Batch 4 - Admissions Open
Become the Product Manager Every AI-First Company Needs
Learn how companies build, scale, and manage digital products using AI, user insights, strategy & data-driven decision making — through BITSoM.
Qualifier Test Date
July 19, 2026
Course Duration
6 months
Time Commitment
8-10 Hours/week
Eligibility
12th Pass and Above
Learning Mode
Online
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Qualifier Test Date
July 19, 2026
Course Duration
6 months
Time Commitment
8-10 Hours/week
Eligibility
12th Pass and Above
Learning Mode
Online
Program Benefits
Everything You Need to Transition Into High-Value Roles
BITSoM Certification
Earn certification from BITSoM — credential that stand out on any profile.
(Minimum 65% overall attendance and 35% marks in cumulative evaluations score.)
Campus Immersion
On-campus workshops at the BITS Pilani ecosystem. Not just online — real networking, real experiences.
Industry Mentorship
Direct mentorship from professionals working inside analytics, strategy & AI-driven business functions.
Target Job Roles
Product Manager, AI Product Manager, Product Analyst, Growth Product Manager, and more.
Salary Range Uplift
Move from stagnant pay bands into ₹12–30 LPA roles where AI + product management skills command a premium.
Career Support System
Resume building, mock interviews, hiring assistance & industry exposure. A full launch pad, not just a course.
Career Outcomes
Product Manager
₹15 LPA - ₹62 LPA
Identify user problems, define product requirements, and work with design, engineering, and business teams to build and improve digital products.
Source: GlassdoorAI Product Manager
₹16 LPA - ₹62 LPA
Build AI-powered products, work with data and AI systems, and collaborate with cross-functional teams to create intelligent user experiences and drive product decisions.
Source: GlassdoorData Product Manager
₹20 LPA - ₹60 LPA
Analyze data products, build insights from large datasets, track business metrics, and collaborate with teams to create scalable data-driven solutions and better decision-making.
Source: GlassdoorGrowth Product Manager
₹12 LPA - ₹23 LPA
Analyze user behavior, run growth experiments, and optimize acquisition, retention, and engagement strategies to scale product growth and improve user conversion.
Source: GlassdoorProduct Management hiring in India grew 42% in 2025
AI Product Managers can earn 10–40% higher salaries
Companies increasingly prefer PMs with AI, analytics & business skills
India added 2.9 lakh AI jobs in 2025 alone
Meet our fabulous mentors
Dr. Srinivas Pingali
Adjunct Professor and Head of BRAIN (BITSoM Research in AI and Innovation) Lab
Professor Srinivas Pingali has over three decades of varied experience in education and training,product development and, sales & marketing in multinationals, entrepreneurial companies and academic in...
Dr. Srinivas Pingali
Adjunct Professor and Head of BRAIN (BITSoM Research in AI and Innovation) Lab
Professor Srinivas Pingali has over three decades of varied experience in education and training,product development and, sales & marketing in multinationals, entrepreneurial companies and academic in...
What Will You Learn?
This course blends academic rigor with hands-on learning, equipping you with skills in Agentic AI — the next frontier of autonomous systems. Gain expertise in user-centered product thinking, leverage tools and advanced prompt engineering, and work on 6+ real-world projects.
Toolkit
Course Details
Duration
6 Months
Course Mode
Online - Sat: 6–7:30 PM & Sun: 11 AM–12:30 PM
Certification
From BITSoM
- • Product Management fundamentals and strategic thinking
- • Market & environment scanning to spot opportunities
- • Structured ideation and proposition building
- • Feasibility analysis and platform strategy basics
- • Design thinking with personas and user journeys
- • Feature prioritisation and MVP planning
- • Prototyping with strong UX/UI foundations
- • Tech selection, development flow, and release basics
- • Foundations of agentic AI for product thinking
- • Prompt engineering (core + advanced patterns, including RAG)
- • Agent frameworks, tool invocation, and multimodal workflows
- • LLM-driven prototyping, no/low-code agents, LLMOps, and Responsible AI
- • Project management foundations and delivery approaches
- • Agile principles with Scrum framework, roles, and ceremonies
- • Roadmaps, backlog management, prioritisation, and Jira usage
- • Stakeholder alignment, communication, and ethics in product work
- • Marketing strategy frameworks and branding fundamentals
- • Promotion mix (7P) and digital marketing essentials
- • Consumer behaviour and growth acceleration levers
- • Sales, distribution strategy, and sustainable product thinking
- • Pricing strategy and customer service fundamentals
- • Market research and data-driven decision-making basics
- • Core analytics including regression (applied understanding)
- • Product metrics, media metrics, CLV, and A/B testing
- • Design and build an AI-enhanced product solving a real user problem
- • Apply product thinking: discovery, MVP, build and launch approach
- • Integrate Generative AI and agentic systems into the product solution
Hear from our Students
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