10 Months, Two Perspectives
Weekly live lectures by IIM Lucknow professors, plus 10 live masterclasses and workshops led by industry leaders.
Strategic Marketing. Straight from IIM Lucknow.
A 10-month live programme from India's #5 ranked B‑school, taught by IIM Lucknow's own marketing faculty.
Open to graduates (50%+) with 4+ years of work experience
- Est.
1984IIM Lucknow - #5 in
ManagementNIRF 2025 - Triple Crown
AccreditationAACSB, AMBA, EQUIS - 10
MonthsLive Online · Weekends
More than a certificate. A career upgrade.
IIM Lucknow's classroom, industry leaders' playbooks and a campus experience, in one 10-month programme.
Executive Alumni Status
Add ₹10,000 + GST for a lifelong @iimlexecalumni.ac.in ID, campus library access, and IIM Lucknow updates for life.
3 Days at IIM Lucknow
Learn on campus, in person. Included in your fee.
Invite Only
Selective admissions.
IIM Lucknow Certificate
A credential that carries weight on every resume and LinkedIn profile.
Learn from a former Dean of IIM Lucknow.
Your core modules are taught live by IIM Lucknow's own marketing professors.
- 30 Teaching awards
- Former Dean IIM Lucknow
- 20+ years Academia, industry and research
Prof. Rajeev Kumra
Professor of Marketing,
IIM Lucknow
- Former Dean, IIM Lucknow |
Former Director, TAPMI - 11x Best Faculty |
21x Best Course Taught
Prof. Ashish Dubey
Professor of Marketing,
IIM Lucknow
- Faculty-in-Charge, IIM Lucknow
Enterprise Incubation Centre - 20+ years across academia,
industry and research
What you'll master in 10 months.
3 levels. 9 modules. Live every Sunday, 10:00 AM to 1:15 PM.
Level 1
Foundation
Sharpen the fundamentals, with AI in your toolkit.
Marketing mix, STP, PESTEL, 5C, customer journeys and CLV/CAC, applied to today's markets.
Use AI to produce research, positioning, briefs and media plans that meet a leader's standard.
You'll build
A full market analysis, a customer insight map and a retention plan.
Hiring for these skills
Level 2
Strategy & Growth
Own the commercial engine.
Go-to-market, channel economics and high-performing sales teams.
Pricing, Porter, Blue Ocean and KPIs that drive long-term growth.
SEO, SEM, social and content-led growth, measured with real analytics.
Connect every rupee of spend to revenue, margin and payback.
You'll build
A GTM strategy, a sales plan and a strategic marketing plan with a budget behind it.
Hiring for these skills
Level 3
Digital & Communication
Lead marketing in the age of AI.
Omnichannel storytelling, attribution and brand reputation in viral cycles.
Forecast demand and churn, personalise at scale, and manage algorithmic bias.
Spot, scope and evaluate AI agents that automate marketing workflows.
You'll build
An integrated comms strategy, a predictive marketing system and an AI-ready workflow.
Hiring for these skills
Capstone
Pitch your strategy to IIM Lucknow faculty.
Build an end-to-end marketing strategy and digital campaign prototype for a brand you know: Zepto, Mamaearth, boAt, Nykaa or CRED. Then present it the way a CMO would.
*Modules, timing and sequence are indicative and may change to suit participant profile and programme hours. Kindly refer to the brochure for detailed programme content.
*Session recordings may be available on the LMS for a limited period, in non-downloadable format, at faculty discretion.
Industry Lab: where AI meets the marketing floor.
10 live masterclasses. Real leaders, real tools, real problems. Each one lands alongside what you're learning in class.
-
Week 3
Winning in the Age of Intelligent Markets
-
Week 8
The Future of Market Research: Synthetic Consumers and Digital Twins
-
Week 12
Next-Generation Sales: Intelligent Prospecting to Revenue Growth
-
Week 17
Outsmarting the Competition: Strategy in the Intelligence Economy
-
Week 21
The GEO Reckoning: Budget, Attribution & Org Design for AI Search
-
Week 25
Pricing Beyond Cost: Revenue Optimization for Modern Markets
-
Week 29
Build vs. Buy: The Creative Organization in the GenAI Era
-
Week 33
From Customer Data to Customer Delight
-
Week 37
Agentic Commerce: When AI Agents Do the Buying
-
Week 41
Managing Brand Trust in an Always-On World
Hands-on with tools like
Perplexity 
HubSpot Apollo.io 
Zapier
Perplexity HubSpot Apollo.io 
HubSpot 
Apollo.io Zapier 
Zapier Led by people who run marketing today.
Vivek Shah
25+ years
Rahul Tripathi
8+ years
Kaushik Sen Deka
7+ years
Sudhanshu Bhatia
9+ years
Kausik R
9+ years
3 days at IIM Lucknow. Included in your fee.
Step onto the campus where India's business leaders are made.
- Faculty-led workshops and live marketing clinics
- Capstone collaboration, in person
- Networking dinner with peers, alumni and leaders
- An IIM Lucknow merchandise kit to take home
Carry the IIM Lucknow name forward.
Earn the Certificate in Advanced Programme in Strategic Marketing Excellence from IIM Lucknow. Verified, shareable and ready for LinkedIn in one click.
Four steps to your seat.
Rolling admissions. Seats fill in order.
- 01
Apply
Submit your application with a ₹800 + GST fee.
- 02
Counselling & documents
Book your seat with ₹8,500 + GST and share your graduation marksheet (50%+) and 4+ years work experience proof.
- 03
IIM Lucknow selection
IIM Lucknow evaluates your profile and confirms selection, subject to eligibility.
- 04
Offer & enrolment
Receive your offer letter and pay the balance to confirm your seat.
- Then
Inaugural session
6 December 2026
An investment in the next decade of your career.
Transparent fees. Flexible ways to pay.
Total
₹2,77,500 + GST
Application fee
₹800 + GST Registration fee
₹8,500 + GST Application and registration fees (₹9,300 + GST) are refundable, subject to a deduction of ₹2,500 + GST, if not selected.
Programme fee Refundable as per refund policy
₹2,68,200 + GST Payment options
Upfront
₹2,68,200
+ GST
Two instalments
Instalment 1 ₹50,000
Instalment 2 ₹2,18,200
+ GST
EMI via NBFC partners
Up to 12 months
Custom EMI options available
What's included
- IIM Lucknow certificate
- Live online
classes - 10 Industry Lab masterclasses
- 3-day campus immersion
- AI-integrated capstone
Refund as per Refund & Withdrawal Policy
FAQ
10 months, live online, every Sunday from 10:00 AM to 1:15 PM. The inaugural session is on 6 December 2026.
Yes. Classes run only on Sundays, about 3 hours a week.
Core modules are taught by IIM Lucknow faculty. 10 live masterclasses are led by industry leaders.
You build an end-to-end marketing strategy and campaign prototype for a real brand, and present it to an IIM Lucknow faculty panel.
Yes. The 3-day immersion at IIM Lucknow is part of your programme fee.
Graduates or postgraduates with 50%+ marks in graduation and 4+ years of work experience.
Your graduation marksheet and proof of 4+ years of work experience.
Apply, complete counselling and submit documents. IIM Lucknow then reviews your profile and confirms your seat, subject to eligibility.
One cohort of 90. Admissions are rolling, so seats fill in order.
₹2,77,500 + GST.
Yes. Choose upfront, two instalments, or custom EMI options of up to 12 months via NBFC partners.
The ₹9,300 + GST paid till date is refunded, subject to a deduction of ₹2,500 + GST .
Programme fee is refundable subject to the refund policy guidelines set by IIM Lucknow
The Certificate in Advanced Programme in Strategic Marketing Excellence from IIM Lucknow, verifiable and shareable on LinkedIn.
No. It's optional: a one-time ₹10,000 + GST, paid to IIM Lucknow near the end of the programme.
An @iimlexecalumni.ac.in email ID, on-site campus library access, lifelong access to the Executive Alumni network, and IIM Lucknow updates.
Classes start in
--Days --Hrs --Mins --Secs
90 seats. One cohort. Your move.
Programme commences 6 December 2026.
Programme starts6 December 2026