Certification in Digital Marketing

Learn SEO, social media, email marketing, and analytics with industry-leading tools
8+ tools such as Google Analytics, SEMrush, Ahrefs, Google Ads, Facebook Ads
Gain hands-on experience through real-world campaigns and a capstone project

Course Duration

6 Months

Eligibility

12th Pass and Above

Learning Mode

Online

Live Classes

8-10 Hours/Week

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1.3K+ students have already registered

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Why choose this Program?

From SEO to AI-Powered Ads – Build, Optimize, and Scale

The Prized IIM Prestige

Fully online Digital Marketing program under the prestigious IIM brand.

Comprehensive Curriculum

Learn everything from SEO to AI-powered ads, and build expertise in digital marketing strategies and tools.

Certification & Network

Earn a prestigious IIM Sirmaur certification, recognized in the industry, and expand your professional network.

Future-Proof Career Gateway

Launch into a high-growth, future-proof digital marketing career with in-demand skills

Placement Opportunities

Receive resume reviews, career coaching, and placement support to land your dream role. (Eligibility: 7+ CGPA and 75% attendance)

Exposure to Cutting-Edge Techniques

Master the latest marketing trends, including AI, automation, and advanced analytics.

*Certificate Eligibility: Minimum 75% overall attendance and 30% marks in cumulative evaluations score.

What Will You Learn?

In the Certificate Program in Digital Marketing from IIM Sirmaur, you will master core digital marketing concepts, explore key strategies across SEO, SEM, social media, and content marketing, and develop data-driven campaign management skills. Learn to leverage analytics tools to optimize marketing efforts and drive engagement. Apply your knowledge in practical projects to build impactful, results-driven digital marketing campaigns.

What Will You Learn?

Toolkit

Tool 1
Tool 2
Tool 3
Tool 4
Tool 5
Tool 6
Tool 7
Tool 8
Tool 9

Course Details

Duration

6 Months

Course Mode

Online

Certification

From IIM Sirmaur

Module 0: Program Orientation
  • • Introduction and orientation
  • • LMS and other details
Module 1: Foundations of Digital Marketing
  • • Fundamentals of Marketing (STP, 4Ps)
  • • Evolution of Marketing (from traditional to digital)
  • • Digital Marketing Spectrum
  • • P-O-E-M (Paid, Owned, Earned Media) framework
  • • Factors Impacting Digital Marketplace
  • • Digital Marketing Business Models
Module 2: Understanding the Digital Customer
  • • Modern customer behavior and decision-making
  • • Creating and using customer personas
  • • Segmentation strategies in digital contexts
  • • The digital marketing funnel
  • • Balancing privacy with personalized marketing
Module 3: Search Marketing and Display Advertising
  • • Search Engine Marketing: SEO and SEA fundamentals
  • • On-page, off-page, technical SEO
  • • Overview of keyword research
  • • Paid Search
  • • Google Display Network
  • • How display advertising works
  • • Getting most out of display creative
  • • Challenges in Display advertising
Module 4: Email marketing, Social media marketing & Content Strategy
  • • Email Strategies and Execution
  • • Integrating Email with other channels
  • • Marketing in social media
  • • Social media advertising considerations
  • • Content marketing
  • • Amplification using UGC
  • • Influencer marketing
Module 5: Digital Marketing Campaign Management & Mobile Marketing
  • • Elements of Digital Campaign
  • • Search and Display Advertising Execution
  • • Campaign Analytics and Marketing ROI
  • • Identifying KPIs
  • • Campaign metrics and ROI
  • • Mobile Marketing
Module 6: Product Listing & Omnichannel Integration
  • • Product listing – Point of Parity & Point of Distinction
  • • Strategies for online and offline integration
  • • E-Commerce vs M-Commerce vs Q-Commerce
  • • Techniques for customer acquisition and retention
Module 7: AI and Marketing
  • • Introduction to AI and Marketing
  • • AI integration Archetypes
  • • Decision-driven Analytics
  • • Marketing Automation
  • • Agentic AI and MCP
Module 8: Web and Text Analytics for Digital Marketing
  • • Web scraping for marketing intelligence
  • • Topic modeling on user-generated content
  • • Sentiment analysis and opinion mining
  • • Synthetic Consumers
  • • Self-evolving agents
Module 9: Customer & Marketing Campaign Analytics
  • • Customer Segmentation using RFM Analysis
  • • Customer Lifetime Value
  • • Customer churn prediction using classification models
  • • Sales analytics applications in digital marketing
  • • Forecasting monthly ad revenue from Google Ads and Instagram campaigns
Module 10: Digital Marketing Careers

Please Note :- "Due to the evolving nature of the industry expectations and partner institute feedback, some syllabus aspects may change. Any updates will be communicated during the Inauguration Session(s) or at the start of the relevant module"

Meet our Instructor Team

Dr. Anuj Jain

Dr. Anuj Jain

Assistant Professor, IIM Sirmaur

Dr. Anuj Jain earned his doctorate in Marketing from XLRI – Xavier School of Management, Jamshedpur, with a specialization in the intersection of marketing and technology. His research focuses on the ...

Dr. Karthikeyan Balakumar

Dr. Karthikeyan Balakumar

Assistant Professor, IIM Sirmaur

Dr. Karthikeyan Balakumar is a Ph.D. in Marketing from IIM Calcutta. He has a PGDM from IIM Trichy and has also secured the Gold Medal for Academic proficiency in Marketing from there. His research in...

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