of Management), an integral part of the esteemed BITS Pilani legacy, stands as a beacon of excellence in business education.
Located in the Mumbai Metropolitan Region, BITSoM offers a transformative learning experience driven by world-class faculty who bring expertise from top global institutions like Harvard, Wharton, NYU Stern, and SMU Singapore.
With a foundation in entrepreneurial spirit and academic rigor, BITSoM nurtures future leaders equipped to excel in an ever-changing global business landscape.
How will Masai Help you?
How will Masai Help you?
Placement Opportunities
Get interviews and personalized career support, including resume preparation and mock interviews. Eligibility: 7+ CGPA and 65% attendance in the program
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from BITSOM and top companies, ensuring practical and relevant skills development.
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FAQs
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Contact Person - 1
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Contact Person - 2
Maryam Arshad
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