Why choose this Programme?

Learn. Apply. Accelerate Your Marketing Career.

World-Class Faculty

Learn from BITSoM’s faculty with experience from institutes like Harvard, Wharton, and NYU Stern and many more.

Try-Relevant Curriculum

Integrated AI and digital marketing strategies designed for today’s market.

Hands-On Experience

Build skills through live projects and a capstone marketing campaign.

Live Mentorship

Engage in real-time online classes with personalized expert guidance.

Prestigious Certification

Earn a certificate from BITSoM and PwC Academy recognized by global employers.

Placement Opportunities

Receive resume reviews, career coaching, and placement support to land your dream role. (Eligibility: 7+ CGPA and 65% attendance)

World-Class Faculty

Learn from BITSoM’s faculty with experience from institutes like Harvard, Wharton, and NYU Stern and many more.

Try-Relevant Curriculum

Integrated AI and digital marketing strategies designed for today’s market.

Hands-On Experience

Build skills through live projects and a capstone marketing campaign.

Live Mentorship

Engage in real-time online classes with personalized expert guidance.

Prestigious Certification

Earn a certificate from BITSoM and PwC Academy recognized by global employers.

Placement Opportunities

Receive resume reviews, career coaching, and placement support to land your dream role. (Eligibility: 7+ CGPA and 65% attendance)

Certificate Eligibility: Minimum 65% overall attendance and 35% marks in cumulative evaluations score.

What will you learn?

Develop user-centered campaign thinking, leveraging advanced tools and prompt engineering for compelling content. Work on 6+ real-world digital marketing projects to build a robust portfolio. Gain expertise in the next frontier of online growth through practical application and strategic insights. You'll achieve a top 1% edge in a rapidly evolving digital landscape and be ready to lead data-driven marketing teams with strategic expertise.

Toolkit

Course Details

Duration

6 Months

Course Mode

Online

Certification

From BITSoM and PwC Academy

Module 1: Marketing Foundations with AI Lens

• Welcome to the Future of Digital Marketing
• Marketing Mix 4.0
• 7Ps of Marketing
• Consumer Behaviour and Branding in the Digital Economy
• Integrated Marketing Communications - Journey Mapping (AIDAS)
• Guest Speaker 1

Module 2: Digital Marketing Reinvented

• Introduction to Digital Marketing and its elements
• Website, Mobile Apps and UX/UI
• Search Engine Optimisation in the AI world
• Search Engine Marketing
• Social Media Marketing and role of AI
• Influencer & Community Marketing, AI Influncers
• Display Advertising
• Email Campaigns
• Online Reputation Management
• Viral Loops & Growth Hacking

Module 3: MarTec and AI

• Introduction to MarTec
• GenAI 101 for Marketers
• AI Image, Audio, and Video Creation
• Privacy, Ethics & Trust in AI Marketing
• Emerging Trends: Agentic AI, Personal AI & Hyperautomation

Module 4: E-Commerce Marketing

• Display Ads and Targeting.
• Social Media Strategy.
• Influencers, Communities, and Online Reputation.

Module 5: Digital Marketing Analytics

• Introduction to Digital Marketing Analytics
• MR Using AI Tools & Customer Segmentation
• Customer Journey and Attribution Models
• A/B Testing and Optimisation Strategies
• Social Media & Influencer Analytics; Predictive Analytics
• Dashboards & Visualisation for Marketing Teams
• Data Driven Customer Retention

Module 6: Bridging Learning with Practice

• Building a Personal Brand with LinkedIn and AI Tools
• Digital Marketer Roles: Mock Interviews & Roleplay
• Summary and Concluding Session, Set up for Projects

Instructors & Industry Experts

Dr. Srinivas Pingali

Adjunct Professor, BITSoM & Ex-Professor of Practice, IIM Udaipur

Professor Srinivas Pingali has over three decades of varied experience in education and training,product development and, sales & marketing in multinationals, entrepreneurial companies and academic in...

Dr. Mark Ratchford

Professor of Practice of Marketing, Tulane University

Dr. Mark Ratchford is currently a Professor of the Practice of Marketing at Tulane University. Previously, he served as an Assistant Professor of Marketing at the Owen Graduate School of Business, Van...

Dr. Ashish Galande

Assistant Professor, State University of New York at Plattsburgh

Dr. Ashish Galande is a marketing academic and industry professional with a distinguished background in both research and corporate analytics. He holds a PhD in Marketing from Deakin University and co...

Philip Zerrillo

Professor, Sasin School of Management

Professor Philip Zerrillo is an accomplished academic and business leader with extensive global experience in management education, executive leadership, and advisory roles. His areas of expertise inc...

Prof. Kiran Pedada

Associate Professor, University of Manitoba

Prof. Kiran Pedada is The Associates Fellow in Marketing and Inclusive Business and Associate Professor at the Asper School of Business at the University of Manitoba. Previously, he was an Assistant P...

Srinivas Atreya

CTO, Avika | Faculty IIM Udaipur & ISB

An Alumnus of REC Trichy with 30 years of experience in the data & machine learning space across US, UK and India. Specialize in deep neural networks and optimizing inference loads on low powered dev...

Hitesh Motwani

Generative AI, ML & ChatGPT Trainer, Agentic AI expert

Hitesh Motwani is a globally recognized Generative AI and Machine Learning expert with over 17 years of experience in digital transformation, AI implementation, and executive leadership training. A so...