Certification in AI-Powered Product Management & Growth Marketing Program
Course Duration
5 Months
Live Sessions
2.5 Hours/Week
Eligibility
Undergraduate Students
Learning Mode
Online
1.3K+ students have already registered
Course Duration
5 Months
Live Sessions
2.5 Hours/Week
Eligibility
Undergraduate Students
Learning Mode
Online
Why choose this Program?
Learn with IIM's Strategic Depth, Lead with Global Impact.
Receive a Certificate of Completion from IIM Rohtak, recognizing your achievement.
Launch into a high-growth, future-proof product management career with in-demand skills.
Access cutting-edge content, simulations, and evaluations focused on real-time project implementation.
Learn directly from IIM Rohtak’s top-tier faculty and industry experts.
Build valuable connections with peers, faculty, and industry leaders for career growth.
Engage in an optional 2-day offline experience at IIM Rohtak for product labs, workshops, and networking.
Prestigious Certification:
Receive a Certificate of Completion from IIM Rohtak, recognizing your achievement.
Future-Proof Career Gateway:
Launch into a high-growth, future-proof product management career with in-demand skills.
Advanced Curriculum:
Access cutting-edge content, simulations, and evaluations focused on real-time project implementation.
World-Class Faculty:
Learn directly from IIM Rohtak’s top-tier faculty and industry experts.
Vibrant Professional Networking:
Build valuable connections with peers, faculty, and industry leaders for career growth.
Campus Immersion:
Engage in an optional 2-day offline experience at IIM Rohtak for product labs, workshops, and networking.
*Certificate eligibility: Minimum 75% live attendance and 30% marks in cumulative evaluation scores.
What Will You Learn?
Elevate your career with the AI-Powered Product Management & Growth Marketing Program. This intensive course equips you to build, launch, market, and scale digital products. Master agentic AI, using ChatGPT, OpenAI Assistants API, and Midjourney for automation and personalization. Learn product thinking, UX, digital growth channels, and apply AI-driven strategies to your campaigns. The program culminates in a Capstone Project to launch a digital product, ensuring you gain a competitive edge in data-driven leadership.
Toolkit
Course Details
Duration
5 Months
Course Mode
Online
From IIM Rohtak
- • ICPs and market segmentation, Positioning, Brand storytelling. Tools: HubSpot, Canva.
- • Product concept, Concept maps, concept combination table, Product lifecycle.
- • Wireframes, user flows, prototyping, Usability testing, Retention analysis. Tools: Figma, Hotjar.
- • AI-driven personalization, Journey orchestration using LLMs, Predictive analytics. What is Agentic AI, Agentic vs traditional AI, properties of autonomous agents, Assistants API, and human-in-the-loop AI ethics. Tools: ChatGPT, OpenAI Assistants API, Midjourney, Looker Studio.
- • Problem-solution fit, competitor analysis, business model canvas, strategic canvas.
- • Performance marketing, Paid ads (Meta, Google), SEO/SEM, email, influencer marketing, Campaign optimization and performance marketing. Tools: Meta Ads, Google Ads.
- • Roadmapping, Sprint planning, Stakeholder management. Tools: Jira, Notion.
- • Team-based project to build a roadmap on product MVP, launch, and growth.
Programme Faculty Incharge
Dr. Rubina Chakma
Marketing and Strategy, IIM Rohtak
Linkedin ›Dr. Rubina is an Assistant Professor in the Marketing and Strategy Area at Indian Institute of Management Rohtak. She holds a Ph.D. in Strategy from IIT Delhi and an MBA from Motilal Nehru National In...
Dr. Rubina is an Assistant Professor in the Marketing and Strategy Area at Indian Institute of Management Rohtak. She holds a Ph.D. in Strategy from IIT Delhi and an MBA from Motilal Nehru National In...
Dr. Rubina Chakma
Marketing and Strategy, IIM Rohtak
Linkedin ›Dr. Rubina is an Assistant Professor in the Marketing and Strategy Area at Indian Institute of Management Rohtak. She holds a Ph.D. in Strategy from IIT Delhi and an MBA from Motilal Nehru National In...
Dr. Rubina is an Assistant Professor in the Marketing and Strategy Area at Indian Institute of Management Rohtak. She holds a Ph.D. in Strategy from IIT Delhi and an MBA from Motilal Nehru National In...
Panelists - IIM Rohtak
Disclaimer: The faculties mentioned have contributed to developing the program curriculum, and a few of them will also be conducting sessions as part of the program.