Batch 4 - Admissions Open
Certification in Product Management with Applied AI Program
Course Duration
6 Months
Eligibility
12th Pass and Above
Learning Mode
Online
Live Classes
8-10 Hours/Week
3.8K+ students have already registered
Course Duration
6 Months
Eligibility
12th Pass and Above
Learning Mode
Online
Live Classes
8-10 Hours/Week
Why Choose This Course?
Get future-ready in PM by learning directly from IIM, IIT professors and leading industry pros.
Receive a Certificate of Completion from iHUB DivyaSampark, IIT Roorkee, recognizing your achievement.
An optional 3-day campus immersion for direct interaction with industry experts and peers.
Receive resume reviews, career coaching, and placement support to land your dream role. (Eligibility: 70% marks and 65% attendance)
Master advanced product management by leveraging AI, analytics, and agent-based systems, with hands-on experience through real-world tools and a capstone project.
Tackle real-world product challenges through case-driven sessions that bridge strategy, user research, and AI integration in modern PM workflows.
Learn directly from IIMs, IITs top-tier faculty and industry experts.
Certification from iHUB DivyaSampark, IIT Roorkee
Receive a Certificate of Completion from iHUB DivyaSampark, IIT Roorkee, recognizing your achievement.
Campus Immersion
An optional 3-day campus immersion for direct interaction with industry experts and peers.
Placement Opportunities
Receive resume reviews, career coaching, and placement support to land your dream role. (Eligibility: 70% marks and 65% attendance)
Advanced Curriculum
Master advanced product management by leveraging AI, analytics, and agent-based systems, with hands-on experience through real-world tools and a capstone project.
Case-Based Learning:
Tackle real-world product challenges through case-driven sessions that bridge strategy, user research, and AI integration in modern PM workflows.
World-Class Faculty:
Learn directly from IIMs, IITs top-tier faculty and industry experts.
*Certificate Eligibility: Minimum 65% overall attendance and 30% marks in cumulative evaluations score
What Will You Learn?
Elevate your product management skills by building AI-powered solutions, integrating agent workflows, and driving innovation through data-driven strategies. Gain real-world experience with hands-on tools and capstone projects that prepare you to lead modern, tech-driven product teams. Position yourself as a strategic leader ready to navigate the future of technology.
Toolkit
Course Details
Duration
6 Months
Course Mode
Online
Certification
From iHUB DivyaSampark, IIT Roorkee
- • The PM Mindset & Mandate
- • Mastering the Problem Space
- • Frameworks for User Empathy
- • Vision, Strategy & the North Star
- • Design Thinking for PMs
- • Foundations of Usability
- • Stakeholder Management & PRDs
- • Design Systems & Scalable Culture
- • Agile, Scrum & Kanban
- • Metrics That Matter
- • Digital Business Models
- • GTM Strategy & Growth Loops
- • Principles of Great Strategy
- • AI Concepts for PMs
- • AI Product Strategy
- • AI as an Ideation Partner
- • AI & UX/UI Evolution
- • The No-Code Revolution for PMs
- • APIs-as-a-Product
- • Building an AI App (Part 1 & 2)
- • Responsible AI & Safety
- • New Metrics for AI
- • GTM for AI Products
- • Pitching & PM Career Prep
- • Capstone Project Delivery
- • Semester 1 Project: Digital Product Strategy + MVP Plan
- • Semester 2 Project: AI-Augmented Product Prototype + GTM Plan + Ethics Checklist
Projects
Onboarding Funnel Audit & Wireframe
Take PhonePe’s public onboarding flow — download from the Play Store, screenshot every step. Map the funnel, identify five friction points using public reviews as evidence, write a one-pager prioritising three fixes by impact-vs-effort, and ship Figma wireframes for the top fix. This is what a Product Analyst portfolio piece actually looks like.
DECISION OUTPUT
A prioritised three-fix recommendation with wireframes ready for design review.
AI Personalised-Stylist Spec
Write the complete spec for an AI-powered ‘Personalised Stylist’ feature on Myntra. Define the ML/LLM evaluation approach, the data needs, fallback behaviour when the model is uncertain, ethical considerations (recommendation diversity, body positivity), and the rollout plan. Then defend it in a live panel review — the closest dress rehearsal for a Senior PM interview loop.
DECISION OUTPUT
A defendable AI-feature spec ready for cross-functional review with engineering, design, and legal.
Please Note :- "Due to the evolving nature of the industry expectations and partner institute feedback, some syllabus aspects may change. Any updates will be communicated during the Inauguration Session(s) or at the start of the relevant module". The project deliverables or case studies for your batch may differ, as per the decision of the Institute or Course Faculty
Meet Our Instructor Team
Senior Product Manager @ Adobe | IIM Bangalore | IIT (ISM) | Ex-Microsoft, BCG, Samsung Research
Senior Product Manager @ Adobe | IIM Bangalore | IIT (ISM) | Ex-Microsoft at BCG, Samsung Research. Ashay's work focuses on advancing excellence in Product, driving impactful research and industry-ori...
Senior Product Manager @ Adobe | IIM Bangalore | IIT (ISM) | Ex-Microsoft, BCG, Samsung Research
Senior Product Manager @ Adobe | IIM Bangalore | IIT (ISM) | Ex-Microsoft at BCG, Samsung Research. Ashay's work focuses on advancing excellence in Product, driving impactful research and industry-ori...
*Note: Instructors teaching your batch may change based on specific module expertise, or circumstances such as personal emergencies, unavailability etc.