5 Smart Ways Businesses Can Use QR Codes in Digital Marketing

Masai School

Oct 12, 2026 • 4 min read

QR codes connect offline marketing efforts to the online environment. A 2025 study by Bitly involving 250 marketers supports this. The results showed that 93% of participants have used QR codes in the past year, and 86% will continue to do so next year.

Marketers can place QR codes on product packaging, in print media, in emails, and on in-store displays. Another Bitly survey found that 46% of marketers used QR codes on product packaging, and 40% used them in print media.

With the right approach, businesses can use QR codes to increase customer engagement and direct them to relevant pages. Here are five ways to use QR codes effectively in digital marketing.

1. Drive Traffic to Websites and Landing Pages

QR codes give customers an easy way to visit websites and landing pages by scanning them rather than typing web addresses. They make it easy for customers to access information about products, services, and offers.

Companies can use a reliable QR code generator to generate codes for their website links, offers, and landing pages.

The landing page accessed through the QR codes must match the marketing message. For example, a flyer offering discounts can include a QR code linking to the offer page. Customers can scan it to learn more about the discount.

Companies must ensure their landing pages are mobile-friendly. Otherwise, they might lose visitors because the page performs poorly.

QR codes can help connect offline visitors to organizations' social media accounts. Users can use the QR code to visit the profile, campaign, or even a specific post. This makes it easier for them to find the organization online.

For instance, a restaurant can place a QR code that leads users to its Instagram page. A fashion brand can also use a QR code to link to a video showcasing its latest collection. It is important to select a destination that will add value to the users.

3. Collect Customer Feedback and Reviews

Customer feedback helps companies understand what customers like and where they need to improve. QR codes may help companies collect feedback more easily. A simple scan can open a feedback form, customer survey, or review page.

For instance, a cafe can use a QR code on its receipts to direct customers to a brief survey about the cafe. Customers will not have to look up the company website in order to give their feedback.

Feedback forms should be concise and convenient to fill out. Too many questions may deter customers from completing the form. Companies should also get honest reviews and follow the rules of the platforms they use.

4. Improve Product Information and Customer Experience

The QR code may be used to provide clients with some valuable information regarding products. It may direct to some demo videos, digital manuals, descriptions of products, or FAQ pages. This lets clients get answers without navigating multiple pages.

Using a QR code scanner, the client can scan the product code and access the connected information. This makes it easier to read instructions, watch demonstrations, and learn about a product's features.

For example, a company producing home appliances can provide a video demonstrating product use by placing the code on the package or manual.

Using QR codes can help businesses keep product information updated.

5. Track Campaign Performance and Measure Engagement

QR codes also help companies analyze how engaged customers are with their marketing campaigns. For that, companies prefer dynamic QR codes. Several online QR code generators create dynamic QR codes and provide scanning reports and other engagement data. This will help the company identify which campaigns are engaging customers.

The business can then assess scans by medium. UTM parameters also help analytics tools identify the source of website traffic.

It is important to note that scans do not necessarily mean that customers have bought something. Other actions to track include form submissions, inquiries, and purchases. This tracking gives businesses a clearer idea of how well their campaigns are performing.

The tracking capabilities will differ depending on the platform. Moreover, some information might be restricted due to privacy settings.

Conclusion

QR codes can help the firm attract visitors to its site, encourage social media interaction, gather feedback, provide product information, and assess the efficiency of marketing efforts. All applications of the code are successful if they generate relevant content.

Select a marketing objective and design the QR code. Try out the code on various gadgets prior to printing it. Finally, assess the outcome and enhance your marketing campaign.

Frequently Asked Questions

1. In what ways can QR codes be used for digital marketing by businesses?

QR codes let consumers access digital information with a single scan. Businesses can use QR codes to share website URLs, product information, social media profiles, and feedback forms.

2. Can QR codes measure consumer engagement?

Yes, some QR code providers can track scan counts, scan times, and more. UTM parameters can also be used to track the number of visits to your site from particular campaigns.

3. What should be the placement of the QR codes for the marketing of the business?

QR codes can be used on flyers, posters, packages, receipts, business cards, and in-store displays, depending on how easily customers can access them.

4. Explain the difference between static and dynamic QR codes.

Static QR codes contain fixed information and cannot be modified after generation. Dynamic QR codes contain flexible information and allow you to change the destination and track scan statistics.

5. How do businesses gauge the effectiveness of their QR code campaigns?

Businesses can analyze scan counts, website visits, inquiries, and sales conversions. Using unique QR codes or UTM parameters for different campaigns can help determine which marketing efforts are successful.