Professional Certificate in
Digital Marketing and Analytics with AI

Professional Certificate in
Digital Marketing and Analytics with AI

Industry Partner PwC Academy

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  • Learn from BITSoM’s world-class faculty and top marketing leaders
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  • 10+ tools like ChatGPT, Meta Ads, and Google Analytics
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  • Gain AI marketing skills and create real campaigns in a capstone project

Qualifier Test Date

January 04, 2026

Programme Duration

6 Months

Time Commitment

6-7 Hours/Week

Eligibility

12th Pass and Above

Program Chair

Dr. Srinivas Pingali
Adjunct Professor, BitSoM

Learning Mode

Online

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1.2K+ students have already registered

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What Will You Learn?

Develop user-centered campaign thinking, leveraging advanced tools and prompt engineering for compelling content. Work on 6+ real-world digital marketing projects to build a robust portfolio. Gain expertise in the next frontier of online growth through practical application and strategic insights. You'll achieve a top 1% edge in a rapidly evolving digital landscape and be ready to lead data-driven marketing teams with strategic expertise.

Toolkit

Toolkit 1
Toolkit 2
Toolkit 3
Toolkit 4
Toolkit 5
Toolkit 6
Toolkit 7
Toolkit 8
Toolkit 9
Toolkit 10
Toolkit 11
Toolkit 12

Course Details

Duration

6 Months

Course Mode

Online

Certification

From BITSoM and PwC Academy

Module 1: Marketing Foundations with AI Lens

  • Welcome to the Future of Digital Marketing
  • Marketing Mix 4.0
  • 7Ps of Marketing
  • Consumer Behaviour and Branding in the Digital Economy
  • Integrated Marketing Communications - Journey Mapping (AIDAS)
  • Guest Speaker 1

Module 2: Digital Marketing Reinvented

  • Introduction to Digital Marketing and its elements
  • Website, Mobile Apps and UX/UI
  • Search Engine Optimisation in the AI world
  • Search Engine Marketing
  • Social Media Marketing and role of AI
  • Influencer & Community Marketing, AI Influncers
  • Display Advertising
  • Email Campaigns
  • Online Reputation Management
  • Viral Loops & Growth Hacking

Module 3: MarTec and AI

  • Introduction to MarTec
  • GenAI 101 for Marketers
  • AI Image, Audio, and Video Creation
  • Privacy, Ethics & Trust in AI Marketing
  • Emerging Trends: Agentic AI, Personal AI & Hyperautomation

Module 4: E-Commerce Marketing

  • Display Ads and Targeting.
  • Social Media Strategy.
  • Influencers, Communities, and Online Reputation.

Module 5: Digital Marketing Analytics

  • Introduction to Digital Marketing Analytics
  • MR Using AI Tools & Customer Segmentation
  • Customer Journey and Attribution Models
  • A/B Testing and Optimisation Strategies
  • Social Media & Influencer Analytics; Predictive Analytics
  • Dashboards & Visualisation for Marketing Teams
  • Data Driven Customer Retention

Module 6: Bridging Learning with Practice

  • Building a Personal Brand with LinkedIn and AI Tools
  • Digital Marketer Roles: Mock Interviews & Roleplay
  • Summary and Concluding Session, Set up for Projects

Instructors & Industry Experts

Dr. Srinivas Pingali

Dr. Srinivas Pingali

Adjunct Professor, BITSoM & Ex-Professor of Practice, IIM Udaipur

Professor Srinivas Pingali has over three decades of varied experience in education and training,product development and, sales & marketing in multina...

Dr. Mark Ratchford

Dr. Mark Ratchford

Professor of Practice of Marketing, Tulane University

Dr. Mark Ratchford is currently a Professor of the Practice of Marketing at Tulane University. Previously, he served as an Assistant Professor of Mark...

Dr. Ashish Galande

Dr. Ashish Galande

Assistant Professor, State University of New York at Plattsburgh

Dr. Ashish Galande is a marketing academic and industry professional with a distinguished background in both research and corporate analytics. He hold...

Fee Structure

Qualifier Test Fee

(non-refundable)

₹99

Option 1

Upfront

Option 2

EMI

(Through Our NBFC Partners)

Secure Seat Fee

(non-refundable)

₹4,000

₹4,000

Program Fee

(non-refundable)

₹56,000

₹7,156 x 9 months

Total

₹60,000

( + GST **)

₹68,404

( + GST **)

** GST at 18% extra, as applicable

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