Digital Marketing with Applied AI
Batch Start Date
January 24, 2026
Course Duration
6 Months
Eligibility
Graduate & Above
Learning Mode
Online
Live Classes
3 Hours/Week
1.2K+ students have already registered
Batch Start Date
January 24, 2026
Course Duration
6 Months
Eligibility
Graduate & Above
Learning Mode
Online
Live Classes
3 Hours/Week
Why Choose This Course?
Learn with IIM's Strategic Depth, Lead with Global Impact.
Receive a Certificate of Completion from IIM Trichy, recognizing your achievement.
Launch into a high-growth, future-proof career with in-demand skills.
Access cutting-edge content, simulations, and evaluations focused on real-time project implementation.
Engage in real-world, interactive case-based sessions that connect theory with practical business challenges.
Learn directly from IIM Trichy’s top-tier faculty.
Get interview-focused coaching and AI-powered practice sessions, all designed to boost your chances in competitive hiring (Industry readiness is exclusively facilitated by Masai for students who meet the eligibility criteria of a 50% cumulative evaluation score).
Certification from IIM Trichy
Receive a Certificate of Completion from IIM Trichy, recognizing your achievement.
Future-Proof Career Gateway
Launch into a high-growth, future-proof career with in-demand skills.
Advanced Curriculum
Access cutting-edge content, simulations, and evaluations focused on real-time project implementation.
Case-Based Learning
Engage in real-world, interactive case-based sessions that connect theory with practical business challenges.
World-Class Faculty
Learn directly from IIM Trichy’s top-tier faculty.
Industry Readiness
Get interview-focused coaching and AI-powered practice sessions, all designed to boost your chances in competitive hiring (Industry readiness is exclusively facilitated by Masai for students who meet the eligibility criteria of a 50% cumulative evaluation score).
*Certificate Eligibility: Minimum 70% overall attendance and 35% marks in cumulative evaluations score.
What Will You Learn?
Develop user-centered campaign thinking, leveraging advanced tools and prompt engineering for compelling content. Work on real-world digital marketing case studies to build a robust portfolio. Gain expertise in the next frontier of online growth through practical application and strategic insights. You'll achieve a top 1% edge in a rapidly evolving digital landscape and be ready to lead data-driven marketing teams with strategic expertise.
Toolkit
Course Details
Duration
6 Months
Course Mode
Online
Certification
From IIM Trichy
- • Introduction to Marketing
- • Introduction to Digital Marketing
- • Gen AI applications in marketing
- • Introduction to Content Management System
- • SEO and Keyword Optimization
- • Fundamentals of Social Media Content Management
- • Content Strategy with AI
- • Digital Tools for Website Development
- • Introduction to Google Analytics
- • Measuring and Optimizing Websites Using Analytics Tools
- • Digital Channels and Touch Points
- • Creating and using customer personas
- • Segmentation & Personalization
- • Mapping the Consumer Journey
- • Funnel Approach
- • SEM and PPC Fundamentals
- • Social Media Marketing & Social Listening
- • Creating Posts with AI
- • Campaign Automation & AI
- • Ad Budgets
- • Ad Copy & Creatives with AI
- • Targeting & Smart Bidding
- • Role of AI in analytics
- • Analytics using AI - Segmentation, Sentiment Analysis
- • Analytics using AI - Campaign Response and Churn Prediction
Programme Directors
Prof. Meenakshi N
Associate Professor (IIM Trichy)
Meenakshi Nagarajan is an Associate Professor of Marketing at IIM Tiruchirappalli, with prior experience at IMI New Delhi and Goa Institute of Management. She holds a PhD from FMS Delhi and a Master’s...
Prof. Krishna Teja Perannagari
Assistant Professor (IIM Trichy)
Dr. Krishna Teja Perannagari is an academic and customer advocate specializing in marketing, customer management strategies, and analytics. He holds a Ph.D. in Marketing from IIM Kashipur, an MBA in M...
Prof. Meenakshi N
Associate Professor (IIM Trichy)
Meenakshi Nagarajan is an Associate Professor of Marketing at IIM Tiruchirappalli, with prior experience at IMI New Delhi and Goa Institute of Management. She holds a PhD from FMS Delhi and a Master’s...
Prof. Krishna Teja Perannagari
Assistant Professor (IIM Trichy)
Dr. Krishna Teja Perannagari is an academic and customer advocate specializing in marketing, customer management strategies, and analytics. He holds a Ph.D. in Marketing from IIM Kashipur, an MBA in M...
Hear from our Students
In the Spotlight
Masai and IIM Trichy have launched two new programs: Digital Marketing with Applied AI and Product Management for the Agile...
Masai has partnered with IIM Trichy to redefine management and tech education. A powerful step toward future-ready careers.
Masai and IIM Trichy are launching two 6-month AI-powered programs in Digital Marketing and Product Management.
IIM Trichy and Masai are launching two 6-month AI-driven programs in Digital Marketing and Product Management.