Certification in Digital Marketing in the AI Era
Certification in Digital Marketing in the AI Era
Industry Partner PwC Academy
- Learn from BITSoM’s world-class faculty and top marketing leaders
- 10+ tools like ChatGPT, Meta Ads, and Google Analytics
- Gain AI marketing skills and create real campaigns in a capstone project
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Batch Starts
December 27, 2025
Programme Duration
6 Months
Time Commitment
6-7 Hours/Week
Eligibility
12th Pass and Above
Program Chair
Dr. Srinivas Pingali
Adjunct Professor, BitSoM
Learning Mode
Online
Batch Starts
December 27, 2025
Programme Duration
6 Months
Time Commitment
6-7 Hours/Week
Eligibility
12th Pass and Above
Program Chair
Dr. Srinivas Pingali
Adjunct Professor, BitSoM
Learning Mode
Online
1.2K+ students have already registered
Enter the following details to continue
Why choose this Programme?
Learn. Apply. Accelerate Your Marketing Career.
World-Class Faculty
Learn from BITSoM’s faculty with experience from institutes like Harvard, Wharton, and NYU Stern and many more.
Try-Relevant Curriculum
Integrated AI and digital marketing strategies designed for today’s market.
Hands-On Experience
Build skills through live projects and a capstone marketing campaign.
Live Mentorship
Engage in real-time online classes with personalized expert guidance.
Prestigious Certification
Earn a certificate from BITSoM and PwC Academy recognized by global employers.
Placement Opportunities
Receive resume reviews, career coaching, and placement support to land your dream role. (Eligibility: 7+ CGPA and 65% attendance)
Certificate Eligibility: Minimum 65% overall attendance and 35% marks in cumulative evaluations score.
What Will You Learn?
Develop user-centered campaign thinking, leveraging advanced tools and prompt engineering for compelling content. Work on 6+ real-world digital marketing projects to build a robust portfolio. Gain expertise in the next frontier of online growth through practical application and strategic insights. You'll achieve a top 1% edge in a rapidly evolving digital landscape and be ready to lead data-driven marketing teams with strategic expertise.
Toolkit
Course Details
Duration
6 Months
Course Mode
Online
Certification
From BITSoM and PwC Academy
Module 1: Marketing Foundations with AI Lens
- Welcome to the Future of Digital Marketing
- Marketing Mix 4.0
- 7Ps of Marketing
- Consumer Behaviour and Branding in the Digital Economy
- Integrated Marketing Communications - Journey Mapping (AIDAS)
- Guest Speaker 1
Module 2: Digital Marketing Reinvented
- Introduction to Digital Marketing and its elements
- Website, Mobile Apps and UX/UI
- Search Engine Optimisation in the AI world
- Search Engine Marketing
- Social Media Marketing and role of AI
- Influencer & Community Marketing, AI Influncers
- Display Advertising
- Email Campaigns
- Online Reputation Management
- Viral Loops & Growth Hacking
Module 3: MarTec and AI
- Introduction to MarTec
- GenAI 101 for Marketers
- AI Image, Audio, and Video Creation
- Privacy, Ethics & Trust in AI Marketing
- Emerging Trends: Agentic AI, Personal AI & Hyperautomation
Module 4: E-Commerce Marketing
- Display Ads and Targeting.
- Social Media Strategy.
- Influencers, Communities, and Online Reputation.
Module 5: Digital Marketing Analytics
- Introduction to Digital Marketing Analytics
- MR Using AI Tools & Customer Segmentation
- Customer Journey and Attribution Models
- A/B Testing and Optimisation Strategies
- Social Media & Influencer Analytics; Predictive Analytics
- Dashboards & Visualisation for Marketing Teams
- Data Driven Customer Retention
Module 6: Bridging Learning with Practice
- Building a Personal Brand with LinkedIn and AI Tools
- Digital Marketer Roles: Mock Interviews & Roleplay
- Summary and Concluding Session, Set up for Projects
Instructors & Industry Experts
Admission Process
Submit Application
Complete application form to showcase your motivation and goals
Complete Counselling
Only shortlisted candidates go through the counselling process
Start Learning
Learn from India's top educators and stand out from the crowd
Fee Structure
Application Fee
(non-refundable)
Option 1
Upfront
Option 2
EMI
(Through Our NBFC Partners)
Secure Seat Fee
(non-refundable)
₹4,000
₹4,000
Program Fee
(non-refundable)
₹56,000
₹7,156 x 9 months
Total
₹60,000
₹68,404
** GST at 18% extra, as applicable
Our NBFC Partners
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How will Masai Help you?
Placement Opportunities
Get interviews and personalized career support, including resume preparation and mock interviews. Eligibility: 7+ CGPA and 65% attendance in the program
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from BITSoM and top companies, ensuring practical and relevant skills development.
How will Masai Help you?
Placement Opportunities
Get interviews and personalized career support, including resume preparation and mock interviews. Eligibility: 7+ CGPA and 65% attendance in the program
Real-Time Learning Ecosystem
Experience a constantly evolving curriculum with live classes and instant academic assistance, designed to keep pace with industry advancements.
Industry Integration and Projects
Participate in hands-on industry projects guided by expert mentors from BITSoM and top companies, ensuring practical and relevant skills development.
Contact Us
Contact Person - 1
Sahil Kumar
Contact Person - 2
Maryam Arshad
Get started
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