Online Post Graduate Programme in Marketing by IMT Ghaziabad
Real Indian Brand Briefs
Solve for Mamaearth, Nykaa, Cred, Zepto, boAt — not abstract case studies.
Public-Data Projects
Work with GA4 sample datasets, Play Store reviews, and public storefronts.
Live Faculty + Practitioners
3 hrs of weekly live instruction co-taught by industry operators.
AI Co-Pilot Workflows
Embed ChatGPT, Gemini, and HubSpot AI into daily marketing tasks.
Campus Immersion
Two Days Campus Immersion Experience at IMT Ghaziabad
Placement Opportunity
Placement Opportunity fulfilled by Masai. Eligibility: 7+ CGPA and 70% attendance
One career, 3 progressive tiers
AI fundamentals, fluency across strategy, finance, marketing, operations, people, and product. Then specialise in AI leadership by mastering Product, Transformation and Governance, taught through Indian case studies.
Foundation
Get fluent across the core digital channels and learn to read a funnel - the base every marketing role builds on. Weekly studio artifacts (journey map, content calendar, mini SEO audit) build the habit of shipping.
Marketing Foundations & Customer Journey
Understand how brand, demand, retention and commerce work together across digital channels.
Content, Messaging & Creative
Write hooks, headlines, and CTAs that work across social, blogs, email, and ads.
Social Media & Community
Plan organic content, cadence, engagement, and social listening for Indian audiences.
SEO & Discoverability Basics
Grasp how search works, keyword intent, on-page SEO, and SEO-friendly writing.
Reporting & Beginner Analytics
Separate vanity metrics from useful ones and build simple weekly reports that drive action.
Core Expertise
Build full-stack execution across paid, lifecycle, e-commerce, and analytics, then tie it all into one cross-channel plan with a live dashboard.
Paid Media & Campaign Execution
Structure paid-search and paid-social campaigns, and troubleshoot issues from offer to ROAS.
Email, CRM & Lifecycle Marketing
Design segmentation, nurture journeys, and retention flows that improve marketing economics.
E-commerce & Marketplace Marketing
Optimise storefronts, product pages, offers, and catalog health on D2C sites and marketplaces.
Marketing Analytics & Dashboarding
Translate GA4 and campaign data into dashboards, narratives, and next actions.
Brand, Positioning & Integrated Planning
Balance performance demand-capture with brand, retention, and go-to-market thinking.
Industry Specialization
Turn capability into proof: run experiments, allocate budget with attribution sense, and build a capstone project.
Experimentation & Growth Thinking
Run structured A/B tests and diagnose funnel leaks across creatives, landing pages, and audiences.
Advanced Analytics & Attribution
Use incremental intuition and cross-channel analysis to allocate budget sensibly.
Martech, Automation & AI Workflows
Use CRM, automation, and AI to cut manual work and raise reporting reliability.
Capstone Project
Deliver an end-to-end integrated digital campaign plan for a real Indian challenger brand.
Capstone Projects
The capstone is an integrated digital campaign plan for a real Indian brand, covering audience, positioning, channel mix, budget, creative pillars, measurement framework, and a review deck. Present it to IMT Ghaziabad faculty and industry practitioners. Choose a brand below or one with faculty approval.
Mamaearth - D2C personal care
Build the full integrated plan for a new-phase growth push: audience and positioning, a paid and organic channel mix, budget logic, creative pillars, lifecycle loops, and a measurement framework.
boAt - D2C audio and lifestyle
Balance brand and performance across the funnel: demand-capture campaigns, creative testing, retention loops, and a measurement framework that ties spend to outcomes.
Nykaa - beauty e-commerce
Lead with storefront and lifecycle: product-page and catalog optimisation, promotions, retention cohorts, and a cross-channel plan with a live dashboard.
Mini Projects
Zepto growth experiment roadmap & boAt performance optimisation case.
Zomato vs Swiggy brand and messaging scan across recent posts.
Cred lifecycle and retention redesign with a cohort dashboard.
GA4 funnel review for an e-commerce store, with an experiment shortlist.
Our Faculty & Mentors
Prof Neha Srivastava
Assistant Professor in Marketing, IMT Ghaziabad
Prof Neha Srivastava is an Assistant Professor in Marketing Area. She is a Fellow of Indian Institute of Management Lucknow. Her research interest includes brand trust, adoption of emerging technologies and consumer’s information ...
Dr. Santosh Shrivastav
Associate Professor in Business Analytics, IMT Ghaziabad
Dr. Santosh Shrivastav is an Associate Professor in Business Analytics Area. He holds a Ph.D. from Jaypee University of Science and technology in the area of mathematics (nonlinear optimization) and has done M.Sc. in Applied Mathe...
Rahul Tripathi
Head of Digital Marketing, Airtel
Rahul Tripathi is a growth and performance marketing professional at Airtel Business, with experience in driving customer acquisition and building scalable, data-driven marketing campaigns. He brings a strong understanding of digi...
Prof Neha Srivastava
Assistant Professor in Marketing, IMT Ghaziabad
Prof Neha Srivastava is an Assistant Professor in Marketing Area. She is a Fellow of Indian Institute of Management Lucknow. Her research interest includes brand trust, adoption of emerging technologies and consumer’s information ...
Dr. Santosh Shrivastav
Associate Professor in Business Analytics, IMT Ghaziabad
Dr. Santosh Shrivastav is an Associate Professor in Business Analytics Area. He holds a Ph.D. from Jaypee University of Science and technology in the area of mathematics (nonlinear optimization) and has done M.Sc. in Applied Mathe...
Rahul Tripathi
Head of Digital Marketing, Airtel
Rahul Tripathi is a growth and performance marketing professional at Airtel Business, with experience in driving customer acquisition and building scalable, data-driven marketing campaigns. He brings a strong understanding of digi...