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IIM Lucknow

Guides on strategic marketing: CMO skills, marketing finance, brand management and predictive analytics, linked to the IIM Lucknow marketing programme.
Marketing finance skills CMOs expect
Marketing

Chief marketing officer skills, from marketing finance to measurement

Chief marketing officer skills start with money: the Spring 2026 CMO Survey put US marketing budgets at 9.0% of revenue, and Gartner's survey at 7.8%.
Oct 30, 2026 8 min read
AI changes marketing leadership
Marketing

Predictive analytics in marketing and the AI skills leaders now need

Predictive analytics in marketing: the Spring 2026 CMO Survey found AI in 24.2% of US marketing activities, up from 13.1% in 2024. What leaders own.
Oct 30, 2026 8 min read
Sales to marketing strategy
Marketing

Switch from sales to marketing strategy, or from performance to brand

Switch from sales to marketing in India: Meesho's GTM strategy posting asks for 4-7 years in sales or consulting; its brand role asks for 4+ (2026).
Oct 30, 2026 7 min read
Brand manager career path
Marketing

Brand manager career path in India, from executive to marketing head

Brand manager career path in India: AmbitionBox shows Brand Managers reporting Rs 18.2 lakh to Rs 20.1 lakh a year over 2 to 13 years (October 2026).
Oct 30, 2026 7 min read
Strategic marketing roles in India
Marketing

Strategic marketing roles in India and what employers ask for in 2026

Strategic marketing roles in India: LinkedIn's 2026 list includes brand strategists and strategic advisors, with a median of 7 years for advisors.
Oct 30, 2026 8 min read
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